My question is in regards to possible conflict in creating an additional website under a new domain for our company.
-
Our companies, Vulcan Information Packaging and ATC both live under the domain “www.binders.com”. This is a great thing as far as us dominating in the binder industry. However, in the next 2-3 years and forward, we want to build our presence as a company who offers packaging products such as boxes, marketing kits, and other forms of packaging. Obviously, the “binders.com” brand/domain does not contribute much to this effort and can be confusing to customers visiting the site. Essentially, we want to build an additional branding for our company in the packaging industry.
Keeping this in mind, we own the domain “www.vulcaninformationpackaging.com” and we are considering building a new website using this domain which contains the word “packaging”. This new site would only promote and contain packaging related products. This new website will advertise and direct traffic to our company Vulcan Information Packaging, which is the same company “binders.com” directs traffic to.
So my question is to determine whether doing this might be a practice that Google and other search engines might frown upon. I tend to think it will be fine because we will be promoting and driving traffic for non-binder products where as, binders.com is heavily in binder related products.
thank you,
Dominic Zaidan
-
Our thought process is that binders.com limits us to binders and as we all know, looseleaf binders are slowly going away. What comes to your mind when you both think about binders.com? I assume ring/looseleaf binders. So our long term goal behind considering building a new website using vulcaninformationpackaing.com is to strengthen our position as a packaging company, not a binder company.
So anyway, my question wasn't so much about if it's a good idea to build the new website but if Google and other search engines will have a problem with us having 2 websites representing the same company, which is Vulcan Information Packaging. binders.com will continue to promote binders and the new site vulcaninformationpackaging will promote packaging. But they will both represent Vulcan Information Packaging.
thoughts???
-
That's a really good point, Julie.
My suggestion above about a new domain such as VulcanProducts.com was assuming that binders.com would be redirected to pass its ranking value - I just didn't say anything about the redirect. Even with that, some ranking value will pass, but possibly/probably not all.
-
If you've owned Binders.com for a long time and it ranks really well in the SERPS, you might think that creating and ranking a new domain won't be difficult. If your company execs think this, they are potentially in for a big disappointment.
If you start a brand new website from scratch, you could wait a long time before it ranks well enough to bring you any sales. Ranking a subdomain on your current site would certainly be quicker.
-
do you see a problem in regards to Google and other search engines if we do decide to create a website under vulcaninformationpackaging.com that directs traffic to Vulcan Information Packaging, which is the same company represented under binders.com?
I think that Google will rank your websites based upon their quality for each individual querry. I think that customers will find the names and domains confusing. Most of my sites are on exact match keyword domains and those domans can have a limited fit for a growing collection of products and services. A domain that has no product association might be a better fit for a diverse company. VulcanProducts or VulcanServices or something similar might retain a portion of your identity and allow you to build a website for a more diverse company.
You have mentioned "advertising" and "directing traffic" from one domain to another. Would it be more efficient to place all of your efforts into one domain, make everything extremely clear, and focus all of your energy into a single attack. Catching visitors on domain A and transferring them to domain B is like trying to kill rabbits with a ricochet. Just shoot 'em.
-
Thanks much for your response and thoughts. The challenge we face is with our domain which is so focused and limiting. Or so it seems to me. Our domain is binders.com, we do currently market other products such as boxes and packaging but because of the binders.com domain, we feel it might be limiting as far as incoming traffic. This is the main reason we are considering building a new website under www.vulcaninformationpackaging.com, geared more toward packaging only and not binders. I would appreciate any additional input from you. Also, from your experience, do you see a problem in regards to Google and other search engines if we do decide to create a website under vulcaninformationpackaging.com that directs traffic to Vulcan Information Packaging, which is the same company represented under binders.com?
thanks again.
-
Generic advice on this matter isn't good advice. You have to consider a lot of things and then put them together.
One of the most important things that I would consider is how many of your current customers would be customers of these new services. The higher that number the more strongly I would consider keeping everything on one domain and changing the business name to something that fits all types of products offered by the company.
From an SEO perspective, uniting your brands usually creates a more formidable web presence that is more difficult to beat in the SERPs than building a new site for every new product.
So, if I thought that I could create a website that funnels visitors to what they need easily and efficiently then I might do everything on one website. A lot of people don't want to mix business lines or don't want to think hard or are not up to the design challenge. They take the easy route and build a separate site. I would work hard to avoid that if the products and services are complimentary.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Switch domain's CRYPTO focus to B2B
Hi everyone! I have my tough question, hope you'll help with your recommendations! I have a domain for blockchain company (DA 38, 590 linking domains), which started as an ICO project, but rapidly grew to a recognized B2B company with a few B2B clients. What we want is to attract more B2B prospects via Google Search, but the problem is when our prospects google our brand name (which also happens to be our domain, so this domain must be kept) they see mainly ico/crypto SERPs (as the result of ICO ad campaigns, online publicity etc). And they get prejudice towards us and don't trust us in the first place. What we already managed to do is to add some B2B news and links in 1-10 SERPs for our brand name, but still old ones (crypto related don't go so fast). Our management wants our prospects to be able to clearly see the difference between the current company domain (which must be remade to B2B focus only) and the new domain (our token-oriented, since our product is on blockchain). Question: is it possible to do such differentiation in the eyes of Google (and thus our prospects)? if yes, what is the best way to do that? 2 separate domains, not linking to each other or any other way?
Branding | | MariY
Do you have any other ideas?0 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
New Product. New Brand. Gmail/Authorship Questions. Need Advice.
I'm in the process of developing a new product and brand name and would like to create all the social media accounts (FB, Twitter, LinkedIn, etc), including G+ and want it to have it's own Gmail ID like ABCXYZ@gmail.com, so I can set up all accounts using this Gmail ID and if needed down the road, have someone else help manage the accounts so they have that login and my my main Gmail login. My question is, does Google frown upon setting up new Gmail IDs under the same name "Patrick McCoy" as I have my name tied to my personal Gmail account and my company's Gmail account "whiteboardcreations@gmail" both with G+ pages and URLs of /+PatrickMcCoy1 and /+PatrickMcCoy2 respectively. I'd like to have Authorship associated with the new product website and also want the new product to have it's own G+ Business Page to post updates, info, etc., which is why I'm getting a little confused on how I'd do it the right way, What would you do or does it really matter... can my new Gmail account of ABCXYZ@gmail just be /+PatrickMcCoy3 which is associated to my new product/brand name? Thank you and look forward to the feedback!
Branding | | WhiteboardCreations0 -
Issue with the company's brand name in SERPs
Any suggestions on how to solve this without the need to be ranked for something not related?
Branding | | GardenPet0 -
Should I add follow my followers in a company page on G+ ?
Hi All, On one hand, if I follow them they are happy and receive a notice that they are being followed and will probably be more agile to plus my writings. On the other, it is unreasonable for me to follow everyone... and I think that as a brand I should watch very carefully who I follow. Thanks
Branding | | BeytzNet0 -
The Franchise Challenge: How should I handle 200 franchisee websites?
Hi all.. this is not a question about how this can be done but which is better for SEO. Franchises make up 8% of the USA small business market. This is no small potatoes. But everything about Google seems designed for the unique, stand-alone business (Places, Analytics, Adwords, Duplicate Content Rules, etc.) ... I think about this issue a lot so wanted to put it to the community. Imagine a franchisor with 200 locations. This company licenses its brand and business operations system - that's what a franchise is. So each local franchisee starts out with a "content ready" website template which they are required to use for brand compliance. (Each local franchisee has a Google Place page and a Local Website in their territory.)Assuming each solution has the same number of local citations around 50% duplicate content on its services pages (e.g. branding text)... which of the following does Google like best? A single, customized CMS (e.g. Drupal) which places each franchisee site in a subfolder of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version.
Branding | | scottclark
domain.com/location A single, customized CMS (e.g. Drupal) which places each franchisee in a subdomain of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version. location.domain.com A multi-manager dashboard (e.g. ManageWP) which operates an individual Wordpress installs on a single server (dedicated self-install server, sites share IPs)
_localdomain.com _ A multi-manager dashboard which operates an individual Wordpress install on multiple, diverse servers (e.g. shared hosting on diverse hosts.)
localdomain.com I know that the best case would be for each franchisee individually to be so motivated to set up their own site and properly use brand elements, get links, etc. but this is impractical (trust me.)~~~~~~(*update 4/4/13 - I have written a blog post which describes what I think is the ideal franchise web marketing & SEO program and would welcome additional comments!)0 -
Use blog.domain.com or socialbrand.com?
I've got a little bit of a dilemma. A company I'm working for has an ecommerce site that is moving to Volusion. It is impossible to add "domain.com/blog" so I am forced to use a subdomain in order to keep consistency. We are starting a push in Social media and have secured shorter handles for the brand to use on the different networks. One of the main goals originally for developing a blog is to build trust but since the domain names are so big (26 characters) and the ecommerce sites already have a good amount of trust building factors in them I am beginning to question my original plan. My question is this: If I go with a shorter brand recognized domain name to develop the blog on which is different than the ecommerce domain (keyword matched) will I loose too much trust and ranking opportunity because of the difference in domains. I know there isn't a golden bullet for this question but i would love to get you your take on it.
Branding | | BenRWoodard0 -
Which domain name should i choose for a air ticket search engine?
Hi, i am deciding to buy a domain name for a air ticket search engine. i want to target australia first and then worldwide in the future. most of the names with my keywords "cheap flights" are already been registered. I have tried many combination but could not find a proper name. One question is does keywords rich domains (not exact) helps a lot? also i was thinking if i can an keyword rich domain i could easily get links with the desired anchor text links. would it be a lot harder to get a domain name e.g. flightscomparision.com while targeting the term "cheap flights" or "cheap fares". Also i was thinking if i get a domain with "A" at the beginning i will be listed on top of directories. below are a list of domains i am able to register. amcheapflights.com aucheapflights.com abroadflights.com flightscomparision.com any other suggestions? thanks ray
Branding | | usaccess6080