Give your opinion about our keyword strategy
-
This is our idea on how to create pages. Please give us your opinion on this way of targeting keywords.
Meta Title
Tickets [destination] | Tickets.nl | Flights [destination]
Meta description
Book your ticket to [destination] online and find the cheapest tickets in just a few clicks…
H1: Tickets [destination]
H2: Cheap ticket to [destination] – city of …
Image Tekst with focus on tickets + destination and ticket + destination
City guides general information, More information city guide
introduction Short snippets of content.More information city guide
Short snippets of content.Additional tekst on flights + destination.
-
Hi Vliegtickets.nl,
For targeting keywords, this is a good start. Putting your keywords near the beginning of your meta titles and descriptions is proper format and will help your click-through rate.
However, as stated previously, make sure not to use the same word repeatedly throughout the tags. By using more varied text while focusing on variations of your keywords, you can optimize your keyword use and not have your text read like spam. Also, make sure not to waste characters on smaller, unnecessary words; instead, create short phrases emphasizing your keywords. As well, make sure your keywords are used within the first 100 words of visible text on your site. This will help your keyword ranking even more than emphasizing the keywords in the meta description.
If you are inquiring about overall page building, then also be sure your site design is static, organized and has lots of relevant information pertaining to your keywords on the main page. A clear call-to-action and contact form in the upper right hand corner is also an essential component.
-
Don't forget brand!
-
Maybe it is just me, but I tend to follow a basic method, but branch much wider than the template approach you have provided above. The major issue I see with an approach like you have provided above is that it doesn't leave room for the long tail of search. Granted to be fair what your talking about from a meta tag prospective is merely following best practices, I do try to be consistent between my tags and my content. So back to my point about the long tail. The long tail approach might lead way to character issues if you stick with a template approach. I would create a huge spreadsheet, get a large group of people and keep on keeping on, but be different and don't try to use excel to concatenate to get it all done.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
This is more page structure than keyword usage. Are you telling me with this example that you plan to use your keyword 4-8 times within the page copy? Is the targeted keyword Ticket as it is bolded? Or the destination also? Or the keyword phrase of ticket + destination?
Does your image have the keyword in the alt tag?
To grade your page use the On-Page Report Card
I hope this answered your question
-
The meta description doesnt affect ranking. It does affect click through - use it to get your visitor's attention and interest.
Aside from that, watch out for using the same word or words too many times. Not only will search engines view that as spammy, people won't like it either.
-
I think it will be better to start your meta description with Ticket booking to destination .... try not to use to much short words like: and, or, to , and do not use to much ticket words in content otherwise google will interpret your content as keyword spamming
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing
Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons. While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \ Should I start eliminating some of these links so as to eventually obtain a better ranking? any help would be greatly appreciated.
On-Page Optimization | | NewVape0 -
Am I accidentally Keyword Stuffing?
Hey Guys, So I updated some copy on my site recently and noticed that whatever slender rankings I had (often on page 😎 have completely disappeared. The copy was the only change I have made. Now I haven't intentionally keyword stuffed however I have noticed that there happens to be a lot keywords in there. For example on my PPC page I use the phrase PPC 16 times however it has just naturally fallen into the content as that is what I'm writing about. I'm wondering if there are maybe too many mentions here? 16 repeats of the word PPC and on the page there are 490 words. Does that feel like too much repetition or am I barking up the wrong tree? Thanks, Matt
On-Page Optimization | | MattStott40 -
Is the use of some keywords necessary to be included in many of the pages?
Hello, I have a website about SEO and webdesign. I want to ask will mentioning these two keywords in many of my articles have any benefit for particular landing pages that I have. F.e.: I have two pages: example.com/seo example.com/web-design They are optimized and have Grade A in SEOMOZ's onpage tool for their two keywords. So my question is: Will broad use of my keywords SEO and webdesign in the text, title or alt not only on my two landing pages but also in other articles of my website also help these two pages to rank higher for their keyword. I see in Webmaster Tools (http://images.seroundtable.com/google-content-keywords-1351084751.jpg) there is an option to see the content keywords in your website. May be that shows that the content in my website is more relevant to particular topic and that also can influence the ranking of my two landing pages.
On-Page Optimization | | HrishikeshKarov0 -
Is it better to target fewer keyword terms more often throughout a site or more keyword terms less often?
For example we have 5 different briefcases styles on our site with 5 different colors each. Is it better to have them all target the same keyword term: ie. Men's Leather Briefcase Bag - Examiner No. 5 Black Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Brown Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Tan Leather | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Black Twill | Ghurka Men's Leather Briefcase Bag - Examiner No. 5 Navy Twill | Ghurka etc. OR Men's Leather Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Briefcase Bag - Examiner Leather Bag for Men | Ghurka Leather Handmade Briefcase - Examiner Leather Bag for Men | Ghurka Men's Designer Business Bag - Examiner Leather Bag for Men | Ghurka Leather Men's Laptop Bag - Examiner Leather Bag for Men | Ghurka Advice would be greatly appreciated! Thanks, Taylor
On-Page Optimization | | Ghurka0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Keyword optimization of main keyword across site.
My site is optimized for keyword "payment gateway" but it seems for each keyword only one page should be optimized as per good SEO. So if I've a page about Paypal then how should I spread the keywords? Here the main will be Paypal and site keyword will be payment gateway. It means site should have more Paypal than payment gateway. But can payment gateway be in 3rd or 4th position in density? Similarly how should I create other pages? How search engines determine the site authority based on keyword? ( let us ignore the external backlinks, context of them and anchor texts).
On-Page Optimization | | rag_gupta0 -
Title Tag, Are the Keywords Plucked out of it?
We are working on redoing our site and I read the article from rand about how to properly format title tags, here http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page He showed how he could take 6 keywords and use them all in the title tag: The title Tag:
On-Page Optimization | | donford
Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org The keywords:
Ted Baker
Ted Baker London
Ted Baker Clothing
Ted Baker Mens
Ted Baker Mens Clothing
Ted Baker Mens Collection So what I am wondering is the keyword Ted Baker Mens Collection actually getting found. In this case we are dealing with a contraction (men's) and a plural form of a keyword (collections). Is it plucked out from the title tag above?
Like this? Ted Baker London - Men's Clothing Collections 2005-2008 | Sartorialmoz.org In his article he goes on to say the biggest mistake he sees is, unfortunately exactly the way our site was built 6 years ago. That is people doing this: Ted Baker, Ted Baker London, Ted Baker Clothing, Ted Baker Men's Clothing, Ted Baker Clothing Collection - Buy Online Now at Manamialameseo.com Our site does just that, while we are PR 4 and get decent traffic for the business we are in, we are doing a huge update with new pages, information, and most importantly trying to get all the SEO the best as possible. I want to make sure before we make these what could be huge impact changes that search engines do in fact Pluck the keywords from the title tag, and they are not required to be together. Thank you for any thoughts, answers and most importantly your time. Example following this formula: Our Top 3 Keywords:
Molded Rubber
Rubber Molding
Custom Molded Rubber Our Old way:
Title: Custom Molded Rubber, Rubber Molding, Molded Rubber
The new way:
Title: Custom Molded Rubber - Molding Services | OurSite.com0 -
Keywords with accents
Hi, We are running a website in Spain to teach touch typing to children (www.mecanografia.com). Our main keyword is mecanografia (touch typing in Spanish) which is official written with an accent on the i. Our SEOMOZ on page optimization report was initially an F because we set the keyword mecanografia without an accent and on the page we use the grammatically correct version with an accent on the i. Once we added the keyword with accent to SEOMOZ our rapport was upgraded to an A. Our question is: how does Google treat accents. Is it necessary to optimize for words with and without accent or does one version suffice. Users search about 50% of the time without using the accent. Any advice is greatly appreciated!
On-Page Optimization | | Mecanografia0