Local SEO, hard time ranking a keyword
-
Hello.
Im working with beauty salon client, i do rank them for top services, but there a term that i can't rank for, my page it optimized for this keywords (url,h1,h2)
i have this keyword in Google places, as a category, and in description.
i have build many citations with this term, BUT still cant rank it.
If anyone can help me on that, ill be really appreciated, as i'm still learning this.
Thanks You!
-
Hi David,
If you've got duplicate listing issues going on, then yes, that can definitely affect your rankings. Duplicates in Google+ Local can totally sap your ranking power. In other indexes the main concern with duplicates is that if their data varies in any way, they can decrease Google's trust in the validity and accuracy of your data. So, if you've determined you've got a duplicate problem going on, then that is a very likely contributor to ranking issues.
-
Hi,
Thanks for the great content, I'm utilizing all of these strategies described in article.
The problem that i'm facing with is duplicate listings, not for many local directories, but for a few , so i don't know if thats an issue with my rankings.
Thank You
-
Hi David,
Without actually seeing the website and listing of a client in a situation like this, it's not possible to give targeted advice. So, we must speak generally:
-
Have you done competitive analysis. If not, try: http://www.51blocks.com/online-marketing-tools/free-local-analysis/ That may show you why competitors are outranking your client for this specific term.
-
Mentioning a keyword in the midst of many other keywords on a homepage is typically not going to be enough to get them to rank for it. As you say, you've gotten this client ranked well for their core terms, so I'm assuming this is a secondary, side term. How much content have you developed for the terms and what does the link profile look like?
-
You must always consider penalties in local when you fail to rank for something you think you should. Have you accidentally violated any of Google's policies? See: http://support.google.com/places/bin/answer.py?hl=en&answer=107528
These are a few ideas to start with. Hope this helps!
-
-
Hi David, local business is an hard niche since there are many places added and it's always difficult to exactly know how google ranks those results. However you're already ranking for general terms, this means you made a good job by now.
Try to optimize your website to enhance your local business page too (steps explained in details here).
After having do that I strongly recommend Rand's tactic on how to enhance rankings for one specific place. It seems really simple and logical but many sites misses this process.
I hope those two articles may help you getting to the top!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO benefits of terms used in Alt-tag, image name, page title
On our website, we have products that come in different colours, and we have created a different SKU for each one .e.g. our Acacia Evening Dress comes in 3 different colours (black, blue and red) - Acacia Evening Dress Black (J7048BLK), Acacia Evening Dress Blue (J7048RB), Acacia Evening Dress Red (J7048R). Would it be beneficial for SEO if on the image Alt-tag we used the terms 'Jadore J7048 Red Acacia dress', 'Jadore J7048 Black Acacia dress' and 'Jadore J7048 Blue Acacia dress', because 'Acacia' is the internal name we have given to this dress, not the name provided by the label, Jadore, as more customers would search for terms such as 'black dress' or 'Jadore J7048'? Can we use the same terms in the Alt-tag on the image and the page title? How important is the Alt-tag in searching?
Image & Video Optimization | | CostumeD0 -
Local SEO: Specific pointers on how to improve my campaign
Hello, I changed my address midstream in my campaign, from spelling out "Suite H" to now it's #H. Wow, what a cleanup job. I'm in at least 3 dozen directories I've found, and it looks like there are more. I'm adding myself to all the main directories that yext lists here. I've also used whitespark for a couple of months. My site is here. The term I'm targeting is "Boise Weight Loss. I"m on page 3 and not in the local results. Could you guys give me some pointers on how to get up into the top 3 of the local results? I'm planning on cleaning up and adding directories. I don't know how many I'll need, and of course I am looking for pointers on the other factors (besides citations) as well. Thanks!
Image & Video Optimization | | BobGW0 -
LOCAL SEO: Franchise --> One storefront. Multiple territory. Multiple listings?
An interesting problem came our way, and I'd love your help in solving it. An individual I'm chatting with owns and manages a number of territories of a service-based Franchise business around Eastern Iowa.**His territory covers multiple cities and zips. He services all of those places, but does not have a physical presence in all. There is one company office. But he has local numbers for each territory.**The corporate franchise's website is dynamic. It shows the 'local' number and information based on the visitor's location. Basically, little microsites for each franchise territory.Three years ago he set up individual Google Places pages for each territory, using a PO box address and the local phone numbers. The Google listings are set up not to display an address. The kick is -- those addresses are now expired. Those Google Local listings still exist, and drive considerable traffic in each target city. As you can imagine, this also causes havoc on his other citations. There are scattered (YP, Yahoo, Yelp, etc) listings for each address. Their name in GetListed brings up all five different addresses, each with a number of web properties already claimed.Now that I've offered to help, I need to determine the best way to move forward. Suspend the verified listings with hidden addresses and move to a single listing for the office location? We could add all of the zips in manually, but it would cover a very wide range, and could lose its rank in local SERPs. Even with a well-optimized description. And the local numbers would likely not show up. Keep the listings. Don't touch them at all. The owner is looking to maintain the look and feel of a local business in each of his territories. That is difficult to do with a single listing. Assuming we decide not to touch the active listings (option 2), what will we do for other listings? Do we claim a local Yahoo listing for each location? Just for the corporate office? Would love to hear how others have attacked the multi-territory franchise problem, or would in this case.Thanks!
Image & Video Optimization | | SocialJosh0 -
WordPress image file names SEO question
I’m using a plugin to upload images directly from Adobe Lightroom to WordPress and while the process is very convenient it adds “wpid-“ to the beginning of every image file name, so my “seo-friendly-image-title.jpg” becomes “wpid-seo-friendly-image-title.jpg”. The plugin author claims that it’s a WordPress thing and there isn’t anything he can do about it, yet it doesn’t happen when using the same plugin to upload to the NextGen Gallery Plugin instead of the built in WordPress media manager. I’m not really a fan of NextGen though so I’d rather use the built in WordPress media management. This is obviously an SEO forum not a WordPress troubleshooting forum, but I wanted to give a bit of background. My question is whether that “wpid-” at the beginning of all my image file names is going to cause any sort of SEO issue. If not, I won’t worry about it, but if it does I’ll have to either find another plugin or just go back to exporting from Lightroom to the desktop and then uploading through WordPress. Thanks in advance for any input.
Image & Video Optimization | | StephenWeigel0 -
Google Local Page Not Showing in Search Results
Hi! I am having an issue with our business's Google+/Local/Places/whatever-the-heck-you-call-it-these-days page not showing up in search results. I work for a company called Nexxtep Technology Services. We are located in Valdosta, GA. We have a Google+ page that's filled out nicely and I would love it if it would show up next to the search results when you search "nexxtep technology services" or "nexxtep valdosta" in Google. For some reason, it does not. I have a feeling what might be a source of the issue...we have developed and hosted websites for clients, and we used to put a link to our site in the footer. Now, I know that's not a good thing to do. We don't do that anymore, and I have since removed those links from existing sites. I removed them almost 6 weeks ago now. Should I give Google a little more time to crawl these sites again? Any guidance would be tremendously appreciated. Thank you for your help!
Image & Video Optimization | | nexxtep0 -
Video SEO - Why are my videos not being indexed?
Hello All, I work on a site that has a lot of videos. The trouble is none of them are ranking. Here is an example of a page with a video on. If you click the play button you will see But none of these videos are being indexed, as you can see here. Is it because these videos are just mp4 files, rather than being embedded players (like SEOmoz use for instance)? Would embedding videos through Viddler / Wistia / Youtube etc help? Or is there some other issue at work here? Any help on this would be greatly appreciated. Thanks, Rich
Image & Video Optimization | | JBGlobalSEO0 -
Local citations | Local search
What is the best way to find local resources to gain reviews and citations from to help with strengthening your position in Google Places?
Image & Video Optimization | | echo10 -
How far away does your Google Local Listing Show up - and how to improve.
How does google decide if a listing from one city shows up in another? When I do a search for a lawyer in my city my competition from another town shows up - but I don't show up when I search their town. Only 3 listings show up for both searches - so it's not necessarily a rank thing. Any ideas on improving the distance your listings show up for? Thanks!
Image & Video Optimization | | musillawfirm0
