Link Building
-
Hi Mozzers,
I work for an IT company specialising in outsourcing Cisco Engineers worldwide. Due to being involved heavily in outsourcing, I'm finding it impossible to generate genuine and organic links to our website.
My question is that is it essential to have back links back to our website to achieve high search engine rankings?
I'm unable to get clients and other partners to provide links as we're the outsourced company,but I can get backlinks from unrelated c ompanies. For example we're running a CSR initiative with a National Gym relating to health & fitness, also links from our web designers etc... Do these links have any type of value?
Any help and feedback would be greatly appreciated.
Jason
-
Thanks for your feedback Zen Man,
Creating quality content was a prerequisite when redeveloping the website and I would like to add infographics but find this creates problems on a Wordpress website.
Interviewing key employees is a good idea. I planned to have our technical team/partners write content for our blog (I'm a marketer not a tekky guy) to appeal to our audience, so I'll certainly take your advice to include employee interviews.
Appreciate your advice.
Thanks
Jason
-
Creating quality content is really the way to go. Try to be as original as possible.
We often find well made infographics are really useful for creating links. people like pictures!
You could consider as well some interviews with key members of the organisation or people with specialist niche skills. These pieces can often be very interesting.
Finally i would advise before you start come up with a content plan, it will help you stay focused on what needs you need to be produced and where it needs to be promoted.
Best of luck!
-
Hi Mat,
That's some really useful advice, thank you.
We are currently preparing to launch our new website and within that our new blog and your suggestions will make for some juicy and interesting content - leading to back links I hope!
It seems as if our blog may be the key to organic link building.
Many thanks for your input
Jason
-
Links are essential to ranking in competitive areas, yes.
If people do not want to link to your current content and you need links then you need to be thinking about what content you can add to your site that relevant sites will want to link to. A salary survey of Cisco engineers, maps of world-wide demand and the like could be really interesting and valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Forum Link Building a Waste of Time in 2018?
Hi there, this is a general question about link building strategies in 2018. It actually relates to reports derived from the link building audit tool on SEMrush, so forgive that. We use Moz as well, it's just that we happen to be working in SEMrush for link analysis. Basically, the audit tool looks at our links and our competitors' links. It has come back with a number of 'opportunities' for link building and I'm questioning the value of many of them, in 2018. Many of the 'opportunities' the tool is suggesting we explore include answering forum questions on places like Reddit, Quora, etc. The tool has been good at identifying topical threads which might hold promise (a very specific branch of legal services) but most of the threads are 3 - 8 years old. To answer them, I would need to muster someone with expertise to post a relevant answer. So, obviously, my question is does anyone think there is any value in this sort of link building in this day and age? I really think our greatest value will be in guiding their content strategy and looking for content creation opportunities on high authority sites. Thoughts?
Link Building | | Daaveey1 -
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Links Building from contractors on eLance.com
Hi, I never hire somebody to create link building to point to our sites. On eLance.com you can hire a SEO contractor to build link our your domaine. New to SEO, is worth it to do so? Is there things I should should be careful about? Things I need to clarify before hiring somebody? Things I need to confirm or ask before hiring such contractors? Most of those ''SEO Expert'' are from India and some have perfect ratings on this site. I have 2 eCommerce sites and we only have a average of 3 sales a day. I can't afford price companies are asking in North America. For a lot less, eLance maybe the solution for our home base business. What is your advice on this? Thank you BigBlaze
Link Building | | BigBlaze2051 -
How to find high PR & Domain authority websites to build links?
Hi Guys, Please can you help me if you can. How to find high PR & Domain authority websites to build links? I really want to learn as much as I can from link building, but I am not sure how to find out how to find high PR websites to build links from.. Can any help me?? Thanks Gareth
Link Building | | GAZ090 -
April Fool's for Link Building
Is there a better day for link baiting than April 1st? The time has come for everyone to share their April Fool's Day link building campaigns! This is our second attempt at capitalizing on April Fools with the first attempt (2010) falling flat. http://bigfi.sh/aFd2011
Link Building | | RyanOD0 -
Do you spend much time on the phone when link building?
When it comes to link building for a client how important is it to get on the phone when chasing links from other sites? Would you say this done all the time, half the time, not at all? Is this the SEO experts responsibility or the clients? Update: Really hoping to get an idea of how important this is to acheive good SEO results. Any chance the SEOMoz employees have any answers here?
Link Building | | iSenseWebSolutions0