Title tag for category page
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I’d love some clarification on what would be the best title tag for a shopping category page. The category page is “prams” , the brand is Baby Huddle and the top keywords in order of importance are pushchairs, strollers and buggies.
Here are the options I suggest:
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Buy Prams | Pushchairs, Strollers, Buggies | Baby Huddle
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Buy the best prams, pushchairs, strollers and buggies on Baby Huddle
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Buy prams with free delivery and great prices on Baby Huddle
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Yes, that's making sense now.
Just don't forget the hyphen
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Hi Dan, That's exactly correct. The category pram has essentially sub categories for pushchairs and strollers which also happen to be the top keywords for Pram thus why I was thinking a title tag for the pram category as Prams | Pushchairs, Strollers | Baby Huddle. What do you think?
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Hi
It depends. Are you going to have an individual page just for "pushchairs" "strollers" etc? If NO, then use keywords first. If YES, and these are going to be lower level pages, then put "Category" first on the category page, and put each keyword first on the corresponding sub-page.
You can see that some of this gets into how the site all fits together, so thinking about it a little more holistically is important. What the flow of page to page is like for the user, and what makes sense from an architecture standpoint.
-Dan
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Thanks Aran, the reason I have the word "buy" is because I have other types of category pages which deal with "Prams" which aren't shopping related. The reason also why I put brand at the end instead of the front is because "Baby Huddle" isn't a recognizable brand and from what I understand you always put your top keyword at the front.
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Thanks Malachi, however this is for a category page that contains unique content and a list of prams. Thus why I thought: Category - Keywords - Company
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Thanks Dan, that's an interesting idea. However why not put the category first so that matches with the H1? So by using your example I'd have:
Prams - Pushchairs, Strollers & Buggies | Baby Huddle.
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I agree with this.. put PRODUCT first followed by CATEGORY, and COMPANY last. you want to focus on what the customer cares about... usually the product.
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I like:
Pushchairs, Strollers & Buggies - Prams | Baby Huddle
I know it seems insignifigant, but I like it with that EXACT formatting (the hypen etc). Remember, you want this to be user friendly in the SERPs and on the page itself. And not just SEO friendly. So the format is:
keyword, keyword - category | Brand
Also, you then might want to make your url and H1 match the keyword portion of the title tag, for good overall on page optimization.
-Dan
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Personally, I'd drop the word 'Buy' and have the following
Baby Huddle | Prams | Pushchairs, Strollers, Buggies
I assume this is a brand sub category of the Prams category, thus I'd have the brand first.
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