Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Putting content behind 'view more' buttons

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Putting content behind 'view more' buttons

    On-Page Optimization
    4
    4
    711
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Andy-Halliday
      Andy-Halliday last edited by

      Hi

      I can't find an upto date answer to this so was wondering what people's thoughts are.

      Does putting content behind 'view more' css buttons affect how Google see's and ranks the data.

      The content isn't put behind 'view more' to trick Google. In actual fact if you see the source of the data its all together, but its so that products appear higher up the page.

      Does anyone have insight into this.

      Thanks in advance

      1 Reply Last reply Reply Quote 0
      • sachin-sv
        sachin-sv last edited by

        This technique is famously known as the toggle effect. According to Matt (in recent video- https://www.youtube.com/watch?v=EsW8E4dOtRY), It's pretty common on the web for people who want to be able to say okay click here and then show manufacturer details, show specifications, show reviews. That's a pretty normal indium at this point it's not deceptive, nobody's trying to be a manipulative. It's easy to see that this is text that's intended for users and so as long as you're doing that it should be not an issue. But certainly if you were using you know a tiny little on that users can see in there's like six pages of text area and there is not intended for users and there is keyword stuffing then that is something that Google possibly could consider hidden text. If you just doing it for users than you are in pretty good shape. Here is the ref link- http://searchengineland.com/googles-matt-cutts-on-hidden-text-using-expandable-sections-youll-be-in-good-shape-167753 Hope this will help!

        1 Reply Last reply Reply Quote 0
        • kayintveen_MD
          kayintveen_MD last edited by

          Yes indeed, if its really a usability thing and you really help people with good content, and extra specific content under a read more that perfectly fine. But in deed be aware of the amount. If you reality punt a small line in preview and pages and pages under a read more that wouldn't be advised. but generally no worries!

          1 Reply Last reply Reply Quote 0
          • Linda-Vassily
            Linda-Vassily last edited by

            I had worried about that too, but Matt Cutts says no, within reason. If it is a clear "read more" with a paragraph or two dropping down, that's within normal use. If you have several pages dropping down on a minimalist page, that's probably bad.

            It is an old video (2011) but I haven't heard anything more recently and Google hasn't taken it down...

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • laurentjb

              Should I redirect or add content, to 47 Pages?

              redirect redirects

              We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this? I'm I right in thinking I have 2 options? Either add new content or redirect the page? Thanks in advance 🙂

              On-Page Optimization | | laurentjb
              1
            • AslanBarselinov

              Duplicate content in sidebar

              Hi guys. So I have a few sentences (about 50 words) of duplicate content across all pages of my website (this is a repeatable text in sidebar). Each page of my website contains about 1300 words (unique content) in total, and 50 words of duplicate content in sidebar. Does having a duplicate content of this length in sidebar affect the rankings of my website in any way? Thank you so much for your replies.

              On-Page Optimization | | AslanBarselinov
              1
            • 21centuryweb

              Duplicate 'meta title' issue (AMP & NON-AMP Pages)

              how to fix duplicate meta title issue in amp and non-amp pages? example.com
              example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>

              On-Page Optimization | | 21centuryweb
              0
            • BeckyKey

              Duplicate Content - Bulk analysis tool?

              Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!

              On-Page Optimization | | BeckyKey
              0
            • Dan-Lawrence

              Hiding body copy with a 'read more' drop down option

              Hi I just want to confirm how potentially damaging using java script to hide lots of on page body copy with a 'read more' button is ? As per other moz Q&A threads i was told that best not to use Javascript to do this & instead "if you accomplish this with CSS and collapsible/expandable <DIV> tags it's totally fine" so thats what i advised my clients dev. However i recently noticed a big drop in rankings aprox 1 weeks after dev changing the body copy format (hiding alot of it behind a 'read more' button) so i asked them to confirm how they did implement it and they said: "done in javascript but on page load the text is defaulting to show" (which is contrary to my instructions) So how likely is it that this is causing problems ? since coincides with ranking drop OR if text is defaulting to show it should be ok/not cause probs ? And should i request that they redo as originally instructed (css & collapsible divs) asap ? All Best Dan

              On-Page Optimization | | Dan-Lawrence
              0
            • stephenfishman

              Do quotation marks in content effect SERPs?

              Some of my art object products have words and phrases  engraved on them. The words  relate to the images on the product. In the product descriptions, I have been putting quotes around the entire list. Would I get better long tail results if I didn't use the quotation marks?   In other words, do the quotes make everything between them an exact match phrase? For example:
              Current product description: 
              The worlds around the edge of the lazy susan read, "Explore nature. Dream big. Take time to smell the flowers. Enjoy the changing seasons. Seize the day. Relish the night. Live life to the fullest." Thank you for helping with this, all comments on how to present this kind of content are welcomed- Stephen kSOjt5a

              On-Page Optimization | | stephenfishman
              0
            • mattdinbrooklyn

              Duplicate Content on Event Pages

              My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?

              On-Page Optimization | | mattdinbrooklyn
              0
            • wlw2009

              Page content length...does it matter?

              As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?

              On-Page Optimization | | wlw2009
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.