Does content have a shelf life for link building efforts?
-
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz?
I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
-
what causes it? There are new web sites popping up all the time. And existing sites are already out there with new content on those all the time as well.
While some content, specifically that classified as "evergreen" deserves to be found, the task of determining what older content deserves to remain high as compared to other content is extremely difficult - far from perfect.
-
What do you think causes the "freshness factor." Someone asked and I wasn't sure how best to explain it. Thanks!
-
You can attempt to recycle content to try and squeeze more links out of it. For example if you have quiz you could update it with new questions or if say you have written an e-mail cheat sheet you could update it every year to reflect changing techniques and technologies.
You could also look to promote old content in response to new events. An example would be a company who have written an article on steps you can take to prevent your phone being hacked. At present the UK news is dominated by a phone hacking scandal by one of the newspapers, there couldn't be a better time for the companies article to build some links if they can promote it properly.
-
it's the freshness factor. Unless we find way to promote such content on a longer-term scale, it's going to be diminishing returns. It's one of the reasons Google wants fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any recommended affordable content writer or services?
Any recommended affordable high quality content writer for Ayurveda health products website?
Content Development | | JordanBrown0 -
If you were guest blogging would you prefer a link or revenue share
I am looking at ideas at the moment, we have been getting a large number of guest bloggers wanting to write for our site but i have to say we are turning down around 90% of the articles as they are low quality. So i am just wondering, to attract high quality articles, should we carry on offering a link in the articles or offer them revenue share by asking for their google adsense code and putting it somewhere on the page. If we did offer this, how would we impliment this, we work on a joomla website and have read about rev share but not sure how we do this correctly. Would like to know people's thoughts on this
Content Development | | ClaireH-1848861 -
Page Content?
So I have review pages for websites on my site, each website has a review around 400-500 words. Recently I had my writers write 2 additional articles on each site but about something they have there. My thinking was interlinking them allowing them to rank individually etc. However now after looking around etc.. I see that content that is upwards of 1000 words or more might be more powerful and the way this is all written etc.. I could easily put it all on one page.... So my question is do I go with 3 pages or 1 page. I can see strength in both
Content Development | | dueces0 -
Promoting blog content
I've created a pinterest board, which kind of serves as a blog also as it tells people how they can save money on their heating bills this winter. Does anyone have any suggestions on how to promote it as a backlinking opportunity? Would it be good to also feature the content on our website? Guest blogging? Any suggestions would be welcomed. Thank you.
Content Development | | AAttias0 -
Should we syndicate content?
Hello Mozzers! Our company (FindMyAccident) is an accident news site. The goal is to roll our reporting out to all 50 states; currently, we operate full-time in 7 states. To date, the largest expenditure is our writing staff. We hire professional
Content Development | | Wayne76
journalists who work with police departments and other sources to develop written
content and video for our site. Our visitors also contribute stories and/or
tips that add to the content on our domain. In short, our content is original. A site that often appears alongside us in the SERPs in the markets where we work full-time is accidentin.com. They are a site that only syndicates accident news and offers little original content. (They also allow users to submit their own accident stories, and the entries index quickly and are sometimes viewed by hundreds of people in the same day. What's perplexing is that these entires are isolated incidents that have little to no media value, yet they do extremely well.) The link profile is virtually non-existent. There are approximately 6 linking domains. I don't rest my bets with Quantcast figures, but accidentin does use their pixel sourcing and the figures indicate that they are receiving up to 80k visitors a day in some instances. Not too shabby for the Flying Dutchman of accident news sites. 🙂 I understand that it's common to see news sites syndicate from the AP, etc., and traffic accident news is not going to have a lot of competition (in most instances), but the real shocker is that accidentin will sometimes appear as the first or second result above the original sources. What the...!? The question: does anyone have a guess as to what is making it perform so well? While looking at their model, I'm wondering if we're not silly to syndicate news in the states where we don't have actual staff? It would seem we could attract more traffic by setting up syndication in our vacant states. Should the Panda updates have any effect on their site? Thanks, gang.... Wayne0 -
How do you build authority for your website ? (after Penguin update)
Hi, I was just watching one of the whiteboard Friday videos about the Penguin http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday In the video he mentions building authority into your website, My question is how do you build authority ? Is it all about content? Adding quality content to your site on a regular basis or is there anything else we can do to build authority? Regards Jay
Content Development | | Jay_Mistry0 -
Duplicate content across multiple e-commerce sites
Hi, This may have been discussed here before though I couldn't find a definitive answer, but I was wondering what the best practice for having multiple e-commerce sites with some of the same products on both is. If Site A has 200 products, and Site B has 300 products, and 50 overlap, do they absolutely have to have unique product descriptions? The descriptions have already been rewritten to be different from the manufacturer's description, but do they need to be changed again? Or should the 50 products only be listed on one site or the other? Sites like csnstores.com seem to have the same descriptions as the subsidiary sites that they have, but maybe they have different sidebars/footers/etc which make the content considered original?
Content Development | | nks20120 -
Forum Site: Content Value Post Panda
I run a forum website built on Wordpress. We're about two years old. The theme of the site is a directory of attorneys, with each directory listing having its own blog account on our site. Through this platform, we receive 75-80 blog posts now every month of varying quality from our users. QUESTION: A good number of the blogs published on our site are also published on the attorney's law firm site as well (they're syndicating on our site). Will this hurt our site in light of Panda? A lot of the syndicated content is very well written and insightful. By contrast, Will non-syndicated but average to below average posts hurt our site? The authors almost always link back to their firm site. Would love some feedback on whether we should be happy about the syndicated content or whether we should potentially ban it?
Content Development | | JSOC0