Differences in site search revenue in GA

[ShockoeCommerce]

I just put in a piece of software to replace a really bad built in site search engine on my 3dcart website. Now I am trying to measure the change, but I am having some issues. When I check the ecom data in the conversions section of GA with the built in segment Performed Site Search, I get promising results. Approximately 5% revenue increase over LY. But if we jump to behavior, site search, usage, and then check the visits with site search, I get a decrease by 4%. And the actual revenue is off, by like double (150k compared to 80k)

Anyone have any idea why I am getting these results? The site search function is set up. Tracking is enabled, query parameter is keyword and search url is /search.asp?keyword=

[TrentonGreener]

Hey Alex,

This is an interesting question, and one that I think we'll likely need to go back and forth on a few times before coming to an explicit solution to your problem. That said, here we go.

Performed Site Search Segment vs Content Level Tracking
An important differentiation here is that the Performed Site Search (PSS) Segment is defined as a user level tracking function, while the content level search is at the session level. This means that instead of looking at just the session level, all sessions of a single user are rolled up into a larger group & then the PSS segment is looking for & extracting the user level data for all users that have has a site search and displaying that data.
An example of this is: a user could perform a site search, leave the site, come back later & not do a site search & complete a purchase. In the PSS segment data, the purchase would be counted, whereas in the content level report, this revenue would not be attributed to a session with a site search.
This could be the reason that you're seeing different results on the two different reports.

Let me know if this solves your issue, if not we can try another solution.

Trenton