Advice on Link Building?
-
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral".
That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs.
One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often.
So other than that, can some of you share some "out-of-the-box" link building strategies?
Thank you in advance!
-
Thank you Jesse. It is a great advise. You are right, i should start a company blog soon as possible.
-
Oh my.. Perfect! What you need to do is create a blog!
There's no reason you can't have a blog. I don't care if you sell kitty litter, toiletries, or butcher tools. Everything is blog-worthy. Become the source on why your product is useful. What new products just came out. Why your store is the best resource to get them from. And what exactly you can do with this product. Tie all of these together and you've got yourself a ton of link building opportunities.
And yes, host your infographic on your domain and spread them out to places like visual.ly and other infographic sites.
Why do you need the link pointed to your homepage? What difference does that make? The link juice passes to your domain no matter what directory/page/image internally it's pointed at. And the brand is then furthered. Drop your URL in the description or small at the very bottom of the infographic if you'd like and you might get some direct referrals.. But really as a link-building/SEO tactic the exact route of your linked content doesn't need to be all to your home page.
As EGOL said, Build an info site with a store! DO THAT!! You will succeed.
THIS is inbound marketing in 2013.
-
Hi Jess,
How does infographic work for an ecommerce website? We don't have a blog. If we create and distribute an infographic, links would be pointing to infographic url right? such as url.com/img.jpg. How do we get links to the home page instead of infographic image url?
-
Another idea is to reach out to the websites that you would like to get links from and ask what they're interested in seeing. An open ended question like, "What should I build?" probably won't yield great results, but if you have a couple of ideas and ask a site owner if they're interested, they'll a) let you know if that's a good idea before you even build it, b) probably add some information that will make your new content richer, and c) will already be engaged and more likely to link to your content once it's built.
-
Build an info site with a store.
-
- Infographics
- Video
- Memes
- Interesting/Engaging/Authentic Content!
If you have the content, the links will become easier to find. Yes it's a daunting task going up against the likes of what you're suggesting, but you'd be surprised. Sites with thousands of links like that don't always win on sheer numbers alone. In fact, sometimes those numbers hurt them. It all depends where those links are coming from of course... but I digress.
The interviews are a great idea, keep that up. Maybe you can publish a survey and offer a nifty prize, then at the end of the survey post your findings. Keep it relevant to your niche and people will be interested in your charts/graphs/stats. This could gain you a whole bevy of links.
At MozCon Wil Reynolds talked about creating one infographic that changed his life. It was shared all over the stinkin' place and picked up by all sorts of media. All it takes is a hit like this and you'll be off and running quicker than you realized was possible.
Good thread. This is what we are all striving to do.. (Or at least what we SHOULD all be striving to do. There are some who are still unsure what it means to be an SEO/inbound marketer in this day and age.)
You're on the right track, undoubtedly. Good luck to you/us!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are We Doing Link Building Right? Do Certain Links Actually Matter?
I've been thinking about this as I go through my daily link building activities for clients. Do we really know as much as we hope/think we do about how Google values inbound links, which links actually matter, and how much these link signals play into rankings? For example, does Google REALLY value the fact that a business is paying to sponsor a local sports team, or to join a local chamber? For local businesses, link building is rather difficult because they don't necessarily have the resources or ability to implement ongoing Content Marketing initiatives to earn links naturally. How can we be sure that the things we recommend actually make a difference? I had my family real estate business featured in almost a dozen articles as expert sources, with links from authoritative sites like Realtor.com and others. Does Google distinguish between a profile link on a site like Realtor.com vs. being featured as an expert source on home page news? Just second guessing a lot of this today. Anyone can to share thoughts and insights?
Intermediate & Advanced SEO | | RickyShockley0 -
Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
Our default eCommerce property (https://www.pure-elegance.com) used to show several dozen External Links and several thousand Internal Links on Google Search Console. As of this Friday both those links are showing "No Data Available". I checked other related properties (https://pure-elegance.com, http:pure-elegance.com and http://www.pure-elegance.com) and all of them are showing the same. Our other statistics (like Search Analytics etc.) remain unchanged. Any idea what might have caused this and how to resolve this?
Intermediate & Advanced SEO | | SudipG0 -
What link building techniques would you recommend for a dating site?
I am working on adding more content to the site (content marketing, trying to attract natural links), and this includes a blog. On-site optimization will be done based on good keyword research, and after that I will be working on link building for the site. I will pull backlink data of competing best performing dating websites, google-wise, and try to get some links from there. What other link building strategies / techniques could be good for this? Thanks.
Intermediate & Advanced SEO | | blrs120 -
Link-building best SEO practice (one-off VS periodic blogging)
Hi all, Generally, what would be best when building a website's ranking through link building? Having the same links from the same bloggers or receiving new links from different bloggers every time? A lot of the SEO services offer 4-8 blog backlinks per month. Would it be best if these links came from different sources every time or most from the same sources each month? I know there's a lot of factors but I hope this question is clear. Happy holidays and thank you for your insightful feedback. Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
Simple Link Question
Hi Guys, I will appreciate if you answer 1 small question..... Will our site benefit from that link?
Intermediate & Advanced SEO | | Webdeal
Valuable website related to our business ---nofollow link--> PDF Doc(on second site) ---link to our site ---> Kind Regards,
webdeal0 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0 -
Purchased new site with good SERP ranks, do I operate and build links or redirect the TLD?
I recently purchased a blog within my product category - it has many first page rankings for difficult keywords within my niche. I am wondering if it makes more sense for for me to continue to operate this blog and build links to my site and blog (blog is in wordpress) or to export the XML feed and upload the content to my blog (new site also in wordpress), at which point I would do a 301 at the Top-Level domain. Any thoughts, ideas, or personal experiences would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | NickEubanks0 -
Quantifying Linking Campaign Value
Is there any way to predict if and how Organic traffic would change if we sucesfully added some high-quality links to our website? Quantifying link value would help to plan how much time/efforts we should spend on quality link-building. I understand that the more good links we get - the better. But beyond that, I am looking for some methodology/data/formulas that would help to decide if links are worth pursing. Here is an example: Let's say we acquired 20 high-quality links from PR 0-5 pages of some trusted web sites of PR6-8. Let's say that on these pages would also link to 10-20 other web sites. Would such campaign be of some direct value to our ecommerce website of PR6? My question is limited to how high-quality links improve overall Google search traffic to the website only. I am not interested in calculating value of individual keywords - most of our search traffic comes from long tail. I am also not interested in how to estimate referral traffic - both seem much easier topics to tackle. But how would I be able to measure the value of lets say 1 link from PR 8 site with a PR3 page, when there are 10 other external links on that page?
Intermediate & Advanced SEO | | Quidsi0