Why are my paid vendors not showing on our links?
-
We pay a hefty amount to site that claim to bring in leads. ie... Cars.com, Edmunds.com, Cargurus, and I also have my dCard (digital business cards) with links to our URL. Why aren't they showing on our PA or DA? Could it be our web host? We have on;y 2 options for web hosts per Acura (a compliance thing) Please help with any thoughts or answers to this. I see many other dealers with strong links who use the same companies. Our site is http://findlayacura.com and thank you for any help. We appreciate it greatly.
-
The main reason I personally don't like these sites is there claims to get impressions. I caught them advertising of Facebook with my cars!! When I asked if this was part of there 94k impression my store got last month they couldn't come up with a straight answer. You can definitely monetize your site as long as you properly address what makes your site different then these big corp sites that are charging you a huge sum then turn to your competitor and get them to pay more to put banner ads across my cars. I am always open to trying out a pilot program if you're interested.
-
Cody has a good answer here. We don't have the server farms (or server barges?) that Google has, so we can't crawl as much of the web as they do, and can't always crawl all of the links. Do also check in Google and Bing webmaster tools to see if the links are showing there.
-
I don't have access to the webmaster tools we pay a company as I'm sure you know to do this for us. I only can submit a ticket to our support team and see what the come up with. With the help of MOZ I am able to uncover a lot of things that our SEO and website team don't pick up on or even look at. This is why I posted the question to begin with. you are absolutely right when I ask me Rep if they can provide links back to our site I get let me check with tech support then about a month goes by and next visit I get oh yeah they weren't able to figure out what I asked them.
It's the normal automotive rep bs.
Thanks again for responding I am going to now open a ticket at the next window lol while forwarding this over to my internet team. -
I know what you mean. I work with pretty much all the vendors, and I can say that you should just be happy you don't have a Ford Direct site, which requires you to pay a "SEO Fee" to just change title tags.
Anyway, if you install the "Redirect Path" plugin on Chrome, which shows when you get redirected on a site, and what kind of redirect it is, you will see that the link to your dealership page from one of your VDPs on Cars.com is actually a 301 redirect. Basically, they are doing their best to keep any authority from going to that page that would help the link back to your site. They also link to the www. version of your website, which then gets 301'd to the non www. version of your website. If, and how much, authority is lost with redirects is highly debated, but I usually go with a 10% loss of authority. Basically, any authority that the link might provide is greatly decreased by these redirects.
This is just Cars.com, but I would guess the others are similar. Do these links register in your Webmaster tools?
-
Cody Jerry
I really appreciate you taking the time to respond to this question. I am a Sales Manager here who also is running our internet department. I am trying to think outside the box in the auto biz. As you know most of the SEO and website host are cookie cutter to put it blunt. I can't stand the fact that we pay companies like cars .com or autotrader, it's our inventory, it's our product, without us they wouldn't be here. You're right on the fact that they would never give up any info on analytics so no sense working that angle. Why if there PA is so high and I compared us to another dealer who uses them am I not getting any results in the link Analysis? Thanks for the help.
-
I actually specialize in automotive seo, but haven't really thought about it. Anyway, I took a look at your cars.com link, and it registers as a PA of 1, which means it has very little authority being passed into it. The reason why you aren't seeing these links is because the pages in which they reside have such little authority that the Moz spider does not locate them. I've also never seen one of these links in Google Webmaster tools, so I would guess that they don't consider them very authoritative links either.
Consider this, though. You are paying for that service, so those links are Paid Links. It's also possible that search engines ignore them because they know this fact, and don't bother indexing them. The only way to really get an idea of how important search engines feel those pages are would be to look at server level crawl stats. Unfortunately, Cars.com would never share that data with you, and your rep would probably just give you a blank look if you asked.
If you have any questions about your dealerships SEO you can PM me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I estimate annual traffic for this deep link?
I need to estimate the traffic patterns for the last year at a minimum...preferably 2 or 3 years for this deep link: http://www.amazon.com/Boating-Water-Sports-Outdoors/b/ref=sa_menu_btwt?ie=UTF8&node=3421331 I have ran a url comparison in open site explorer against amazon.com but want to put some traffic estimates around this. Is there a tool in moz to do this?
Competitive Research | | mm9161570 -
Abnormally high number of root domains linking to root domains
My client runs a very small business hiring out space in a single warehouse and rarely adds content to his incredibly badly optimised wordpress site. Can anyone make any wild guesses as to why my client has 2.9 million root domains linking to root domains? He also has a domain authority of 100. Strange when the number one competitor in warehouse space in this part of the world is Gumtree (equivalent of Craig's List) and that only has 9.25k root domains linking to root domains and site authority of 80. Is there any way of finding out where these links are coming from via Moz? Thanks
Competitive Research | | SocialStreets.Co0 -
What To Focus On SEO / Link Building for this campaign to rank again..
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks) I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine. What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots? Followed links vs No Followed Links Followed Linking Root Domains vs NoFollowed Linking Root Domain Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well. Thanks again
Competitive Research | | Circa
(there are 3 images total) t4klvWZ,I9R9BsC,fbDoF3L#20 -
Creating Free Website Accounts (Weebly, Wix, Wordpress.com, etc) for Linking Purposes?
Greetings Mozzers, I came a cross several sites and when looking at their link profile I found they had several links from these free services to gain links. Obviously duplicate content is bad, but if all the content on each one was completely unique, would these links be of quality? Let's say, 1 link per site that is external to your site. I know it's a tricky topic but just wanted thoughts, would the above be a potentially beneficial method for gaining a simple quality link. Your advice and information is much appreciated!
Competitive Research | | MonsterWeb280 -
Finding new links to site
Is there a way to find sites that linked to my site during a certain time period? Say in the past 2 weeks or from March 1-March 15th ?
Competitive Research | | priceseo0 -
Small Link nalysis project - anyone
Hi, Not sure if someone can help me out. OSE only show the best mozrank data but i might have some links under that benchmark. Therefore anybody with a Majestic account that can filter new links from April 2012 to date. Payment not a problem. WMTools isnt showing data that i expected, so maybe its not there. Need a secondary opinion of the data from another source. Ive contacted some SEOmoz Recommended Companies...no response. Clearly have better things to do maybe.
Competitive Research | | xtopher660 -
How Do You Currently Analyze Outbound Link Profiles?
So I'm looking at some potential guest blogging &/or article writing opportunities and I'm looking for a tool which will analyze the OUTBOUND links from the site....it would be handy if inbound were displayed too but not essential as there are many tools available for this. When I ask for sample sites it is clear that a number of them (all?!) have been created purely for us content purposes, however it would be good to analyze the site further. A tool that could analyze its outbound links would give me a rough idea if the site is suitable or simply a glorified link-farm. Also, if you have any useful links regarding industry averages on outbound links for blogs & article sites (eg Ezine) for benchmarking it would be good! Thanks
Competitive Research | | cmooki
C:)0 -
Open Site Explorer Twitter and Facebook Links
I was using Open Site Explorer to compare some of my site's links to a competitor and I noticed that my Twitter page is not counting as an incoming link, whereas theirs are. From what I can tell, we have the same kind of setup on my twitter page, listing the domain in the company information... but no luck. Any suggestions on what I may be able to change? For reference: twitter.com/mediamegamall ... I know I need to work on the twitter presence... one thing at a time 🙂
Competitive Research | | Ask_MMM0