All My Metrics Improved from Last Month but Domain Authority Decreased
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Hi SEOMoz community! My site's Domain Authority has decreased from 43 to 41 since last month. I cannot figure out why. ALL my metrics (Domain MozRank, Domain MozTrust, External Followed Links, etc. have increased. See attached image. Is Domain Authority a ranking system based on your peers? Can someone better explain the Domain Authority algorithm? Thanks for any help you can offer.
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Hmm, our DA is back up to 43 with yesterday's crawl.
Thanks EGOL.
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Hi Zora,
Here is the link where seomoz has explained each and everything about Domain Authority. Please go through it:
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**My site's Domain Authority has decreased from 43 to 41 since last month. I cannot figure out why. **
Have you ever used a voltage meter or a sound level meter? You can see flux in the digits or a little jitter in the needle?
How about getting on a digital scale. The number moves around if you shift your feet, move your arm or even fart.
DA has the same type of flux.
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Hi, this is interesting, I see that you increase a lot the links. What kind of links did you build? I think that the links drop down your authority. Lets see what the most experienced members will say.
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Moz Domain Authority [Megathread]
Hey Moz Community, We've noticed that there are questions about Domain Authority, what it is, and how to positively impact it. We're here to answer your questions! For a full overview, please see our help hub article here: https://moz.com/learn/seo/domain-authority First, it's important to keep in mind that Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is not a Google ranking factor. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Since DA is based on machine learning calculations, your site's score will often fluctuate as more, fewer, or different data points become available and are incorporated into those calculations. For instance, if facebook.com were to acquire a billion new links, every other site’s DA would drop relative to Facebook’s. Because more established and authoritative domains like Facebook will have increasingly larger link profiles, they take up more of the high-DA slots, leaving less room at the higher end of the scale for other domains with less robust link profiles. Therefore, it's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. For this reason, it’s important to use Domain Authority as a comparative metric rather than an absolute one. The best way to influence your DA is to improve your overall site health with a focus on the quality and quantity of external links pointing to your site. Check out this video for more details on how to impact DA Happy analyzing!
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