Give your opinion about our keyword strategy
-
This is our idea on how to create pages. Please give us your opinion on this way of targeting keywords.
Meta Title
Tickets [destination] | Tickets.nl | Flights [destination]
Meta description
Book your ticket to [destination] online and find the cheapest tickets in just a few clicks…
H1: Tickets [destination]
H2: Cheap ticket to [destination] – city of …
Image Tekst with focus on tickets + destination and ticket + destination
City guides general information, More information city guide
introduction Short snippets of content.More information city guide
Short snippets of content.Additional tekst on flights + destination.
-
Hi Vliegtickets.nl,
For targeting keywords, this is a good start. Putting your keywords near the beginning of your meta titles and descriptions is proper format and will help your click-through rate.
However, as stated previously, make sure not to use the same word repeatedly throughout the tags. By using more varied text while focusing on variations of your keywords, you can optimize your keyword use and not have your text read like spam. Also, make sure not to waste characters on smaller, unnecessary words; instead, create short phrases emphasizing your keywords. As well, make sure your keywords are used within the first 100 words of visible text on your site. This will help your keyword ranking even more than emphasizing the keywords in the meta description.
If you are inquiring about overall page building, then also be sure your site design is static, organized and has lots of relevant information pertaining to your keywords on the main page. A clear call-to-action and contact form in the upper right hand corner is also an essential component.
-
Don't forget brand!
-
Maybe it is just me, but I tend to follow a basic method, but branch much wider than the template approach you have provided above. The major issue I see with an approach like you have provided above is that it doesn't leave room for the long tail of search. Granted to be fair what your talking about from a meta tag prospective is merely following best practices, I do try to be consistent between my tags and my content. So back to my point about the long tail. The long tail approach might lead way to character issues if you stick with a template approach. I would create a huge spreadsheet, get a large group of people and keep on keeping on, but be different and don't try to use excel to concatenate to get it all done.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
This is more page structure than keyword usage. Are you telling me with this example that you plan to use your keyword 4-8 times within the page copy? Is the targeted keyword Ticket as it is bolded? Or the destination also? Or the keyword phrase of ticket + destination?
Does your image have the keyword in the alt tag?
To grade your page use the On-Page Report Card
I hope this answered your question
-
The meta description doesnt affect ranking. It does affect click through - use it to get your visitor's attention and interest.
Aside from that, watch out for using the same word or words too many times. Not only will search engines view that as spammy, people won't like it either.
-
I think it will be better to start your meta description with Ticket booking to destination .... try not to use to much short words like: and, or, to , and do not use to much ticket words in content otherwise google will interpret your content as keyword spamming
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best strategy for Researching for FAQ
Hi, I work for an eCommerce. I want to create a FAQ section on category pages with the question relative to that particular category. For Example -https://www.lockthedeal.com/catalog/energy/battery/four-wheeler?subcategory=Cars This is a sample URL for which I want to create a FAQ section.
On-Page Optimization | | RaviM
What would be the best way to do research for FAQs?0 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Incorporating a difficult keyword in Headline
Hi ! I need to incorporate a password in a H1 Headline that is "Photography Freiburg" As "The best Photography Freiburg" would sound strange and would be grammatically incorrect I would write "The best Photography in Freiburg". Is this much worse concerning SEO? Or will Google still put a high correlation to the Searchterm "Photography Freiburg" ? Thanks!
On-Page Optimization | | RWW0 -
Breadcrumbs keyword repeats
Hi I have a client project who's developers platform is populating the category part of the breadcrumbs with the header tag. Since these include the pages primary target keywords/phrase they are being repeated in the breadcrumbs increasing the keyword/phrase count on the page as well as repeating/duplicating the sentence. Can this cause problems ? or not because Google knows its not part of the page content/body copy (because its a breadcrumb) ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Catergory keyword word in every post title
Will i get slapped by Google if i use the following post titles in my wordpress blog Category keyword : name of post
On-Page Optimization | | umkhy0 -
Avoid Keyword Self-Cannibalization
<dl> <dt>Cannibalizing link</dt> <dd>Several links...
On-Page Optimization | | 678648631264
</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> <dd>How do I fix this?
</dd> </dl>0 -
My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy
On-Page Optimization | | sophycolbert0 -
Whats the best way to rank high for several different keywords?
I Have a print website www.print.dor2dor.com and we print 100's of products. I was wandering what is the best way to rank high for severall keywords as we dont want to just rank high for printing because when people are searching they normally type in the product they are looking for with printing at the end of it.
On-Page Optimization | | WillFrank0