What are some strategies to outrank your retailers who use the same page content as you?
-
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
-
(providing you are the first to be crawled and indexed/noted with this content)
I am quite certain that first to be crawled/indexed does not determine who gets the rankings - or even who will appear in the SERPs without being hit by filters or Panda problems. The more powerful sites who are publishing the content often get the rankings or survive the filters and Panada.
If you want to avoid this problem put that essential content on an image. Then add enough additional content to make a substantive page. Require your resellers to use that image if you don't want them to have Panda problems or be filtered on duplicate content.
Then add enough additional content to the pages to make it substantive enough for Google to index and rank.
-
Hey Rob & Jesse,
Thanks for the tips, they were quite helpful. I like the idea Jesse of asking them to shorten their content and provide a read more link. Rob I like your idea of taking advantage of h1 and product descriptions. We are also currently under a massive website change, so that will definitely help us out in the long term. But whats messed up is that the FDA legally restricts you to linking to any product pages through a blog in the natural health industry! Pharmaceutical companies really take the extra steps to lobby and screw over their competitors....
-
Cheers buddy! We all work together !! Gotta love it.
-
If he is the one producing the content (from FDA), and it's originally written by FDA approved staff, and other sites are scraping and using his content - (providing you are the first to be crawled and indexed/noted with this content), you will be credited with the content originality. The technical structure of your site will have an impact as well as the social landscape and the way people perceive your brand online.
That's all I wanted to add to that.. Don't worry so much about the content if its your original stuff. If they are ranking higher - take some of my other suggestions, build a company blog, share news and source info about the products, highlight products, specials and promo's. Build a community people will want to come back to buy, share, and support. Build links to the content in the blog on the company site, share the info, get you product our into the right niches and circles and I think it will all come together with time.
SEO isn't an overnight success, and I can't stress that enough to clients i work with. It takes time and patience to succeed with results that stick
Cheers!
-
Nice answer, Rob +1
-
Okay this sheds some light.. Interesting situation.
I don't know what to tell you. There really isn't a way to "outrank them using the same content." Your best bet is to just build more links or see if they can provide a shortened version of the write-ups with a "read more" link pointing to your page. The best thing would be for them to no-crawl those specific pages..
Gosh I don't know this one has me stumped.
-
That's pretty straight forward and almost answers itself
What you need to do is rework all the product descriptions you sell (that are/might be duplicated on 1 or 25, 50 of 100 sites). You need to work on then optimizing the framework of your site (technical work), write great compelling titles and description tags, good H1-H2 usage throughout, copy placement, integrate UGC (user generated comment) to write product reviews and notes on current inventory or sales experiences, and of course have some sort of plan sketched out for a social media and marketing push to build awareness and traffic to the site - it'll be difficult. All the while and doing all this you need to consider some sort of content development strategy (blog?) which could highlight certain products daily? weekly? monthly? Integrate that into a media delivery email campaign to gain new potential sales leads from site visitors, offer promotions too, etc? Opportunities are endless here and sometime frustrating as you work through and find the right formula that works.
I always fine these problems fun to work out. Sometimes I get carried away!
It's not an easy job, I won't lie. I recently had a client on a site for a client like that with over 1000 individual products (and that's small compared to some enterprise-level sites now) and it's a long process to do, but as you work through it, optimize it, test it, re-test it, re-work it again and again, you'll find the right formula to get those page indexed and ranking. Adding that personal touch to descriptions by re-writing them as well, gives you opportunity to leverage other potential KW's for POW (points of entry) from/through organic search, keeping in line with the primary KW's you are trying to target.
Create a great user experiences as well Look to see what the other sites are missing. Look at the site from a 'buyer' perspective', what can you improve on? image galleries? sign ups? search function to improve product location? etc.. I don't think the other sites who are ranking above you, have all that nailed down, unless they are a global client like Target, Walmart, etc, etc. There is always room to improve !!
Hope some of that helps. It should get you started for sure!
-
Yes it sounds easy enough, but we have 100 plus products, we just spent tons of money having professional FDA expert writers write good valuable content for each of them, but now our retailers are copying word for word most of products. Since it is a natural health company, the FDA restricts a lot of our wording. Some of our retailers have been online longer than us and have higher DA and PR, we were thinking that we should write content specifically for our retailers and just for our website, but this will require tons of money and time...
-
Use different content?
I'm not sure I understand. Can you provide examples? I can't think of a reason why you couldn't build different/better content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Videos on Home Page
Hello, My company is currently in the process of editing our website's homepage. My creative team wants to add several videos to an already big home page. I would like a more simple and less interactive home page. There has to be close to a half dozen videos already on the page. I know that Google bots have trouble crawling some items like java. I also know that page speed is a huge factor and the mobile first index is quickly approaching. Is it ok to have all of these videos on home page? Could this due harm to the page. All the videos are hosted on Vimeo and typically expand from some sort of icon. Page load time has been an issue and this will probably be our last update before google's mobile first index. I just want to make sure I am giving the correct advice by saying there is no problem with 6+ videos on a home page. Any advice would be great! Thanks!
Image & Video Optimization | | aua0 -
Mismatch on the City and Zip Code as strategy?
I have never seen this before, but I recently took over a client that for all intents and purposes is considered to be in Metro A. They're just south of the border and everyone (customers, etc.) consider them in Metro A. The problem is their physical address puts them in Small Town B. For whatever reason, this client has decided that they are going to put their address as follows: Street
Image & Video Optimization | | EEE3
Metro A, Zip Code Small Town B They've mismatched the city and zip code in attempts to have a stronger showing in Metro A organically. I've never seen this strategy before, my gut tells me bad, bad, bad. So I'm looking for a better strategy, advice, etc.0 -
Adding Photos vs Page Speed
I need to add more photos to our site, since I believe it'd be a better user experience, but I don't want our page speed to slow down. Is there an optimal size or quality photo parameters that work best for this? If so, is there a site or service someone would recommend over photobucket to get them? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Trying to Merge Google + Local and Google Business Page _ How to?
Hi I have been reading so many posts about merging Google Plus + (Places) accounts and the new Google + Business Pages. I am working with a business who has a verified account in both. How ( and in fact should we try and merge). The old Places page has a review the newly create Business Page does not but is better optimized. Any help would be gratefully received as my head is spinning/ PS based in New Zealand
Image & Video Optimization | | AllieMc0 -
What is the best way to include video transcripts on your pages?
I just posted a question as a comment on this blog post (http://www.audiotranscription.org/6-reasons-you-need-to-have-your-sites-videos-transcribed/comment-page-1/#comment-4311) and realized I probably should have asked the question here because it is really SEO-related. We are in the process of transcribing all of our videos. Can you someone recommend how best to post the transcript file on our product pages? For example, here's a product page that has a video review on it: http://www.ccisolutions.com/StoreFront/product/behringer-x32-digital-mixing-system. Would it be best to post a link to the transcript file or insert the iframe transcript file from DotSub.com (in that case wouldn't DotSub.com be getting credit for our original content?) or, should we just let our captions on the YouTube stream from there (which is what's happening right now)? Will Google still crawl the transcript if the only place it's available is on YouTube? If so, doesn't YouTube get credited for that content, and not our site? Even if we do post a trascript on the page, if it appeared at YouTube first, wouldn't YouTube get credit for the original version? We want credit for that content...just not sure how to get it? I understand that moving to Wistia.com would probably solve most of these issues. What I'm trying to figure out is how best to handle new transcripts for existing videos over at YouTube?
Image & Video Optimization | | danatanseo0 -
Hosting All Content Images On Flickr For Blog - What are SEO implications?
Hi, I am starting a travel blog and thought of the idea of hosting all the content images over at Flickr and just calling them into my blog content when needed. Benefits: push traffic over to my Flickr account pull traffic from Flickr to my blog However, I was just wondering about any SEO implications of having 3-4 links per post pointing to Flickr. Is this spammy? Will I lose my juice? Any thoughts would be appreciated. Thanks.
Image & Video Optimization | | DigitalLeaf0 -
Does the location of a citation on a page have any relivance?
We have been working on local SEO quite a lot for our small business, trying to understand why we are consistantly outranked by our competators. I understand there are many factors at play here. I realize that DA & PA, Places page optimization, and on page optimization also play a role, but for the purpose of this question i would like to focus on just one factor: citations. From your experiance with local SEO do you find that a citation that is located closer to the top of the page holds more weight than a citation buried further down a page? Here is an example:
Image & Video Optimization | | adriandg
http://www.yellowpages.ca/search/si/1/Storage-Self+Service/Toronto+ON/ in this case the people paying for the priority positions on that page are right at the top of the page, rather than buried 5 pages into the results. in fact they are right at the top of each page of the results, so over and over again they are above the free listings. I have heard that google considers the value of a link based on its position on the page. So would it be safe to assume that google also considers the value of a citation based on its position on the page? Thank you for your time,
Storwell0 -
Google Place pages and regular listings in search results
I'm trying to clarify something about search results which contain local listings. Here is the search string for Google that will give you the same results that I am seeing - http://www.google.co.uk/search?&q=letting agents glasgow&pws=0 Of the results that are returned, some of them have data which seems to be related to their Google Place page but the "title" links directly to their website. What I wanted to know is, "Is it their actual website that has given them those rankings" or "Are they listed where they are because of a well optimized and ranked Places page?
Image & Video Optimization | | XSMedia0