New world order
-
Hello all
I see many talk about it but still I feel that the conversation is full of alogans and cliches are flying around, so here goes. In the not too far distant past I could get sites climbing and getting more traffic just by gettinhg simple links from sites. do that on a monthly basis, and see results. Now it is better for end users and tougher for us SEO guys. we need quality content and strategic postings. I like the new way and the higher quality it brings. As many of you probably expieienced getting clients actively engaged is really hard and most times clients are too busy. We need the involvement to succeed, we need quality content and valid places to post (mostly blogs). My questions are
- most budgets are not adjusted by clients and as such it creates a problem getting qualuty content. How do you still stay profitable? How did you adjust? Do you feel that much more actuale work on clients' project is needed and as such profits are declining.
How di you reacts?
what are the adjustment you made
Thanks Guy C
-
I completely agree with EGOL on this one. I always let my clients deliver me the content for the website. I use the following argument for this:
My expertise is SEO, yours is X. If you would have to write about SEO you would also not know where to start, I do. If I have to write about X i would have to do lots of research on the topic and still would not always be correct. You know a lot more about X. So if you can deliver me the content I can do what you hired me to do.
My experience is that this works really well. Let them know that everything about their product of service that they feel is logical is not necessarily logical to others. So you could write content for them, but it will be low quality that no one will link to or share on Social Media so their is no point of creating low quality content.
my 2 cents
Regards
Jarno
-
For the last eight years I have not accepted clients - I only work on my own sites. Before that I used to accept clients but was really picky about who I would help. Lots of people asked me to build a website or get their existing website up in the rankings.
I showed them how to do a little keyword research and we determined some of the important keywords that they would want to rank for. Then we discussed what type of content would be needed to create a great landing page experience for those keywords.
Then I said... I'll help you with your website when you bring me that content. Most of them left and never came back. But some of them did. The ones who did were successful then, and today - many years later - all of them are still running their sites and producing their content. They depend on others to do much of the technical work for their websites... but they are still making new, original, high-quality content for every additional page that they add to their website.
So, if you are wasting time because clients can't come up with content then start telling them right from the first meeting that content creation is going to be their job. Explain why it should be their job and why they should not want anyone else doing it for them.
They really don't want you or some absolute noob who knows nothing about hydraulic jacks or spectropotometers, Irish fiddles or knitting supplies writing their content for them. They really don't.
-
thanks for answering and being active on other forums as well.
i do agree and like the fact that hard working & high quality content are winning and actually I am happy with this change. I see the benefits and actually starting to enjoy them. My question actually comes from a business perspective. What to do when budget and effort is not allocated. The only course for action that works for me is actually to buy quality content for my clients and bite my margins.
I wish all clients and potential clients will join this effort in understanding that achieving their online goals requires this however this is not yet the case. so the Dilemma stays cut margins or lose business. really speeches and coaching aside this hurts my business.
again I like the change and trying to see how others adjusted. -
Before your "new world order" arrived, quality sites with lots of content were earning their SERPs. They earned their SERPs while lots of SEOed sites were pushing thin content to the top with paid links, forum posts and cheap directories.
The content sites took the long, expensive route. They went to their office and worked on content. Every day they asked... "what can we produce that our visitors will like?". Then they delivered. They were not complaining. They were simply working on their passions.
They only worked on one or two or maybe three sites. They worked on those same sites every day, every day for years and years. They communicated with their visitors. They become experts in their content area. From that they learned about their visitors, learned what they consumed and used that knowledge to deliver value.
The question that you are asking is.... "How can I beat these fanatics who know their content and know their sites and know their traffic and know their niche?"
I think that you understand that "content" is the part of your service that is missing... as well as an understanding of the customer.
So, if you can convince clients that they will be responsible for content and show them who in their industry has the content that they will have to beat to succeed. Then you can do the technical work of their website. Do the analytics work needed to help them understand their visitors and teach them how to target their content creation to achive the goals of their business. You might also add conversion rate optimization.
Some companies already offer this type of service although much of it is done by an in-house team who works closely with many other people involved in the business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linkbuild on 'new' or 'old' url?
Hi, I'm trying to rank for a keyword. For the last year and 4 months the rank hasn't changed much. It stays on the 3th page. Within this period the rank has first gone down and then up. Three months ago I started doing linkbuilding for the url the keyword was linked to. This is a main category page. Lately, I don't know when exactly I've discovered that the keyword is ranking for a different url, a product category of these items for 1 brand. I'm wondering if it's wise to shift my focus and start using the 'new' url for linkbuilding? The 'old' url isn't in the top 100 for the keyword. However, if you search for the url in Google, it shows up. And, if I'm advised to shift my focus to the 'new' url, is it advisable to go back and change the backlinks to the 'new' url? A question related to the above one, is there another tool like Open Site Explorer which shows you an overview of the backlinks directing to a deeplink? Like MajestickSEO. I'm trying to get the most extensive overview possible. Thanks in advance.
Link Building | | anubis20 -
Question on getting new site with poor URLs indexed
For the website www.misslovegirls.com , with URLs like http://www.misslovegirls.com/goods.php?id=3706 is there any chance of getting these URL's indexed? Thanks!
Link Building | | onlinemktg10 -
New content checklist
Hi everyone, Hope your day is super fantastic. I am working on a new content publishing checklist. Once we publish a new article or blog post, what are the sites/ links/ actions to take to distribute the content and "get it out there". I looked around on here, but couldn't find one. Let's start a great discussion and then I will compile the answers and publish. Something like: Social:
Link Building | | okuma
Facebook
Twitter
G+
Pinterest Bookmark:
del.icio.us
stumble
rededit Answer Q's:
Yahoo Answers
Quora What do you think? Too secret sauce for a general discussion? Thanks.0 -
Penguin: Carry On & Hope Or Start A New Site
I'm at a loss and no so-called SEO agency/expert I've hired appears to know the main causes of our post-Penguin downfall of our traffic. To set the scene, I set up a voucher code site (www.ozvouchercodes.com.au) in Australia 3 years ago and since, it's been growing very well up until Google launched the Penguin update in April. Having read as much as I could on the update my understanding is toxic links cause the slap. For on-site I've checked the site and tried to reduce keywords [spamming], increased [unique] content across the site and made sure there are as few instances of duplicate content as possible. To attempt to understand my back link profile I've used SEOmoz & Link Detective as the current SEO agency give me little visibility on this. It appears we're a little top heavy with 32% & 11% of are keywords containing 'coupons' and 'promotion codes' respectively. Consequently we no longer appear on those two terms but also hundreds of other terms we once appeared in the top 3 postitions. The Link Detective report downloaded also appears to have a number of back links with the words 'Penalized' and 'Banned' next to them. Unfortunately there is no explanation on Link Detective whether this needs action or not. My current SEO agency suggest that we have been too focused on a limited number of keywords and that a few more months of diversifying the range will solve it. So do I spend another £X amount for 3-6 months of SEO or drop the site on a new URL and start again. Any ideas? Any help is very welcome & appreciated. Henry
Link Building | | henryboyson1231 -
Best way of starting link building to a new website?
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming. I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this. Does anyone recommend a cost effective and ethical link building service out there? Or are there any link building techniques to use that will help me out? What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites. Many thanks in advance
Link Building | | AlexBarnes0 -
Advice for brand new site
Dear All I have been an SEO for several years now, and have just laucnhed a new site www.householdsaver.co.uk its in its early stages as I expect to add a community option where people post deals and offers they have found, share them with friends etc My question is really are all the old seo practices still worth doing? Things like directory sites, blog comments, articles sites, social bookmarking etc.... (I have already built up twitter users on the account before the site went live) With Moz's trust factor is it best to go for highrank trust sites first or... I guess you could say that I am suffering from what do I do first and is it all still worth doing and what are the early pit falls to think about..? ie too many links too soon and from to high or to low trusted sites? Any comments from anyone who have put a new site live in the past couple of years would be appricated. Thanks James
Link Building | | JamesT2 -
New Links added
I have added a number of quality inbound links to my site. How long does it take to see the effects of these links into my seomoz statistics?
Link Building | | molachef1 -
Open link to a new window, +/-?
Basically I want to link from our main website to some of our PPC landing pages (to explain smaller elements of our offering). The reason for this is that the PPC pages are not exactly services but features that people might search for, so these pages are not navigable from the site (unless mentioned on another page). We do not want to include these pages as their own entity on the site, but people may want to click to see an explanation. So, my question is 2 fold: 1. Should I use an "open link in new window" link, what are the pros and cons of this. 2. Should the link description say that the link will open in a new window. i.e. [Feature name - opens in new window] What are your opinions on this? I know it may not have much, if any SEO benefit, but from a user point of view I feel it may offer some. Thanks in advance, Andy
Link Building | | esendex0