Matt Cutts on Article Marketing
-
I've been waiting for Matt Cutts to talk about this for a long time... finally a YouTube video!
"Should you syndicate your articles out to sites such as ezinearticles.com as a way to build links?"
He discussed this from an SEO perspective and does not recommend it. I thought that he was way too polite about it... but if you are a guy like him it isn't good to talk trash about the specifics.
One topic that he didn't address was how article marketing can impact your competitive position. It feeds existing competitors and creates new competitors. You write twenty articles and they are each published by twenty sites, now there are 400 pages with your keywords out there competing against you. Not smart, IMO.
Here's the link to the video...
-
True. And it IS fun watching the 90% out there with their fishing gear, their custom fishing trawlers, all set to catch fish, then throwing nets into the water where the holes in those nets are bigger than almost all the fish in the ocean
-
Of course there are those that would argue against such thinking. ..... The rest of us will continue to drive quality and relevance.
Most will argue is my experience, Alan.... but I think that SEO is like fishing... 10% of the fishermen catch 90% of the fish.
-
The only value article marketing ever really had from a long-term perspective was to boost article marketing sites. They're the only ones who could ever possibly win. Except even Panda has slapped most of them now as well.
It's a quality win all around.
Of course there are those that would argue against such thinking. Which is fine by me. Let them continue living in the illusion. The rest of us will continue to drive quality and relevance.
-
Duplicate Anchor Tag Issue and Content detected in Article Marketing, Great words of Matt Cutts ..
-
Nothing unexpected there...
-
Ooooh...good find. I'll likely be sharing this a lot!
I really think the key to good linkbuilding is to know that if you created the link yourself then it's likely not worth much.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
Content Marketing and Link Building Strategy in Industrial B2B
We struggle link building because engineering sector has few blogs and is much more traditional than many industries. I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it. Search LinkedIn for "content marketing" or similar Refine by Industry etc Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector Then..... For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure. How can I parlay this into getting a link back as well? What else can I do to make it more effective? Cheers Denis
Link Building | | Zippy-Bungle1 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Reposting my articles on other blogs - good or bad?
Hi there! Our blog is full of really good articles on consumer finance topics. Recently we established contact with some local media and even government agencies who said they will be happy to repost our articles on their sites. Question: is it ok to repost our articles as they are and link back to us, or shall we rewrite them to make them 100% original? The media doesn't insist on original content, but I'd like to get SEO benefit from it (the sites are really good). If original content gives us more SEO value, we're happy to do it Please advise. P.S. Using rel=canonicals is not an option (it's government websites and some old school media - they are very not tech savvy).
Link Building | | imoney0 -
Ecommerce - Discussion of Article Topics
Hello, My client is in a boring niche, not a lot of people linking anywhere. He needs good traffic within 3 and a half months. After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that are useful to the customer we can promote The client is writing the information out himself and then a professional writer is going to put the final article together. We'll keep working it until it's a best-of-the-web The most useful article we have come up with is all the details about "How to select a product" There's definitely enough information for an article there. But we need to be able to promote one of the articles, and the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers. Your thoughts?
Link Building | | BobGW0 -
News articles
Please take a look at this site in OSE: www.ehealthinsurance.com. If you sort by highest ranking domain with do-follow and outside pages only you can see that they have a lot of news sites, like cnn and msn money, with high domain authority to write a bunch of barely useful articles with many links in them. I was interested to see if anyone know how to get these sites to link to you as a resource? I cant seem to find a contact person nor can I find a way to submit the articles yourself. any help is appreciated thanks.
Link Building | | shiftins0 -
Should I post an article to the same article site each month or should I vary the sites I post them to?
Hi Community,
Link Building | | acs111
Im planning on creating an article each month centred around 1 keyword.
Is it best to post this to the same site. eg http://ezinearticles.com/ every month or should I try to post it to a mixture of different sites? I'm trying to rank a site higher for their chosen keyword by gaining links from anchor text within each article I create.0 -
Article Marketing - manual vs automated or both
Hi Mozzers, Are services such as Article Samurai or Content Crooner worth the time/effort/money? On one hand, I cannot see them generating high quality links. But , they may be able to help on the quantity side of the link building equation. Does anyone have any thoughts or experience with automated article submission? Thanks, Peter
Link Building | | hawkvt10