Would it be smart to have 2 different blogs on our site?
-
I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs.
Is that a good idea? Any websites currently doing this well?
-
Ah. As outlined above by EGOL the separate subscription model should do well. Plus you'll be keeping inbound links within the blog as a whole so that should help with gains.
-
We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.
-
Good to know people can subscribe to a specific category. I think that's what we'll do.
-
Our current blog has a lot of cross over. But we want to start doing more tutorials, specifically about animation, and what cool After Effects plugins we are using - not super interesting/relevant for the average marketer (unless I'm wrong).
On the flip-side, we want to use our animation skills, and partner with industry-experts, in various marketing fields, to create short (~1 min) videos with one overall golden nugget / piece of advice. (i.e. "5 Ways to Improve Your Landing Page")
-
I agree w. EGOL. While I've seen instances of more than one blog on a site, it tends to work well when you're tackling large volume of content spanning a broad and deep mix of topics aimed at different audiences. Looks like it might be over-kill in your situation.
-
People can subscribe to the RSS feed of a WordPress category.
Also, you can write a program in Perl or php or other language to scrape your feeds and republish them into server-side includes by blog category. Then these server-side includes can be displayed on any page of your website. (there are simpler ways to do this but that is how mine has been done)
-
Thumbs up. EGOL has solid advice on this. There's a lot of cross over between marketers and designers so a blog with both types of content (and talking about their intersections) wouldn't bother me in the least. Would be pretty cool in fact!
-
Lots of sites have multiple installs of wordpress in different folders.
In your application, you might not need to do that. Instead just categorize the posts and then promote the category pages. Will have the same effect. You can insert custom content on the category pages using functions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to do guest blogging on moz blog?
Hi, I know it used to be possible but now i don't find any contact to submit an article to the blog. How does that work? Is that still possible to do it? And if yes, what are the conditions to be writer for Moz blog? Thanks. Stephanie
Content Development | | steph_ba0 -
SEO advice needed regarding Bookmark Sites
Hi all We have recently employed a SEO company. They have written some blogs and promoted the blogs on up to 20 bookmark sites. On each bookmark site the text is the same. Will Google class this as duplicate content? Is this a good idea? Any advise would be appreciated, thanks.
Content Development | | Palmbourne0 -
Publishing on sites with greater domain authority
Hello, I had an idea, probably not original: While my website is still gaining domain authority, I was thinking about publishing articles in a website with great domain authority that allows articles from third parties. This way the article's relevance + domain authority of the site would result in a better position on Google for the article I write and with proper links, I can attract people to my website. This would be a temporary strategy until my website's domain authority increases. Any suggestions on how to do this? Where can I publish articles to attract people to my website (except blogs)? Thanks a lot.
Content Development | | Tev0 -
Does Google penalize for duplicate blog posts?
Occasionally, I get asked by another blogger if they can repost (in full) one of our blog posts on their blog as a guest post. I've always been under the impression that Google penalizes this type of behavior, but I haven't seen any evidence. Is this true?
Content Development | | Event360300 -
Fresh content ideas for a static site?
I have an ecommerce site. My home page is set-up just as I want it. I'm not looking to redo it or change my site to a blog. Just looking for some new, different, SEO friendly ideas or concepts to keep it "fresh".
Content Development | | VictorVC0 -
Tools to Eval Blog Content - Rate your Fav tool
Ok, so I know that is has been covered in depth and at the risk of being sent to “google it!” (Which I have done with no success) I thought that I would ask your opinions on the topic. What are the best content marketing evaluation tools? By this I am specifically referring to tools that evaluate the content of Blogs, etc and not the performance of the blog, etc. I’m eager to hear your thoughts of what works and if you care to share what tools did not. Thanks
Content Development | | Questionmana0 -
Content Marketing - Guest Blogging
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
Content Development | | FirePowered0