Advice on Link Building?
-
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral".
That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs.
One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often.
So other than that, can some of you share some "out-of-the-box" link building strategies?
Thank you in advance!
-
Thank you Jesse. It is a great advise. You are right, i should start a company blog soon as possible.
-
Oh my.. Perfect! What you need to do is create a blog!
There's no reason you can't have a blog. I don't care if you sell kitty litter, toiletries, or butcher tools. Everything is blog-worthy. Become the source on why your product is useful. What new products just came out. Why your store is the best resource to get them from. And what exactly you can do with this product. Tie all of these together and you've got yourself a ton of link building opportunities.
And yes, host your infographic on your domain and spread them out to places like visual.ly and other infographic sites.
Why do you need the link pointed to your homepage? What difference does that make? The link juice passes to your domain no matter what directory/page/image internally it's pointed at. And the brand is then furthered. Drop your URL in the description or small at the very bottom of the infographic if you'd like and you might get some direct referrals.. But really as a link-building/SEO tactic the exact route of your linked content doesn't need to be all to your home page.
As EGOL said, Build an info site with a store! DO THAT!! You will succeed.
THIS is inbound marketing in 2013.
-
Hi Jess,
How does infographic work for an ecommerce website? We don't have a blog. If we create and distribute an infographic, links would be pointing to infographic url right? such as url.com/img.jpg. How do we get links to the home page instead of infographic image url?
-
Another idea is to reach out to the websites that you would like to get links from and ask what they're interested in seeing. An open ended question like, "What should I build?" probably won't yield great results, but if you have a couple of ideas and ask a site owner if they're interested, they'll a) let you know if that's a good idea before you even build it, b) probably add some information that will make your new content richer, and c) will already be engaged and more likely to link to your content once it's built.
-
Build an info site with a store.
-
- Infographics
- Video
- Memes
- Interesting/Engaging/Authentic Content!
If you have the content, the links will become easier to find. Yes it's a daunting task going up against the likes of what you're suggesting, but you'd be surprised. Sites with thousands of links like that don't always win on sheer numbers alone. In fact, sometimes those numbers hurt them. It all depends where those links are coming from of course... but I digress.
The interviews are a great idea, keep that up. Maybe you can publish a survey and offer a nifty prize, then at the end of the survey post your findings. Keep it relevant to your niche and people will be interested in your charts/graphs/stats. This could gain you a whole bevy of links.
At MozCon Wil Reynolds talked about creating one infographic that changed his life. It was shared all over the stinkin' place and picked up by all sorts of media. All it takes is a hit like this and you'll be off and running quicker than you realized was possible.
Good thread. This is what we are all striving to do.. (Or at least what we SHOULD all be striving to do. There are some who are still unsure what it means to be an SEO/inbound marketer in this day and age.)
You're on the right track, undoubtedly. Good luck to you/us!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
Same page Anchor Links vs Internal Link (Cannibalisation)
Hey Mozzers, I have a very long article page that supports several of my sub-category pages. It has sub-headings that link out to the relevant pages. However the article is very long and to make it easier to find the relevant section I was debating adding inpage anchor links in a bullet list at the top of the page for quick navigation. PAGE TITLE Keyword 1 Keyword 2 etc <a name="'Keyword1"></a> Keyword 1 Content
Intermediate & Advanced SEO | | ATP
<a name="'Keyword2"></a> Keyword 2 Content Because of the way my predecessor wrote this article, its section headings are the same as the sub-categories they link out to and boost (not ideal but an issue I will address later). What I wondered is if having the inpage achor would confuse the SERPS because they would be linking with the same keyword. My worry is that by increasing userbility of the article by doing this I also confuse them SERPS First I tell them that this section on my page talk about keyword 1. Then from in that article i tell them that a different page entirely is about the same keyword. Would linking like this confuse SERPS or are inpage anchor links looked upon and dealt with differently?0 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Link-building best SEO practice (one-off VS periodic blogging)
Hi all, Generally, what would be best when building a website's ranking through link building? Having the same links from the same bloggers or receiving new links from different bloggers every time? A lot of the SEO services offer 4-8 blog backlinks per month. Would it be best if these links came from different sources every time or most from the same sources each month? I know there's a lot of factors but I hope this question is clear. Happy holidays and thank you for your insightful feedback. Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
Link Building: What Can I Reasonably Expect from SEO Firm
Dear Moz Community: I am considering hiring the SEO firm that conducted a web site audit for my company. The audit was very serious and thorough. Out of 400 domains linking to my site, the audit identified 40% as toxic, 45% as suspicious and only 5% as good quality. The SEO firm believes the poor link profile is very much holding back organic ranking and traffic. I am considering signing a six month contract to have them remove the toxic and suspicious links and also, build new quality links. Basically I have the following questions: -The SEO firm hopes to build 5-10 very high quality incoming links to my site per month. Is this a reasonable number? They claim that quantity is much more important than quality. -In the six month campaign, I will be paying for one month of research by the SEO provider before the link building kicks in earnest. In fact I will only get five months of link building despite paying for six months of service. Is this fair? -Is the removal of toxic links and the development of 25-50 new quality links and enough to improve ranking and traffic over six months? The site currently receives 4,000 visitors from organic search results per month.
Intermediate & Advanced SEO | | Kingalan1
Note that at the moment the site has only about 20 "quality" links. I would hate to exhaust my budget after six months with no tangible improvement! I would very much like to hear of anyone's experience or input regarding reasonable expectations regarding hiring an SEO firm for link building campaigns. Thanks!!!
Alan0 -
Is this link being indexed?
link text Deadline: Monday, Sep 30, 2013 link text I appreciate the help guys!
Intermediate & Advanced SEO | | jameswalkerson0 -
Do I have any harmful links? If so, what should I do?
URL in question: www.nasserilegal.com/criminal.html I'm using OSE and see some questionable backlinks. At first glance, if you look at the page authority and domain authority, they look great. Once you go to the actual pages, they look spammy. If the links are hurting the rankings for the site, should I try to remove the links manually or just ignore and continue to build good quality links or even build a new site? I noticed for the last couple of weeks, the rankings started to slip. Thanks in Advance, Lucas
Intermediate & Advanced SEO | | micasalucasa0 -
Dynamic Links vs Static Links
There are under 100 pages that we are trying to rank for and we'd like to flatten our site architecture to give them more link juice. One of the methods that is currently in place now is a widget that dynamically links to these pages based on page popularity...the list of links could change day to day. We are thinking of redesigning the page to become more static, as we believe it's better for link juice to flow to those pages reliably than dynamically. Before we do so, we need a second opinion.
Intermediate & Advanced SEO | | RBA0