Advice on Link Building?
-
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral".
That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs.
One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often.
So other than that, can some of you share some "out-of-the-box" link building strategies?
Thank you in advance!
-
Thank you Jesse. It is a great advise. You are right, i should start a company blog soon as possible.
-
Oh my.. Perfect! What you need to do is create a blog!
There's no reason you can't have a blog. I don't care if you sell kitty litter, toiletries, or butcher tools. Everything is blog-worthy. Become the source on why your product is useful. What new products just came out. Why your store is the best resource to get them from. And what exactly you can do with this product. Tie all of these together and you've got yourself a ton of link building opportunities.
And yes, host your infographic on your domain and spread them out to places like visual.ly and other infographic sites.
Why do you need the link pointed to your homepage? What difference does that make? The link juice passes to your domain no matter what directory/page/image internally it's pointed at. And the brand is then furthered. Drop your URL in the description or small at the very bottom of the infographic if you'd like and you might get some direct referrals.. But really as a link-building/SEO tactic the exact route of your linked content doesn't need to be all to your home page.
As EGOL said, Build an info site with a store! DO THAT!! You will succeed.
THIS is inbound marketing in 2013.
-
Hi Jess,
How does infographic work for an ecommerce website? We don't have a blog. If we create and distribute an infographic, links would be pointing to infographic url right? such as url.com/img.jpg. How do we get links to the home page instead of infographic image url?
-
Another idea is to reach out to the websites that you would like to get links from and ask what they're interested in seeing. An open ended question like, "What should I build?" probably won't yield great results, but if you have a couple of ideas and ask a site owner if they're interested, they'll a) let you know if that's a good idea before you even build it, b) probably add some information that will make your new content richer, and c) will already be engaged and more likely to link to your content once it's built.
-
Build an info site with a store.
-
- Infographics
- Video
- Memes
- Interesting/Engaging/Authentic Content!
If you have the content, the links will become easier to find. Yes it's a daunting task going up against the likes of what you're suggesting, but you'd be surprised. Sites with thousands of links like that don't always win on sheer numbers alone. In fact, sometimes those numbers hurt them. It all depends where those links are coming from of course... but I digress.
The interviews are a great idea, keep that up. Maybe you can publish a survey and offer a nifty prize, then at the end of the survey post your findings. Keep it relevant to your niche and people will be interested in your charts/graphs/stats. This could gain you a whole bevy of links.
At MozCon Wil Reynolds talked about creating one infographic that changed his life. It was shared all over the stinkin' place and picked up by all sorts of media. All it takes is a hit like this and you'll be off and running quicker than you realized was possible.
Good thread. This is what we are all striving to do.. (Or at least what we SHOULD all be striving to do. There are some who are still unsure what it means to be an SEO/inbound marketer in this day and age.)
You're on the right track, undoubtedly. Good luck to you/us!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
Link building… how to get high rewarding links?
Hi Guys, I have a few people whom I have built relationships up in my industry with that would like to link to my site. Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown. Also, which links to use etc? Thanks in advance
Intermediate & Advanced SEO | | edward-may0 -
Why my good links disappeared from gWMT?
Hi Last night some of my good links suddenly stopped from being display displayed at the WMT list of links Any thoghts? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Getting Started with Link-Building (Advice, Please)
Hi forum, my company has done almost ZERO link building, and most of the traffic we receive to our site is for our branded search terms (people searching for our company name). Our content and on-page SEO is pretty solid, but how would you suggest getting started in link building? We've dabbled in comment marketing, but almost all of these were unfollowed links. We already do PR and submit it to prweb.com. We have submitted to quite a few online directories and are currently working our way through relevant directories provided by SEOMoz. We do not want to pay for links, and we want to do all of this in house. We are committed to putting the time in to get high quality links by hand. Does anyone have any advice? A "Beginner's Guide to Link-Building" would be excellent. The specific site we are working on is http://www.consumerbase.com/index.html if that is of any use. Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Finding specific name to send email to: Broken Link Building
Hello, I am doing BLB (broken link buidling). I have sites to send emails to for a backlink, but what are all the tricks you know in finding the name of who to contact at these websites? Here's my initial email borrowed from a John Cooper in the comments of this article: http://www.seomoz.org/blog/broken-link-building-guide-from-noob-to-novice Hi! I just stumbled across a few broken links on the website, and I didn't know who to notify. Do you think you could help me out? Thanks 🙂
Intermediate & Advanced SEO | | BobGW0 -
Any advice on acquiring "jump to" via anchor link text?
Google says these types of references are generated algorithmically and that users should include a table of contents & descriptive anchor link text. Is there anything else we should take into consideration? Also, does anyone know how this works with pagination? Due to the design of our site, we can't make one really long article, but would need to divide it up into several 'pages'--even though it would all live on one URL (we'd use the # for pagination). Thank you in advance for your feedback.
Intermediate & Advanced SEO | | nicole.healthline1 -
Does a page on a site with high domain authority build page authority easier? i.e. less inbound links?
Is this also why people build backlinks to their BBB profiles, Yellowpages Profiles, etc. i.e. why do people build backlinks to other pages that link to them? Wouldn't it be more beneficial to just build that backlink directly to your target?
Intermediate & Advanced SEO | | adriandg0 -
Linking to Authorities
Hello, I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking. Does it help my ranking to link to appropriate authority sites?
Intermediate & Advanced SEO | | tylerfraser
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking. I am thinking about taking of all of these outgoing links and just link to my important pages. Thank you, Tyler0