What is the best structured data for my website
-
We have 10:branches for our agency where we are looking to attract local businesses to use our marketing services,
should each landing page have structured data for ‘local business’? Any advice would be helpful
-
Structured data is a standardized format of code that is added to a web page. It communicates specific information about a page to Google. This makes it easier for search engines to crawl and index your content faster. In other words, it provides the context search engines need to properly categorize your site and recommend it more accurately for relevant search queries.
Google is using this data to make their search engine more accurate by creating a knowledge graph. This graph is an interconnected map of entities that follows the relationship between different terms, facts, data, dates, and more. This allows Google to go from keyword matching to a context-rich search engine, capable of differentiating the Taj Mahal monument from the Taj Mahal casino in Atlantic City.
What it means for SEOs is that Google has given you a way to introduce your client’s brands and companies into their knowledge graph, making them real objects Google knows about and can recommend to users. Check out our guide on how to implement structured data on your site, including the recommended structured data format for SEO here: https://prerender.io/structured-data-for-seo/.
-
Structured data is very important for better ranking on search engine. You can visit this site to analyze more about this.
-
Yes You Can Add Data Structure On The Different Pages Of Your Site You May Vist My Site To Check Data Structure
-
Yes, i'm agree with Martijn Scheijbeler. He is saying absolutely right. I'm using structured data on homepage in my Best Office Chairs site. And it is good for site health. You should try to use structured data on homepage.
-
Not necessarily, what you can do is point the rest of the pages to the LocalBusiness structured data that is just on your homepage for example. That way it saves you from loading additional markup on every other page. Other Structured Data markup that I would always look into is BreadCrumbList, Organization, Website, WebPage, ItemList as most sites qualify easily for those.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Schema Markup Validator vs. Rich Results Test
I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
Intermediate & Advanced SEO | | Collegis_Education
What is the difference between these two tests? Should I trust one over the other?1 -
Is there a way to get a list of urls on the website?
For example, www.laskeimages.com Outside of Google Search Console, is there another way?
Local SEO | | SeobyKP0 -
We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations
I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/ What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned? Thanks!
Local SEO | | Unbranded_Lee1 -
If I kill off the franchisee websites and create a corp SEO monster...will my Company's SEO suffer? Pros and Cons?
Our 25 franchisees sell one product of our 7 within the Corporate porfolio. We getting ready to release a brand new corp website employing all the best possible SEO practices. Since the franchisee's barely maintain their 3-page website...we are thinking of killing them off. We will create some market pages on the Corp side and continue to use HubSpot to pass along leads to the individual franchisees. Corporate has robust Content Marketing strategy in place. Any suggestions? Cases studies?
Local SEO | | Joseph.Lusso0 -
How can you add custom Structured Data to a website hosted on Squarespace?
I have a client with a simple one page landing website hosted on Squarespace. Is there any method to easily apply structured data to this format?
Local SEO | | RosemaryB0