One client, one b2b site and one b2c site - linking relationship
-
I have a client that has 2 websites in a particular industry. The first website concentrates on advertising services and products to other organisations/companies but does not sell anything online. The second website is an ecommerce site with many products from the same industry and is more a b2c operation.
Would it be considered ok to add maybe 5 footer links from one to the other and vice versa?
considering that they are footer links and will ultimately increase total links pointing to both site exponentially.
Both sites are hosted in the same location.
-
Search engines understand footer links and therefore the total value of a footer link is greatly diminished. Per a Bing rep, if a footer link exists and is relevant then the value is 1 link from that site, not 10,000. So I don't believe you will get as big of a bump as you might believe.
However, I do believe that cross linking your domains is not a bad practice. We host our blog on a separate site and link back and forth. It only seems to help us and not hurt us.
But you do run a risk of looking manipulative and therefore being penalized. I would suggest testing one link in the footer. See if it gives you a bump or gets penalized. If you get a bump, keep it. If you get dinged. Get rid of it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz bot not discovering important links (high DA sites link)
Moz bot is unable to crawl and discover my links on the high authority websites like microsoft, linkedin, pinterest, etc. Where is the problem?
Link Building | | TechG0 -
Back links from sites like Wix & Wordpress.
Sorry for the newb question. If you get a back-link from a blogger on wordpress will you get any of the 'link juice' from the platform. i.e) from the Wordpress site. I'm talking about bloggers whose URL's would be like...www.wordpress.com/bloggersitename I imagine not, but it would be good to know for sure. Isaac.
Link Building | | isaac6630 -
Spammy Links in MOZ but when I go to the external link I can't find a link to us
I was going to try to contact webmasters to see if they would remove some of our spammy links. I see alot of them in MOZ but when you go to the site our anchor text is not there. Is this good? How often does MOZ refresh external links. Please see: http://www.opensiteexplorer.org/anchors?site=www.totalvac.com None of the links for the anchor text <a class="clickable title link-pivot" title="See top linking pages that use this anchor text." data-text="vacuum cleaner parts vacuum parts vacuum bags vacuum cleaner bags" data-id="46391436859">vacuum cleaner parts vacuum part...</a> in MOZ exist? We got hit extremely hard by Penguin in May
Link Building | | totalvac0 -
Link on Every Wordpress Portion of My Site?
I have a website that is pretty popular with good SEO rankings. Part of the site is ran with Wordpress (homepage, articles and static content pages), another part is the forums using vBulletin (probably 75-80% of the pages on the site) and I also have a directory using another software. I have a new website and was going to add a link to it on my older site on the sidebar of Wordpress across all the Wordpress pages. Should I stay away from that or just put it on the homepage? The text is basically "Come check out the new {keyword} site at {SiteTitle}, by the founders of {OldSiteTitle}. I would have the keyword and sitetitle linked over to the new site. Would I be hurting either site by doing this or should it be looked at as a natural link as I do own both of the sites and want to let people know about the new site.
Link Building | | USACarry0 -
How to save links from an old website when building a new website even if the site map changes?
I have a client that needs a new website with better navigation, etc. The site has been up for a number of years and has backlinks that I would like to keep when building the new site in WordPress.
Link Building | | Doug_Hay0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
No-Follow links on clients blog?
I have a client who has a blog with a side bar on each page, in the sidebar there are various links to the site, as well as links to some of his partner sites. I was looking at the recently updated open site explorer, and noticing that their domain authority is way down, a good amount below their competitors as well. The total links compared to the linking root domains is ~3000 to 200. So my question is 1. How can I gain on the domain authority front? (more diverse links?) And if so, 2. Should I no-follow the links on their blog so they don't have hundreds of pages with the same links (most internal) on there site Thanks,
Link Building | | USHoleInOne
Nick0