Is there harm in publishing too much content, at once?
-
We are working on catching up with some competition, who has done a much better job over the last few years with content creation. We normally publish 1 article a day but are looking at scaling that up to 3 to 4 articles a day so we can get our content out there to compete with the other websites, in keyword space we currently aren't in. Is there a negative impact on publishing too much content at once?
Is there a negative impact on publishing too much content at once?
Besides the probable inability to market all of it, I don't see any issues since we will be getting our articles indexed and out there for Google to start building value on them. However, some team members are apprehensive about doing too much at once.
What are your thoughts Moz Community?
-
No there is no harm, just keep in mind that content creation is only 50% of what matters, make sure each piece of content is properly promoted through social media, blog aggregators, publishing websites, etc. When publishing a lot of content at once, it can be easy for some pieces of content to not be properly promoted.
-
I would look first at how my existing content is competing. Is it delivering traffic, making conversions, whatever your goals for the content might be. Then, based upon that, I would decide of 4x that amount is the right decision or going for higher quality might produce better results.
-
Hi Jonathan,
There's no issue in publishing content as it's ready.
Check our Rand's WBF from last week where he says the publishing frequency doesn't exist.
If it's good content covering new topics for your site, you can only see good results.
Cheers,
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
Hi All, I am doing work for a rug company that acts as a third party. They have close to 4,000+ products. Each rug belongs to a collection. The collection has one main description that is the same throughout every rug in the collection. Ex. One Collection has 15 rugs, all with the same description. Should I take the time and change every single description? I think the answer is yes but I wanted another opinion. Thanks
Content Development | | Mike.NW0 -
Does anyone else love SEOMOZ as much as me?
I don't think so, Im just saying.... Love your tools, analytic's and especially your robot. It has improved my site's performance greatly 🙂
Content Development | | cbielich1 -
Using syndicated content / videos
Hi all, We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this. We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer. Will big G stiff us for doing this?
Content Development | | nicc19760 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Where do you find quality content writers?
Sure we all know about oDesk or textbroker but is there a place people can go to hire higher quality writers?
Content Development | | joseph.chambers0 -
Duplicate content across multiple e-commerce sites
Hi, This may have been discussed here before though I couldn't find a definitive answer, but I was wondering what the best practice for having multiple e-commerce sites with some of the same products on both is. If Site A has 200 products, and Site B has 300 products, and 50 overlap, do they absolutely have to have unique product descriptions? The descriptions have already been rewritten to be different from the manufacturer's description, but do they need to be changed again? Or should the 50 products only be listed on one site or the other? Sites like csnstores.com seem to have the same descriptions as the subsidiary sites that they have, but maybe they have different sidebars/footers/etc which make the content considered original?
Content Development | | nks20120 -
Can un-unique content damage my rankings?
Hi there, I run a blog @ http://ablemagazine.co.uk We produce our own editorial content for our print magazine. Which means I have a great bank of uniquely written content. I can usually afford to post 1-2 completely 100% unique articles a day. I've also been copy/pasting 2-3 articles from the BBC or The Guardian a day to keep up activity. Should I continue doing what I'm doing? Should I post exclusively unique articles? Thanks
Content Development | | craven220