How would you Improve this Page (to get conversions)?
-
I am looking for some help/advice/tips/suggestions on what you would do to improve this page in terms of getting customers to stay on the site or actually go a level down and place an order...
The page is : http://goo.gl/MIajx
I seem to be getting a decent amount of traffic, but it is not turning into orders... Any help would be greatly appreciated.
-
The colors are not really helping your site look professional and trustworthy.
Try to make the important parts of your website stand out more and make sure to direct your visitors to the important elements of the pages. I get more drawn to the left part of the website where you have the logo/slideshow then that i get drawn to clicking on your products. This is a definite conversion killer.
Look at a couple of good and authoritative looking webshops. Your products should stand out and the structure of your products should be clean.
The left area with the medals and brands should go to the right and your navigation should be on the left. The navigation should also look better. The grey doesn't really suit well with the rest of your website.
The product page has a table which doesn't make sense to me. But that could be because i am not a native english speaker and i know nothing about stackable storage bins.
Hope you think my advice was helpful. Let me know if you need more advice or help.
-
Check to see if your customers like the videos. Check in Youtube Analytics to see the stats and if people are indeed using your videos, watching them full length etc. If they are, it might make sense to include them somewhere on the page, as a video thumbnail and open a modal window with the video or something like that. You might then also want to look into doing a Video XML sitemap.
Looks great overall.
-
Looks much cleaner already
Shouldn't affect your rankings. If you want to keep the vids on the page, popular maneuver with ecommerce sites is to add content (and/or videos) into a drop down div. i.e. a hidden div that opens up when someone clicks "read more" or the like.
-
Thanks Oleg...
I have removed the videos from the sidebar and moved the text from the top of the page and put it into that sidebar....
Do you think moving that text and/or removing those videos will negatively affect my place in the Search engines?
-
Your color scheme is not doing you any favors. Red is supposed to make certain elements stand out, I feel like this whole page is yelling at me. Try to keep your color scheme to two/three colors + 1 call out color.
Suggest a few top sellers, preferably some that you carry in many sizes. As Kevin mentioned, filters would help people sort out exactly what they need.
The connect with us looks bad and is in a prime location. I'm sure this isn't your CTA for the page so I would move it towards the bottom of the page. Can use this place for the filters.
The "Plastic Storage Bins" sidebar just has the model number as a title and the price. Check your analytics to see how many people actually click on that. My guess is slim to none. Its non-descriptive and not relevant to the page. Instead, highlight 3 "top sellers" for the category they are currently viewing or something.
I would move the text below the products as they should be the main focus of the page.
The right sidebar videos are also out of place.. I highly doubt anyone would press play on one of three random videos that are 150px wide, with no titles.
There are many things you can do to improve this page.. main thing is that it is very busy and gives little direction to the visitor. Check out analytics and install something like inspectlet or clicktale to view how visitors interact with the page.
Cheers,Oleg
-
One suggestion is to include filtered/parametric search so the user can find what they want a bit faster.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved How to get rid of the spammy links?
I'm seeing a lot of low-quality links pointing to my website making my spam score high that I didn't even create. I've done the disavow but what else can I do to avoid it altogether?
Link Building | | Mariyamrocks0 -
JPG's listed as the Top Pages in Moz
In Moz, under Links, my Top Pages are all .jpg's. Is this unusual? Should I change the names of those jpg's and redirect the jpgs listed on the Top Pages to the html page it can be found on?
Link Building | | Boweb
Like instead of people linking to this page: https://www.freequilt.com/cat-and-the-fiddle.html it looks like from the Top Pages that people are linking directly to this image: https://www.freequilt.com/images/nursery-rhyme-series/cat-and-the-fiddle/moona.jpg
My thoughts are to rename that image so no one is linking to it, and redirect the image to the html page. Would I be hurting my Google ranking any by doing so?1 -
Get backlinks to Http or Https?
Hello, My website using SSL . My root domain : example.com is permanent 301 redirect to https://example.com via .htaaccess Question : 1 - If i want get backlinks from other websites is backlinks should point my https domain or non https domain. Is there any difference for ranking? 2 - if someone give backlinks to my non https domain Is there any value for https for ranking? 3 - Before i begin use SSL , backlinks in the past which i get for ** Http**, Is there a value for https ? Thank you, Sorry for bad English
Link Building | | livecam0 -
How do I get rid of these nofollow backlinks from 1 comment I made?
I wrote a comment on another blog and now every single time that blog posts an article, it comes up as a nofollow backlink in OpenExplorer. It is really annoying to see when I check for new follow backlinks. I just wrote ONE comment on ONE blog post. How can I stop this? There are at least 10 showing up today! Thanks!
Link Building | | 2bloggers0 -
Why Breadcrumbs don't work on my web page?
I tried 2 types of breadcrumbs plugins. Last - Yoast
Link Building | | NadiaFL
Breadcrumbs. But result is the same - they don't show up in the footer. I
followed direction and made settings - result is the same. Any ideas? Thank you! http://oasisoftheseasallureoftheseas.com/0 -
OSE returns strange domains and pages
Hi guys, I've just started using Seomoz and so far it is awesome! However, there is one thing that I can't figure out. When using Open Site Explorer to analyze inbounds links my competitors got, I've found that one of them has links coming from strange domains like fema.gov. It is unlikely that they have a link coming from such a site, but all these sites have a download as the top linking pages. Probably the top 20 linking root domains are like this. So my question is; is this a bug in OSE, how do I find out if they really have a link coming from this site?
Link Building | | HDPHNS0 -
Should I optimize/link build all my pages at once?
I'm currently starting to optimize about 30 area specific pages for a property maintenance company and was wondering, what's the best way to link build multiple pages at once? Should I link build for all of the 30 the pages at once, or maybe focus on 5 individual pages - get them ranking well, then focus on the next 5 and so on?
Link Building | | guy_andrews0 -
Sitewide VS Editorial page, wich one is worth the most?
Hello fellow SEOMozzers, For a long time I've been wondering what would give the most SEO benefits for a keyword based query between these : 1. A sitewide footer link on SiteA with keyword anchor text to SiteB homepage 2. A sitewide footer link on SiteA with brand name to SiteB homepage 3. A single link on SiteA homepage to SiteB homepage 4. An editorial page on SiteA about SiteB with links to homepage and deep pages Did someone ever did that kind of experiments? Is anyone having better results with one kind of link strategy? Best regards,
Link Building | | G-Force
Guillaume Voyer.1