Ideas for content
-
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
-
Why don't you write about how the equipment is being used. How it solved a problem. Perhaps a case study on how a client used it and how it improved their business. That way it is irrelevant on various models or even the same model. People love seeing how equipment can solve problems. If well written your clients will love it and perhaps put the case study up on their website and link it back to you.
-
That is what I will probably try. My only concern is if it is worthwhile. Some of our terms are low search volume. Is it worth writing a post if it has a low search amount?
-
In dealing with industrial equipment we have things like boilers. They cost thousands of dollars, and since we do surplus a lot of times we will only have one. So doing a lot of content on a single item is tough. I am looking at doing a category, but I don't have a lot of knowledge. Do you happen to know if I can cannibalize whats already in search? For instance we sell widgets and the widget category page ranks well. If I write an informative post about widgets, will it hurt my other results?
-
Then you can be the first to blaze a path, and not have as much competition! Write about the most unusual piece of industrial equipment you've had for sale, explain some of the common types of equipment, explain things in everyday language.
A similar, though not exact example from my life a week or so ago. My husband is looking to pick up silkspan in large rolls and have it cut into squares to resell. The term for this is "sheeting", but that word can mean so many things that it was of no help online. I could find plenty of equipment to do this, but I didn't want to buy something from Alibaba, I wanted to find a service to do this. I finally found one site that actually talked about doing this, and included the magic phrase of "paper converting". From there, I got what I needed.
Even if you don't have the exact same model for sale twice, can you write about the overall category of equipment?
-
A lot of the blog posts and articles that I publish are about objects and products that I do not own. If I believe a blog post about that object or product would be valuable I don't hesitate to spend $10, $50 and sometimes $100 to purchase the item for testing, photos and the ability to speak directly about my experience with the item. I have several articles where several hundred dollars was spent on items for testing, photos and experience.
If you have worthwhile content ideas, don't hesitate to invest in them. When you have great photos and an author who can speak from experience then you have kickass content as long as you can write effectively.
-
We work with industrial equipment, so it very rarely trends on anything. We are in a huge industry but nobody is doing any sort of content well. Not quite sure what direction to go since it seems like uncharted territory.
-
Without owning any item, and without having any knowledge of the product, it makes it tough.
We have a great youtube channel that has over 100k views, and photos are provided by customers so I can't get extras.
-
I was the phone person for awhile. So anything that people asked I have put up in either our About Us section or Frequently Asked Question area. We have an extremely wide variety of things on our site but we don't own any of them, so I have never even seen a product we sell which makes it difficult.
-
One method I've found successful is to leverage what is being discussed on different social media platforms. Through using Google Plus and what is trending on twitter (as well as others), you can discover relevant topics relating to your industry and utilize those topics to create content that is more likely to be shared or visited. See what other companies within your industry are having success posting as an idea.
-
Tell people how to select your products, how to use them full advantage.
Visit a business that uses your product. See what advice they would give.
Take photos and videos... use them to explain upsells.
-
My first stop would e to talk to the person (or people) who answers your phones. What questions do they get? What do people want to know about the product? What do they get tired of answering all the time that you could write about?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Spinner Tool??? Worth? Recommendations?
Hi all !! We have different websites in the english language (UK, IE, US, etc...), but we focus our content strategy (landing pages) in just one of them. We were thinking about using a Content spin tool to use this content in the other websites and give them an extra push in terms of SEO (content is the king :)). Did you have any idea if they work fine? Did you have any experience with them? Can you recommend any? Are they tools really worth or they are not working fine and after the spin a full review (and probably some re-write) is necessary? Of course I´m talking about the paid ones.... Not even thinking about the free tools 😉 Thanks for your help in advance !!!
Content Development | | AutoEurope0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Reviving a (very) old blog - is it worth shifting the content onto a new blog?
I look after a few ecommerce sites, one of them doesn't currently have a blog, we are setting up a wordpress blog now for the site. Going way back in time the site did have a blog which was on a separate Typepad domain. What I'm wondering is whether it is worth redirecting this whole blog to the new blog section of the site and copying some of the content over to the new blog as historical posts? I don't think it will be possible to redirect each individual post to a new one so it will just be a straight redirect of the old blog domain to the new one with the same (most of anyway) content. Do you think it is worth doing this for the value of this content which is relevant but dated (many of the links are now expired)? Doing this will take some time to do so it's not 'free' content we'd be getting We have a lot of new content planned out so we won't be short of content, just would be nice to have some historical content on there too Thanks
Content Development | | PeterLeatherland0 -
What if your content is getting social shares but no links?
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
Content Development | | ProjectLabs0 -
Duplicate Content behind a Paywall
We have a website that is publicly visible. This website has content. We'd like to take that same content, put it on another website, behind a paywall. Since Google will not be able to crawl those pages behind the paywall is there any risk to ua doing this? Thanks! Mike
Content Development | | FOTF_DigitalMarketing0 -
Ecommerce site content upgrade timescale.
I have been upgrading my sites content and structure and I have been wondering how long I should wait for a traffic increase before I should think it has been a failure and try a new plan of attack?
Content Development | | mark_baird0 -
What Content to Write - Hot Topic or More Niche Related?
Hi, Just for example, say you've got a shoe store but shoes are a non-searched-for topic on the informational side. Say fashion models or teenybopper shoppers are both hot topics. Would you recommend writing an article - one of the site's five >2000 word articles on a hot area of the hot topics? Or would you just stick to shoes topics? If you do write on the hotter topics, how does the shoe store owner write on these - they're out of his area of expertise? Does he need a content writer?
Content Development | | BobGW0 -
Content Estimates
Are there any SEO Content writers that can create several pages for me on a post- graduate level for a target audience of physicians? Writing should be informative regarding our company and also optimized for keywords. I only have one quote so far from a company outside of SEOMoz and I was hoping to get someone on this site that had some experience in this area. Thank you, Utah Tiger
Content Development | | Boodreaux0