Updating old dated pages or making new ones?
-
Hey All,
I'm working on a project that relies on deals with specific dates like a fair or rodeo. However, fairs happen every year during the same time. I'm not sure if I should delete the old ones or updated them with new information. What do you suggest?
-
This does help. Thank you for taking the time to answer!
-
This is great thank you for the insight!
-
If you have great links pointing to the old dated pages, just update them with new information. Generally its better not to have outdated info on your site, but sometimes pages are left, even if dated, as they have great links pointing to them. This gives you best of both, as long as the link does not say site.com/fair-2012 and you are adding new info to it. Might want to keep it general and not date specific.
Hope this helps
-
Place these pages on a permanent URL. Then update the content of that page as needed.
If you change the URL then all of the people who linked to your event page will then see their links hit old information or hit an error page if you delete the page. And, you don't want to do a new redirect every year.
We link to some academic sites that change their URLs frequently. We are always cussing about them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I offer our free eBook on its own page?
I work for an e-commerce website and we have written a super helpful eBook about one of the kinds of products we sell. The original idea was to offer it on the main page that we direct people to when they're shopping for this product, but it occurred to me that it might be better for link building and less cluttered if it has its own page. But we are concerned that link building to a separate page will not help with SEO for the main product page, which was the original goal. What should we do? Pros/cons?
Link Building | | cajohnson0 -
New article algorithm changes -- links allowed
hey guys, i understand that google has made algorithm changes for article writing in that only one link is allowed now per 500 words. would this include the "author resource" box if you don't place links in the body? any suggestions would be great: Due to the latest changes in Google's algorithms, regarding the proportions between the length of the content to the outbound links, ArticleSlash's requirements are changing effective immediately. • - For articles with up to 500 words, we will allow only one hyperlink • - For Articles up to 900 words - two hyperlinks • - For articles with 900 words and above - three hyperlinks Short articles with many outbound links are running the chance to get into Google's spam filters, which is why we are implementing this change, effective immediately.
Link Building | | tm46150 -
Old links
I am looking to remove some old directory links that now look spammy. Some years ago the site was redesigned. The links are all to the old pages url, which is 301 redirected to the new. If we remove the 301 and let the page 404, will that suffice in Googles eyes?
Link Building | | cottamg0 -
How to rank for more then one keyword
As per on page optimization report i can only get A grade for 1 keyword. In one title i can add only 1 keyword, so how come i rank and do perfect on page optimization for more then one keyword.
Link Building | | Sajiali0 -
Is purchasing internal page links from directories worth it?
Since data suggests that only the first link on a page to a singular URL is counted, are the deep links purchased from directories worth the money/provide any value?
Link Building | | mj7750 -
Date specific keywords, what to do for following year?!?
Hi, Lets say I have a page with the keyword 'film releases 2012', I rank the term and it picks up some back links and social signals. The year ends and search begins for 'film releases 2013'. Do I: 1. Create a new page targeting 'film releases 2013' and redirect the old page to the new one. 2. Just have one page with the url .co.uk/film-releases/ and when the year ends for 2012 just change the 2012 to 2013 (title, h1 tags etc). I'm 99% sure number 2 is the best option but the only negative is the url does not contain the year. I could just have the 1 page with the date in the url and when it enters the new year change the url to contain the new date but that would break any backlinks, so I could redirect anyone trying to get to the old url to the new one which should pass the PR across. But im guessing I would lose some PR in the process so maybe not having the date in the url would not effect SEO to much so rolling with number 2 is best bet. Cheers
Link Building | | activitysuper0 -
301 Redirect Domains with old links
I came across a nice discovery of about 20 old domain names that each have many root domains and a bit of DA. I want to know the best way to utilize them without any type of penalty. Currently, (as of an hour ago) I am 301 redirecting all of them to the most relative pages on a single domain. Will i get the majority of the link juice from the domains? I'm excited to see what will happen here. Thanks in advance, Daniel
Link Building | | seoninja200 -
What are the most valuable links a new website can get?
When you are starting an SEO project for a new website (or an old one with few or worthless links) where to you start? What are your basic "get the link building started" link sources?
Link Building | | DGSEO0