Local Business Audit Help.....
-
Hello Every one,
I recently got a big project for cleaning up some old listings (around 120 locations), witch means to claim and delete them, as you guys know most of the directory's don't give the option to delete the listing after you claim that.
I am trying to figure out the approach for something like that.......considering time consuming and efficiency!
any help will be appreciated!!
Cheers
-
That's an amazing resource. How have I not landed on that before !
Thanks Miriam !
-
Isn't that a gem, Donna? Really a nice resource!
-
That's my understanding as well. You have to submit your own information unless a member previously submitted your business along with a review.
http://support.business.angieslist.com/app/answers/detail/a_id/99/~/getting-onto-angies-list
-
Thanks for the reengage consulting link Miriam. Great resource!
-
So glad that helped, Steve. Regarding Angie's List, I am not 100% sure on this - their data could be proprietary. Our Local Search Ecosystem does not show any system pushing to Angie's List: https://moz.com/learn/local/local-search-data-us
-
Thanks Guys!
The info you provided was very helpful specially Miriam Ellis reference, there is a lot of useful information!
By the way any one know witch Data provider angieslist.com get the data ?
-
I like Donna and Travis' answers, and I would also like to add an automation/scripting option. This only works on certain directories, social networks, etc, and is dependant on your drive to automate/scripting experience, scale of issue, and structure of the target directory/website code/process. The easiest way is to use something like this - https://chrome.google.com/webstore/detail/imacros-for-chrome/cplklnmnlbnpmjogncfgfijoopmnlemp?hl=en
Basically, you play through the process once, it records the "steps", then loop it with any variations or csv data pull needed to automate browser tasks.
-
Hi Steve,
If you are dealing with citations for 120 locations, there is pretty much no way you should be doing that manually ;). That's an enormous project!
As others have mentioned on this thread, there are going to be several options for you to choose from in terms of a purchased service, and, you may need to implement that with some manual follow-up in case these programs don't correct everything, in which case, this resource may help: http://www.reengageconsulting.com/be-where-your-customers-are-with-local-business-listings/
-
As Donna mentioned, it does matter which listings/directories you need to access and change. For some directories, you may have to use Yext. I personally don't care for the service, as it's a data overlay. Stop paying, and the data reverts to whatever was there in the first place.
Why would you claim and delete the listings? That sounds like it may be counterproductive, in many instances. Claim and modify the listings so they reflect an accurate NAP, where possible.
At any rate, here is a guide from Moz that should help you with your local listing problem. There are some opportunities for automation there. Hopefully the work has been priced accordingly.
-
You haven't said which directories you want help with. I'm assuming you know to use the data aggregators to deal with most problems.
In terms of Google, I was told a while ago that you can just call Google and they'll delete duplicates for you. Go to https://support.google.com/places/contact/c2c_places and click "contact us" in the upper right hand corner.
I haven't tried this myself, so let us know if it works. It also doesn't solve your efficiency problem, but at least it's a place to start.
-
I think you can actually do this with Yext but I'm not 100% sure as I haven't used them though I have looked into them recently as an option. I know you can pretty easily delete duplication and from my understanding I can't see why you couldn't use the same system to remove old listings.
Obviously you'd want to ask them before committing though as it's not cheap but you should be able to get some volume discounts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
SERP Business Listing
Hello, While searching on mobile I was testing keywords to see if my business listing would appear. I noticed for certain keywords it would trigger a competitors business to come up in the knowledge panel. I'm running adwords so my business typically always appears in the top ad panel but my business listing isn't recognized for particular keywords. Is there any reason why a competitors business listing would appear in the SERP over our business? It seems random. Is there maybe something I could add on the google business listing? Does anyone have any tips for this? Thanks!
Local Listings | | Dsv1 -
Changing the business name in citations and GMB
In Australia, some businesses are Pty Ltd (Proprietary Limited) hence, their business name ends with xxx Pty Ltd. How accurate do we have to be when building citations or updating citations that Pty Ltd is included in the business name? We've got clients who have left out Pty Ltd in their previously built citations and we're wondering if it's worth the time to actually update them to include Pty Ltd. Also, does changing a business name affect its rankings? This is more than just "Pty Ltd", it's changing from XYZ to ABC. We've previously had to change a client's address on their GMB and this had a negative effect on the client's rankings. Will changing the business name have an adverse effect? Thank you in advance for your advices!
Local Listings | | Gavo1 -
UK aggregators of local business data
Hi Guys, I have signed up for Moz Local and I am looking for UK aggregators of local business data to help build my search. Can anyone recommend a source?
Local Listings | | SEM_at_Lees0 -
Help tracking phone number calls from Google Plus & Yahoo Local
Hi, I own a business in United States and serving multiple locations around US. I have listings for all my locations in Google Business as well as in Yahoo Local. To track the phone calls that are made through Google & Yahoo, I have provided a 2 different phone numbers in these listings in order to track it effectively. Recently, I read that even the tracking phone numbers will rise an inconsistent NAP in Google local ranking factors. If such is the case, how can can effectively track the phone calls separately from these business listing? Does anyone have any better idea for this? Thank you,
Local Listings | | Luckydtech1 -
Multi-Location Listing Best Practices for Home Office, In-the-Field Positions, and Business Centers
Hi fellow Mozzers! Our marketing agency (based near SF) has partnered with 3 individuals in NYC, LA, and Seattle. I would like reflect our expansion on our site and local listings, but want to make sure we're on the up and up, since it's not a traditional brick-and-mortar expansion. Many people have used similar tactics in a black-hat way, so just want to make sure we don't get grouped in there. Is pursuing local listings in advisable in this case? In the Field/Home Offices - What is the best practice for listing a location in the field with home office - but no official B&M office? Business Centers - How does Google treat business centers where we have a part-time presence? (We legitimately use, can receive mail/phone calls, have an office share allocation, and host meetings in their boardroom.) Local Numbers and Addresses - Will a local phone number forwarding to our main HQ work? We'd prefer to filter all of our calls through our HQ since we have the infrastructure there. Other Considerations - Other than setting up our address and phone numbers on our site and major listings, is there anything else that should be top priority or concern? Thanks for your help here! Andrew
Local Listings | | Alaniz0 -
Google Places & Google My Business
Hoping a local biz expert can help ... So all these Google business listing solutions are confusing me. I have Google Places and had been told for several months I would have a new dashboard. I assume I have it now because the interface is different now when I log in. I've noticed missing pictures, descriptions from some of our 70 locations, but so far that's it. But I also see a recommendation for Google My Business. Am I supposed to migrate over there or am I fine where I am. I just want a place to manage my G+ business pages. Thanks!
Local Listings | | SSFCU
Sarah1 -
Upstream locations to mark a business closed that will cascade to other listings services?
Working with a multi-location business with hundreds of locations, there is always a certain amount of churn (closures, new locations.) In some cases, the business owners never claim listings, or claim them in only the major local business listings such as Yelp and Google Places. Does anyone know of a good post or discussion about how to do a "cascading mark as closed" which will make its way through the LBL ecosystem eventually? In other words, is there a few upstream places to mark a business closed that will influence the consumers of their data feed? thanks!
Local Listings | | scottclark0