Is there harm in publishing too much content, at once?
-
We are working on catching up with some competition, who has done a much better job over the last few years with content creation. We normally publish 1 article a day but are looking at scaling that up to 3 to 4 articles a day so we can get our content out there to compete with the other websites, in keyword space we currently aren't in. Is there a negative impact on publishing too much content at once?
Is there a negative impact on publishing too much content at once?
Besides the probable inability to market all of it, I don't see any issues since we will be getting our articles indexed and out there for Google to start building value on them. However, some team members are apprehensive about doing too much at once.
What are your thoughts Moz Community?
-
No there is no harm, just keep in mind that content creation is only 50% of what matters, make sure each piece of content is properly promoted through social media, blog aggregators, publishing websites, etc. When publishing a lot of content at once, it can be easy for some pieces of content to not be properly promoted.
-
I would look first at how my existing content is competing. Is it delivering traffic, making conversions, whatever your goals for the content might be. Then, based upon that, I would decide of 4x that amount is the right decision or going for higher quality might produce better results.
-
Hi Jonathan,
There's no issue in publishing content as it's ready.
Check our Rand's WBF from last week where he says the publishing frequency doesn't exist.
If it's good content covering new topics for your site, you can only see good results.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to publish a list of players in my industry, including competitors?
I am working with an e-commerce site that does mostly B2B sales in a very commoditized industrial product segment in which very few manufacturers sell direct. It's all done through distributors and resellers, like our site. We don't often win on price, but we do win enough SERP battles to get the visitors and provide great customer service, so we have gained a following and we do compete well for some very large orders. We list several thousand products and in a given month, visitors regularly hit over 1,000 different landing pages. While we make most money from relatively few items, most items are sold only once a year, maybe twice. It's a very longtail business, and therefore tough to do a great job optimizing all pages down the tail. So, one thing I'm doing is building out a set of resource pages with common questions, terminology and other useful bits so the site gains more traffic and authority, in the hope of boosting product pages. e.g., an in-depth category definition in the glossary could link to all the items in a category. In addition to adding content that augments product pages, I'd like to create basically a map of the whole industry, including brand name manufacturers, white label manufacturers, distributors, etc. If it's going to be a truly comprehensive list, it should include my competitors. Given that I have never found such a list, it feels like this could be a good page and earn some links. Since it's unlikely much traffic will even find that page, compared to product pages, are there potential pitfalls I should be aware of? I get the feeling if I create a page that others bookmark and visit when hunting for products in our market, we win, even if most visitors to that page won't buy from us. I've been in this industry for four years now, and it's amazing how hard it is to find some companies. Only a handful even think about SEO, since they sell through other channels. Should I link to all my competitors (which is only about a dozen) among hundreds of other industry links?
Content Development | | Mike_Sobol0 -
Content marketing ideas from the Moz community?
I want to borrow you ideas/experience. I have a page that is ranking #7 in New Zealand. It's the most profitable course I sell. I want to support it with related articles/posts to potentially help it rank better. **I'd love some ideas. ** Page: http://www.bringyourownlaptop.co.nz/web-design-courses.html
Content Development | | danlovesadobe
Keyword: Web Design Courses.0 -
How to solve copyright content ?
My website fill of copy paste content , how can i solve this problem?
Content Development | | engmtamous0 -
What is your strategy in looking for content to write relative to your niche?
looking to keep adding to our blog in a big way. Things I use are questions we get a lot, we add them to blog and answer them - works quite nicely. Look at other blogs although in our industry its not really there, etc. What are some of your strategies for looking for content to write about?
Content Development | | PaulDylan1 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Duplicate Content From Huffington Post Blog
A client who writes blog posts for Huffington Post also wants an identical version of the blog posted to his personal site. Do you think there could be a problem of being punished for duplicate content? Would a better SEO practice be to have the client do an on-site blog just linking to the Huffington Post blog and providing information about it?
Content Development | | EmarketedTeam0 -
How Google judge about duplicate content?
With recent Search engines updates one thing is clear we cannot ignore content. Content marketing definitely going to be most important part of our SEO strategy. I have few doubts about content marketing (circulation of content over web) where I want suggestions of community members. There would be different thoughts so I would like to have as many as responses to know what majority thinks: When we are writing guest posts, does article needs to be unique with each and every blog we are writing or we can safely circulate one good piece of content to 10-15 blogs who are interested in our creative. We have written a good blog post for our own domain. Apart from social sharing should it be posted to other related blogs too or it should be unique to our domain only. Social sharing, mentions, like of blog matters in rankings?Seems yes they do but need to know what majority thinks. Finally what is the safe number to circulate your content over web.
Content Development | | EG0CENTRIX0 -
Duplicate Pages Different Content
Will duplicate pages different content hurt rankings/seo E-commerce Site is plugin style with WYSIWYG editor allowing for full customization, all pages are setup with basic default content. Ive created custom pages with content/keywords to begin seo on them I have two pages www.domain.com/sports/hockey and www.domain.com/nhl-tickets The first url is default, with a single H1tag, + Default Meta+Title tags, the second is the content rich page, and structured properly, both of which show up on the site, should I block the first url from displaying at all? The reason I am asking is because ive also setup breadcrumb links, which makes all of these category url's accessible on the site, I cannot edit breadcrumb links, we can either have them there or remove them. Thank you Very Much!!
Content Development | | TP_Marketing0