How to Choose the Best Keywords for a Website
-
I am working with an insurance agency that wants to target the below types of insurance in Dalton GA, Ringold GA, Chattanooga TN and and/or Georgia.
Home Insurance
Auto Insurance
Health Insurance
Life Insurance
Restaurant Insurance
Contractor InsuranceThey are a new agency that doesn't have a website yet and only a small online marketing budget. Right now, I'm starting to work with them on their new site and want to make sure the on-site SEO works with the insurance/locations they want to target.
What I'm having trouble with is the volume of monthly searches and trying to find keywords that they could realistically get some traffic and leads from.
Most of the keywords I check with the Adwords tool are less than 50 exact match searches or just show a dash. The only keywords with a decent amount of exact searches are the main insurance types like "restaurant insurance" or "home insurance Georgia".
How can I get an idea of the number of leads and amount of traffic this site might get when most of the keywords searched for only a handful of times per month?
I can build the site to easily target all the above types of insurance in Dalton, GA, which has a population of about 33,000, but I don't know what kind of results this agency might expect if they were to rank in the top 3 spots.
Thanks in advance for any ideas or advice!
-
Hi Kevin, you've received some great responses. Did any of them answer your question?
-
Insurance is never going to be an easy one to compete on as competitors often have big budgets! I would be aiming at the longtail and local as people say. Decent blog posts are a good way of finding keywords that attract visitors. I use analytics to see what people are finding me by, check it out in moz tools to see if decent volume and then turn the keyword from the blog into its own page and then go all out on optimisation and links.
-
Pretty much agree with Chris as you cannot anything with location and the area they choose. I believe when local people search for more clients they usually have to use inbound marketing channels like hosting an event, t-shirts, community and more...
I believe you should try to invest some budge on PPC to get an idea of how much leads they should expect each month and to increase the number of leads probably inbound marketing methods can be a great idea!
-
The data that the Google Adwords tool is not very accurate, it is more of a rough estimate. If you wanted to better data you might consider buying Adwords Ads for those keywords for a limited time like a month. Then you could look at the number of impressions for your ads to get a better sense of how many people are searching for those keyword phrases.
-
I completely agree with Chris's comments. You can do well with Local Search. It again depends on the competition. There are always agents out there. So I would suggest you get started with your website and initiate your Local SEO ASAP, specially GetListed.org
-
1.) Before sure to deal with Local Search to it's fullest extent.
2.) What other options do they have but to target place names combined with types of insurance? I mean, you can't do anything about where they're located, right? They made that decision. All you can do is drive as much traffic as is looking for them to their site. In a smaller market, it is what it is and you'll find out what that is when you get there.
The crux of the matter often boils down to how much are they willing to pay you to get the traffic that' available to them. Less available traffic usually means less competition. Less competition usually means its easier to reach the top of the search results. The easier it is to reach the top of the search results, the less time you have to spend with them as a client. So, do you charge them for your time, do you charge them for the value you bring them, or do you charge them based on the value they believe your going to bring them?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth creating a page for misspelled keywords?
I had thought the answer to this was no with the way Google search corrects mispellings. But in Google webmaster tools queries for a page I see the page ranking for a misspelled keyword. And looking at Key Word Finder it tells me the search volume for that keyword is high. But, when I search for the keyword myself it Google it auto corrects the results to the correct spelling. Is it worth creating a page for misspelled keywords?
Keyword Research | | Azam_Khan0 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
How do I find out what low-volume keywords are best to target?
Since many of our products and services are purpose-built for a niche community, I find that many of the keywords I am researching are all low-volume. Data on the Keyword Difficulty Tool show '0' under Bing Search Volume (exact match). I know what my competitors are targeting based on their title tags and web content, but I'm not sure if they did their keyword research homework, so I don't want to assume. Is there any other way to determine which keywords I should be targeting?
Keyword Research | | ULCRobotics0 -
Help needed on the keyword research tool
I am running the keyword research tool and the Google AdWords Broad Match Google AdWords Exact Match are coming up unavailable,i live in South Africa and i use this software for clients here, every time I run this it doesn't show, why...............? its not my internet, I have a 10mb line, even when I refresh the page it doesnt pick the volumes up Capturehelp.JPG
Keyword Research | | nick_pageone0 -
Difference in Keywords and Anchor Text ?
Sorry i am noob here: I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.
Keyword Research | | chandubaba0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
Cant Remember a Website - Do You Know It?
Several months ago, I ran across a website that helped determine what subjects/topics to write about for our blog based on the keywords we wanted to go after. It did a search of keywords along with possible blog topics. But now I cant remember what tool would offer such suggestions on keywords, blog topics, etc. Do you know of any?
Keyword Research | | bigeyecreative0 -
Google Webmaster Keyword Significance.
In my google webmaster tools the most significant keyword google attaches to my site is word 'VAT' as in, Value Added Tax. Followed by Basket. I can see why this is, as the word VAT and Basket is on every product page, but it really is not a keyword I want to target. Does this have any negative effect on other keywords I am targeting? What should I do about this? Here is the site: https://www.loveelectronics.co.uk
Keyword Research | | jcarter0