Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Yoast Local SEO Reviews/Would it work for me?
-
Hi everyone,
I'm looking for some feedback on Yoast Local SEO, and if you think it'd work for our site. www.kempruge.com. Our site is a wordpress site, and there's nothing about it, off the top of my head, that makes me think it wouldn't work, but I've been wrong before.
We do use All-In-One SEO, not the Yoast plugin, so I'm not sure if that's compatible.or would cause a problem? (The reason we use All-In-One and not Yoast is because that's what we had when I got here, and I'm worried what would happen if we switched).
Also, we have three offices, and I need to be able to do local seo for all three. I know Yoast says it supports multiple offices, but I'd feel more comfortable if someone on here let me know from his/her experience that it did.
Anything else you want to add about Yoast Local, I'm all ears!
Thanks,
Ruben
-
I think that if that pluggin just gives you a schema markup. Why not just to go to schema.org get the local code and place in your page.
With that you would avoid a pluggin instalation that you slow page speed just fot a simple code that you can get on web.
-
Hi Ruben,
I've not personally used Yoast, but here is a resource for you documenting how to do so for multiple locations:
http://kb.yoast.com/article/114-configuration-guide-for-local-seo
And here's a blog post on same:
https://yoast.com/local-seo-v1-2/
I hope others who have actually worked with this will chime in
-
Yoast local SEO plugin is compatible only with their Wordpress SEO plugin, you will need to install that first. Having said that, local seo would add the proper schema.org markup to your page which you can easily test on the google structured data testing tool to make sure that google can read it. Its a one time payment and would save you time and money if you dont know how to manually add the schema. It also provides you with a shortcode for route planning which could be an additional extra for your website visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Geo-Targeting Boroughs/Neighborhoods in New York
Is there a way to determine which boroughs/neighborhoods are drawing traffic in big cities like NYC and LA?Google Analytics lists all traffic under the city name, so New York, NY, gets 90%+ of the traffic.
Local Website Optimization | | GoogleAlgoServant3 -
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website? So far I've read that its best: to get 3 GMB account to point to 3 location pages & use a local phone number as opposed to a 1300 number. Display all 3 locations in the footer, run of site
Local Website Optimization | | jasongmcmahon1 -
Subdomain vs. Separate Domain for SEO & Google AdWords
We have a client who carries 4 product lines from different manufacturers under a singular domain name (www.companyname.com), and last fall, one of their manufacturers indicated that they needed to move to separate out one of those product lines from the rest, so we redesigned and relaunched as two separate sites - www.companyname.com and www.companynameseparateproduct.com (a newly-purchased domain). Since that time, their manufacturer has reneged their requirement to separate the product lines, but the client has been running both sites separately since they launched at the beginning of December 2016. Since that time, they have cannibalized their content strategy (effective February 2017) and hacked apart their PPC budget from both sites (effective April 2017), and are upset that their organic and paid traffic has correspondingly dropped from the original domain, and that the new domain hasn't continued to grow at the rate they would like it to (we did warn them, and they made the decision to move forward with the changes anyway). This past week, they decided to hire an in-house marketing manager, who is insisting that we move the newer domain (www.companynameseparateproduct.com) to become a subdomain on their original site (separateproduct.companyname.com). Our team has argued that making this change back 6 months into the life of the new site will hurt their SEO (especially if we have to 301 redirect all of the old content back again, without any new content regularly being added), which was corroborated with this article. We'd also have to kill the separate AdWords account and quality score associated with the ads in that account to move them back. We're currently looking for any extra insight or literature that we might be able to find that helps explain this to the client better - even if it is a little technical. (We're also open to finding out if this method of thinking is incorrect if things have changed!)
Local Website Optimization | | mkbeesto0 -
SEO and Main Navigation Best Practices
I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.
Local Website Optimization | | RichardRColeman0 -
Country/Language combination in subdirectory URL
Hello, We are a multi country/multi lingual (English, Arabic) website. We are following a subdirectory structure to separate and geotarget the country/language combinations. Currently our english and arabic urls are the same: For UAE: example.com/ae (English Site) For Saudi Arabic: example.com/sa (Saudi Arabia) We want to separate the English and Arabic language URLs and I wanted to know if there is any preference as to which kind of URL structure we should go with : example.com/ae-en (Country-Language) example.com/en-ae (Language-Country) example.com/ae/en (Country/Language) Is there any logic to deciding how to structure the language/country combinations or is is entirely a matter of personal preference. Thanks!
Local Website Optimization | | EcommRulz0 -
Call Tracking, DNI Script & Local SEO
Hi Moz! I've been reading about this a lot more lately - and it doesn't seem like there's exactly a method that Google (or other search engines) would consider to be "best practices". The closest I've come to getting some clarity are these Blumenthals articles - http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/ & the follow-up piece from CallRail - http://blumenthals.com/blog/2014/11/25/guide-to-using-call-tracking-for-local-search/. Assuming a similar goal of using an existing phone number with a solid foundation in the local search ecosystem, and to create the ability to track how many calls are coming organically (not PPC or other paid platform) to the business directly from the website for an average SMB. For now, let's also assume we're also not interested in screening the calls, or evaluating customer interaction with the staff - I would love to hear from anyone who has implemented the DNI call tracking info for a website. Were there negative effects on Local SEO? Did the value of the information (# of calls/month) outweigh any local search conflicts? If I was deploying this today, it seems like the blueprint for including DNI script, while mitigating risk for losing local search visibility might go something like this: Hire reputable call-tracking service, ensure DNI will match geographic area-code & be "clean" numbers Insert DNI script on key pages on site Maintain original phone number (non-DNI) on footer, within Schema & on Contact page of the site ?? Profit Ok, those last 2 bullet points aren't as important, but I would be curious where other marketers land on this issue, as I think there's not a general consensus at this point. Thanks everyone!
Local Website Optimization | | Etna1 -
Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)
We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution. However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install. Our proposed solution is to build it on tickets.domain.com. This will exist only for selling and issuing the tickets. The question is, is there a way to do this without damaging their bounce rate and SEO scores?
Local Website Optimization | | Adam_RushHour_Marketing
Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce. In reality, customers will not notice the difference as we will clone the look and feel of domain.com Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com? Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution? Thank you so much for the help.0 -
Does building multiple websites hurt you seo wise? Good or bad strategy?
HI,rategy. So I spoke to a local Colorado seo company and they suggested to find whatever keywords is the most searched under my GWT's and put .com behind it and build other sites for other keywords. I was curious about this type of strategy. Does this work? This seo guy said I could just get a DBA bank account and such for each domain name etc. I am not wanting to mislead anyone, but I am curious if for the sake of promoting other services, if creating other websites with partial and EMD's are worthwhile? Another issue I worry about is if I put my companies phone number, then next thing you know there is 3 or 4 sites that use that same phone number. To me this does not build trust with Google. But being I am learning, maybe this is a common strategy, or doomed from the start. Just curious what you think. Would you build other sites to try and rank for other services? Or keep one sites and maximize it? Thank you for your thoughts. I just do not want to pay $3000 per site if it will hurt not help.
Local Website Optimization | | Berner0