Keyword tracking over time
-
Hi is there a recommended amount of keywords that I should try and optimise for on my site?
-
Hi Hardly, did any of these responses answer your question? Please give us an update, thanks!
Christy
-
Hi Hardley,
I think you will find these posts from The Moz Blog very useful:
Stop Thinking Keywords, Think Topics by Kate Morris
Keywords to Concepts: The Lazy Marketer's Guide to Keyword Research by Cyrus ShephardChristy
-
It depends on a lot of factors, so as Travis and Moosa has said, there really is no fixed rule here.
What resources do you have available (time/money/people) to build any additional content/assets that you need to target new keywords? How easy is it to make changed to the website in order to do the on-page optimisation?
What the competitive landscape like?
How mature is the site and what's it's current performance in search? If the site already has a strong domain authority maybe you can start to target those juicy head-terms that'll bring you lots of traffic? Putting your effort into one or two keywords can make a big difference.
If your site doesn't have the authority you need to compete for these terms. Then you'll potentially need to look at a wider range of longer-tail, less competitive keywords. These won't have the same traffic volumes, but at least getting a share of the search traffic will be achievable.
What is the market/niche your site is in? I've seen sites that are so specifically targeted that there really isn't a broad and diverse range of keywords that the site can target. I've also seen businesses struggling to find search traffic that just isn't there - their customers just don't think to look for them on the internet.
In summary, the key really is to prioritise. Think about what's relevant to your business and what is achievable (be honest about this) with the resources you have available. Small incremental growth is better than trying to bit off more than you can chew.
There's no reason not to have short/medium/long term aims for the keywords you want to target.
Also remember it's not just about the volume of traffic, but the relevancy too. A small number of visitors that buy your product are better then thousands that don't.
-
No rule here, do as you want but it is always ideal to pick the final list of keywords that you want to target on your website and divide per page. Try not to target more than 2 keywords per page; ideally I only target singular keyword per page (work well for ecommerce type of site).
Again, there is no rule by the book but this is something I have experience over the year and what works for me plus logically if you are going to target less keywords per page you will be able to create content accordingly and people who are naturally linking to you will be able to link to particular page instead of the home page only.
Hope this helps!
-
That's a very broad question. Generally I don't recommend more than a couple keywords per page. It would be ideal if the keyword(s) work well and make for an attractive title.
I'm not trying to be insulting, but if you want the page to do well for puppies - you should talk about puppies. If you want the page to do well for kittens, you should talk about kittens. If you want to go for kittens vs. puppies, you should go after that.
If you're concerned about keyword density, that's a myth. Saying something X amount of times per word guarantees nothing. Hopefully no one told you keyword density matters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimize the ranking with the right keyword
Hi, I would like to know the processs if i want use in the same time 2 keywords. "géolocalisation véhicule" and " geolocalisation vehicule " As you can see the diffence is just the accent and i would like have the same ranking for both Thank for your help Steve
Keyword Research | | fleurya1 -
How can I find out which keyword I am currently ranking for?
Hi Guys! Is there an easy way of finding out which key words my site is currently ranking for? And how wwell these keywords are doing in the search engines? Thank you for the help 😉
Keyword Research | | StoryScout0 -
Do "search keywords" matter?
I've been getting conflicting accounts about this. We aways fill out the Title Tag, Meta Description and Product Tags(<- for internal purposes) but we are concerned about how important the "search keywords" are. We use bigcommerce and they describe their value as this: "the search keywords are optional, but if entered will be used for two things. First, they will be used along with the product name to create meta tags for search engine (I know meta keywords are not important, so is this what they mean?). Second, they will be used to assist people when searching your products. (Also internal, right?)." For all intents and purposes I think it is NOT super important but I wanted to make sure before I let them take a back burner. Thank you for your help in advance!
Keyword Research | | WNL0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
SeoMoz Keyword Tool
Hello All, Ive been using the SeoMoz Keyword tool but have a quick question. Im working on a newer site with a DA according to OSE of 35. Im combing through keywords to rank. Although competition is very high I have found a few holes. According to the Keyword tool in SeoMoz a few keywords Im looking at are roughly 50%. Would it be to difficult to rank for this type of term? Ive been using a combination of Google Trends, Adwords keyword tool, and ubersuggest, to try and see whats available. Does anyone use different tools? Thank you
Keyword Research | | TP_Marketing0 -
Ok so i've done all my keyword research and have a good list of keywords, now what do I do???
Ok so i've done all my keyword research and have a good list of keywords and phrases, now what do I do???
Keyword Research | | senreview0 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1 -
REAL demand for a keyword?
I once read there is a way to use google adwords to see the REAL demand for a specific keyword, google adwords tool and other tools seem to be not-so-accurate. I just don't remember the exact method, can you please remind me?
Keyword Research | | jest0