Advice on Link Building?
-
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral".
That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs.
One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often.
So other than that, can some of you share some "out-of-the-box" link building strategies?
Thank you in advance!
-
Thank you Jesse. It is a great advise. You are right, i should start a company blog soon as possible.
-
Oh my.. Perfect! What you need to do is create a blog!
There's no reason you can't have a blog. I don't care if you sell kitty litter, toiletries, or butcher tools. Everything is blog-worthy. Become the source on why your product is useful. What new products just came out. Why your store is the best resource to get them from. And what exactly you can do with this product. Tie all of these together and you've got yourself a ton of link building opportunities.
And yes, host your infographic on your domain and spread them out to places like visual.ly and other infographic sites.
Why do you need the link pointed to your homepage? What difference does that make? The link juice passes to your domain no matter what directory/page/image internally it's pointed at. And the brand is then furthered. Drop your URL in the description or small at the very bottom of the infographic if you'd like and you might get some direct referrals.. But really as a link-building/SEO tactic the exact route of your linked content doesn't need to be all to your home page.
As EGOL said, Build an info site with a store! DO THAT!! You will succeed.
THIS is inbound marketing in 2013.
-
Hi Jess,
How does infographic work for an ecommerce website? We don't have a blog. If we create and distribute an infographic, links would be pointing to infographic url right? such as url.com/img.jpg. How do we get links to the home page instead of infographic image url?
-
Another idea is to reach out to the websites that you would like to get links from and ask what they're interested in seeing. An open ended question like, "What should I build?" probably won't yield great results, but if you have a couple of ideas and ask a site owner if they're interested, they'll a) let you know if that's a good idea before you even build it, b) probably add some information that will make your new content richer, and c) will already be engaged and more likely to link to your content once it's built.
-
Build an info site with a store.
-
- Infographics
- Video
- Memes
- Interesting/Engaging/Authentic Content!
If you have the content, the links will become easier to find. Yes it's a daunting task going up against the likes of what you're suggesting, but you'd be surprised. Sites with thousands of links like that don't always win on sheer numbers alone. In fact, sometimes those numbers hurt them. It all depends where those links are coming from of course... but I digress.
The interviews are a great idea, keep that up. Maybe you can publish a survey and offer a nifty prize, then at the end of the survey post your findings. Keep it relevant to your niche and people will be interested in your charts/graphs/stats. This could gain you a whole bevy of links.
At MozCon Wil Reynolds talked about creating one infographic that changed his life. It was shared all over the stinkin' place and picked up by all sorts of media. All it takes is a hit like this and you'll be off and running quicker than you realized was possible.
Good thread. This is what we are all striving to do.. (Or at least what we SHOULD all be striving to do. There are some who are still unsure what it means to be an SEO/inbound marketer in this day and age.)
You're on the right track, undoubtedly. Good luck to you/us!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are These Links Junk?
I hired an SEO to create incoming links to me website insisting that only white hat techniques be used. The SEO was highly recommended by a family friend. In 3 months about 14 links to my site were obtained. The URLs for the domains where the links originate are below. I paid $8,000 for the services of the SEO provider to create the links over 4 months. When I looked at the links more carefully I noticed that the sites did not seem to have owners. That there was no phone number, physical address and scant information about ownership. I also noticed that most pages had outgoing links of a promotional nature. Also, that content created for me had grammatical and occasional spelling errors. The links did not look bad in terms of MOZ domain authority and MOZ page authority, but when I went subscribed to AHREFS a few days ago and evaluated the links, I noticed that the URL rating (somewhat equivalent to MOZ page authority) was really low. Furthermore, noticed that one of the domains solicits paid links from gambling sites. The SEO who sourced the links on my behalf says he will explain why I "have nothing to worry about". Dividing his monthly fee by the number of links and I paid $571 per link. Is it possible the the below domains could have pages that I would want links from? Would these links be potentially worth more than a few hundred dollars? O are these sites more like a cheap PBN or maybe "the hoth". If the links are in fact good I would be delighted. But if they are of poor quality could I legitimately ask for a refund? Also, are these domains so bad that it is imperative for me to get the links removed? <colgroup><col width="198"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| https://www.equities.com |
| http://www.realestaterama.com |
| https://moneyinc.com |
| https://homebusinessmag.com |
| http://digitalconnectmag.com |
| https://suburbanfinance.com/ |
| http://www.homebunch.com |
| http://inman.com |
| https://www.propertytalk.com/ |
| http://activerain.com |
| https://www.conservativedailynews.com/ |
| http://moneyforlunch.com/ |
| http://baltimorepostexaminer.com/ |
| https://www.tgdaily.com/ |
| |0 -
Can links be hidden?
I was wondering if anyone can help me with some advice on agency work. We have just employed a new SEO agency to conduct work on one of our websites. I took a look on OSE and GWT to see if we had any new links since the agency started working (1 month ago) but there's was nothing new. When l asked for an update as to what link building efforts had been completed last month, l was told they don't give out a list of links as it could compromise the agencies techniques. They told me that they use software to hide links form link aggregators so that our competitors don't know what we are doing. Can anybody confirm that such software exists or is this agency just taking us for a ride? If there is such a software, could this not hinder what links the search engines could see? Any comments would be greatly appreciated.
Intermediate & Advanced SEO | | RobSchofield0 -
Link Building with a Scholarship
One of my clients is using a scholarship to build links. We have a nofollow PR campaign getting ready to start and are doing some social marketing for the scholarship page on the site. We are also trying to get backlinks from highschools and colleges that link to scholarship opportunities. So far this has been a slow process. Does anybody have any advice for speeding any of this up? Has somebody ever done a campaign like this before? Is there some kind of database with financial aid contact info for a lot of schools? I contact a lot of schools and always tend to get put on the backburner.
Intermediate & Advanced SEO | | Atomicx0 -
Link Building And Anchor Text Placement
Hi everyone, I can't seem to find a concrete answer on how anchor text is going, so I'm hoping you all can shed some light on it. We were asked to do a few guest blog posts, and I wanted to figure out what's the most effective way to use the backlinks. Granted, I know user experience is most important, but since we have control over the topic, I can tailor it so that won't be a problem. Other than user experience, how should I approach it? Things I'm considering: 1. Should I use branded text or keyword text? Kemp & Ruge Law Group vs car accident attorney? I've seen some reports of exact match anchor text causing some penalties, but I'm thinking that's for like thousands of links. We barely have any. 2. Should we point the links to our homepage to help our domain authority or to the page with the keyword phrase we want to rank higher? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Are links from pages in other languages ok?
Hey everyone, what are your thoughts on this? If a bunch of links from another language, say the site is in Canada and is in English but we have french links pointing to the site with english keywords...is that ok? Will that harm us? Opinions? Facts?
Intermediate & Advanced SEO | | jhinchcliffe0 -
Linking Within Website
Hello - I have about 10 landing pages that I am focusing on ranking for and I'm doing okay. My question is should I have all these pages on a drop down menu from my home page or is the innerlinking too much? http://www.kasplacement.com
Intermediate & Advanced SEO | | ksundheim10 -
Do I have any harmful links? If so, what should I do?
URL in question: www.nasserilegal.com/criminal.html I'm using OSE and see some questionable backlinks. At first glance, if you look at the page authority and domain authority, they look great. Once you go to the actual pages, they look spammy. If the links are hurting the rankings for the site, should I try to remove the links manually or just ignore and continue to build good quality links or even build a new site? I noticed for the last couple of weeks, the rankings started to slip. Thanks in Advance, Lucas
Intermediate & Advanced SEO | | micasalucasa0 -
Links on Google Notebook
I have used OSE to look at links of a competitors site and notice they have dozens for links from Google Notebook pages eg http://www.google.pl/notebook/public/05275990022886032509/BDQExDQoQs8r3ls4j This page has a PA of 48 Is this a legitimate linking strategy?
Intermediate & Advanced SEO | | seanmccauley0