Better Business Bureau
-
Two questions about BBB.
1. The PA for some company listings is 0 and the PA for others is much higher. Is this because some companies have a link back to their listing and others do not?
2.I checked a random sample of companies with links from BBB to their company site, but the links are not listed in the OSE. Why is that?
Best,
Christopher -
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
- i use http://www.majesticseo.com for checking backlinks. It shows everything and is far superior than ose in my opinion.
-
I think a BBB link should be a great link for SEO purposes if you can afford it whether or not it is showing up in OSE. Since the price is prohibitive for smaller businesses, it is a good signal that you are a quality site (spam sites rarely have a link from the BBB).
The other benefit is that visitors are more likely to trust your site if you have a BBB badge since it is a trusted brand that has approved your business. This can lead to higher conversion rates because people are more likely to buy from sites that they trust.
-
Thanks for the quick response. Is SEO one of the reasons your companies are BBB members? What are the PA for your BBB listings?
Best,
Christopher -
I would assume it's a combination of what you mentioned, how long that listing page has existed, and how well it's linked to internally.
I am surprised what OSE doesn't pick up sometimes, but it's still the best thing out there for competitor analysis. I'm sure it will continue to improve and it may very well pick up those links in the future.
Out of the 4 sites I help that have BBB listings not a one shows in OSE. And the listings have existed for years. Google Webmaster Tools shows them though, so assume they're not going unnoticed by Google.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about reciprocal link building. I'm not an SEO professional, just a local service business owner.
I did a link page on my website 13 years ago and never took it down. Should we scratch that page all together? Is it ok with Google to do a page on Recommended local service providers. Maybe I can keep some of those reciprocal links if that's the case...
Link Building | | FVLMS0 -
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
What backlink is better?
Hi Guys I recently helped out a friend with some marketing advice and to do me a favour back he said that he'll put a link on his site back to my website. Just some background on the site, it is very high quality with DA of 71 with each blog post/inner page having roughly PA of 45, it's been online for 15 years and has nearly 4,000 indexed pages and 10,000 links. Anyway my question is would it be better to get a sitewide link in a sidebar that is displayed on every page of his website or would it be better to write a blog post on the site that links back to mine? Thanks
Link Building | | jackalancurtis1 -
Business.com still relevant(after all the recent updates)
Just curious if paying for a business.com link is still relevant at all. I cancelled my yahoo paid directory listing after researching on here. Can put the $300 to better use elsewhere. Just curious if business.com is now not the best use of money either. Thanks! Aaron
Link Building | | astahl110 -
Why is Business.com a valuable link when they are all nofollow?
Earlier today, I received a $50 off coupon for a Business.com listing. Back when I was really learning about directories, lots of people recommended getting one of these listings because editors actually review it to make sure the website linked is of good quality. Even the SEOmoz Directory Guide regards it as a good link. Now, it seems like every outbound link from Business.com has a 'nofollow' tag right when they link to the target website. Furthermore, the actual business listing doesn't even link to the website! Let me take, for example, web design companies: http://www.business.com/internet/web-design/ This directory has tons of 'nofollow' links. On top of that, if you take any of the companies listed and do a search for their business page, the business page doesn't even have a link to their website! That doesn't exactly seem like it's worth $300 a year... Any chance there is something I'm missing here? I'm not fully understanding this, it seems.
Link Building | | CHEATERS0 -
Two link building proposals, which one is better?
Hi there, Our site has a DA of 73, MozRank 5.40, MozTrust 5.88, and over 45,000 external links. We haven't done any offsite SEO before, we got to where we are today organically. We're thinking about hiring a link building firm to help increase our rankings and we've received two proposals. Firm A offered to build us 30 links from DA 50+ sites over 3 months. The anchor text will most likely just be our domain name. Firm B offered to build us 90 links from PR2+ sites over 3 months. They have control over the anchor text. Given our site's profile, which proposal makes more sense for us? Would either of these initiatives move the needle for us? Thanks.
Link Building | | anonp1 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
Which is better for linkbuilding - Internal or external blog?
Well, here's one for the linkbuilding experts. I'm having a discussion with a client regarding a linkbuilding campaign utilizing a blog. Which is better: A. Setting up a blog on a subdomain (blog.website.com) and anchortextlinking to main domain (website.com/page)? or B. Setting up a blog on an external domain (external-blog.com) and anchortextlinking to client domain (website.com/page)? I've had success earlier with a blog on a subdomain (solution A), but everyone in the internets-sphere says external links is better.... Well, which is it?
Link Building | | Bolius0