SEO Ideas for B to B Website?
-
Hi,
I am running SEO for a medium-sized B-to-B website. We sell cloud-based software to other businesses/organizations.
Our site currently consists of static product-related pages that already have been highly optimized (correct tags, rich content etc) and a blog that we updated regularly.
For 2012, I've been tasked with coming up with ideas to significantly increase SEO. Assuming no budget constrains, what are some other general content ideas / other strategies to increase SEO for a B-to-B website?
Some of my current ideas include: starting a keyword-targeted YouTube video series and acquiring more links. What are other tactics that could work for a b-to-b site?
Thanks!
-
-
Here's a couple of thoughts...
Research the keywords for which you optimized your product pages. Discover what similar keyword phrases (longer tail) searchers are using, then develop content that contains those longer tail keyword phrases and is of interest to your potential clients.
Are you tracking the ranking of your B2B product pages? I'd recommend using SEOmoz research tools to track the ranking of these keywords, focusing on either your most important phrases or those you believe you can rank for most quickly, then link build for those terms, with good anchor text.
-
For any business-related site, infographics are a great way to drive traffic and get high quality links without having to create a ton of unique content. You could use the same marketing approach as you would promoting your YouTube videos. When we've set up B to B websites in the past, we've also had a lot of luck creating widgets that link back to our site (like a widget helping users compare wireless provider coverage in their area based on data from all major providers).
You can also look for link exchanges with other businesses. You might promote some of their products (as long as they're not direct competitors) in exchange for them marketing some of yours.
Don't forget about guest posting and comments (especially with commentluv enabled blogs). If you're building for a brand name, it's easy to get links back to your site naturally using the website's name.
Mike
-
Maybe a idea is to write content the same as you do for the youtube videos only type them out.
You good made some good tutorials. Can you give my a link of the site so i can take a look?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Migration Options
Hi Guys, We have a www.sitename.com.au domain name and looking to move into the US market, and other markets in the future such as UK, Canada, etc. We are reviewing our options. Currently the .com.au is ccTLD to Australia so won't perform well in US. It seems the best option at this stage is to get a generic domain Generic top-level domains (gTLDs) like a .com. Then create different sub-folders for each country for example: .com our main country .com/us/ target us .com/uk/ Then in Google Search Console don't set country targeting for entire domain but use Hreflang Tags to specify the targeting for each page? -- This seems like a complex strategy to execute so i just want to check if this would be a optional option? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | cerednicenko0 -
What's the best way to A/B test new version of your website having different URL structure?
Hi Mozzers, Hope you're doing good. Well, we have a website, up and running for a decent tenure with millions of pages indexed in search engines. We're planning to go live with a new version of it i.e a new experience for our users, some changes in site architecture which includes change in URL structure for existing URLs and introduction of some new URLs as well. Now, my question is, what's the best way to do a A/B test with the new version? We can't launch it for a part of users (say, we'll make it live for 50% of the users, an remaining 50% of the users will see old/existing site only) because the URL structure is changed now and bots will get confused if they start landing on different versions. Will this work if I reduce crawl rate to ZERO during this A/B tenure? How will this impact us from SEO perspective? How will those old to new 301 URL redirects will affect our users? Have you ever faced/handled this kind of scenario? If yes, please share how you handled this along with the impact. If this is something new to you, would love to know your recommendations before taking the final call on this. Note: We're taking care of all existing URLs, properly 301 redirecting them to their newer versions but there are some new URLs which are supported only on newer version (architectural changes I mentioned above), and these URLs aren't backward compatible, can't redirect them to a valid URL on old version.
Intermediate & Advanced SEO | | _nitman0 -
Multilingual Version of a Website
Hi All, We created 'EN' and 'FR' version of a website and translated all labels and message from English to France with the help of Google Translator. Lets take an example: English version URL - https://www.sitegeek.com/softlayer France version URL - https://fr.sitegeek.com/softlayer France version also contain same reviews available on English version page. So the reviews content or language is same on both pages. To eliminate the duplicate content issue we put following meta tags on both 'EN" and 'FR' version pages : So My question is that (1.) Is this the correct implementation of Multilingual Version of a Website? (2.) Is Added meta tags work for both Google and Bing Search engine? (as Bing not indexing all pages) (3.) We are translated labels and messages from Google Translator. Is this the issue pages not being Indexed in Bing? (4.) Finally, What would the correct SEO approch if we translate our site in other languages? Rajiv
Intermediate & Advanced SEO | | gamesecure0 -
SEO Considerations for merging two brand website into one
Hello fellow Mozzers, We have two websites for two similar brands at my place of employment, the two brands currently serve slighly different products but could be held quite happily under one branded site. As part of a potential group merger into one sole brand, we will have to create one joined up website which will then feature all our products. The newly merged site will also have more scope to allow us to expand our product range where as currently one brand is kind of specific to a particular market due to its name. So as part of the Merge, I have to consider the potential implications for our search traffic, as this is an integral part of our business. Brand A - older, more authorative, great content, good organic positions - top 10 for pretty much all terms we favour. Brand B - younger, but has more marketing scope due to name, still good site and lots of content. Unfortunately Brand B has more in terms of potential lifespan, but is currently the less authorative of the two sites we run. it has lower DA and PR according to my Moz Analytics, a lower number of quality links and less content. In order to give the Brand B website the boost that is needed and in effect replace Brand A in the serps which has great organic positions, I need to make sure all bases are ticked for an action plan. So far this is what I have. Transfer all exisiting Brand A web pages to Brand B website. Rel canonical all Brand A pages to now point to Brand B websites new pages. 301 redirect all pages on Brand A to Brand B during the transfer. Once 301 redirects are in place then request external sites to actually repoint to Brand B website for any links. Update xml Sitemaps Update any content that mentions Brand B to now be Brand A. resubmit sitemaps to Webmaster tools Update all social profiles Update all local search profiles and listings Update all review sites with new brand name / merge any with both brands On a supplementary note for customer information, looking to also keep the older Brand A Home page up for a short time to help people understand the transition rather than a complete redirect which to our demographic could confuse and alienate people. Will also look to send a mass email to roughly 400K people informing them of the move abd how it affects them. I have no doubt there will be some glaringly obvious additions, any further advice would be much appreciated. Hope you are all well. Tim
Intermediate & Advanced SEO | | TimHolmes1 -
Buying a domain and redirecting it to your website (improves seo?)
hello everyone, imagine that I have a website with Pagerank 7, PA50 DA59... and there is another website who is my competitor... so I decide to buy them... Pagerank3 PA30, DA25.. So I redirect this website to my domain...Using google webmasters I say to Google that it was redirected... So does this improve my SEO or no? Do I get part of the link juice and so on? Can this really improve my rankings?
Intermediate & Advanced SEO | | FCRMediaLietuva0 -
SEO Audit Strategy For A Complex Website?
I am looking for a list of SEO audit tools and strategies for a complex website. The things I am looking for include (but not limited to): finding all the subdomains of the website listing all the 301's, 302's, 404's, etc finding current canonical tags suggesting canonical tags for certain links listing / finding all current rel=nofollow's on the website listing internal links which use & don't use 'www.' finding duplicate content on additional domains owned by this website I know how to find some of the items above, but not sure if my methods are optimal and/or the most accurate. Thank you in advance for your input!
Intermediate & Advanced SEO | | CTSupp0 -
The SEO effect of adding a front page to a website?
I have a client that wants to add a front page to a website so that when a user visitors the site for the first time a full page advert/message/page appears before they enter the site. The client wants this to be cookie controlled so they only see this on the first visit to the website. I am concerned that even if I put links to a sitemap or xml sitemap on this page that it will affect how well the site performs in search engines. Any ideas/suggestions or experiences? I found an interesting page on Quora about using pop ups.... Anyone who comments can you link to some good research and a clear simple explanation I can use to explain to the client why this is a bad idea..... https://www.quora.com/Search-Engine-Optimization-SEO/How-would-a-pop-up-ad-on-a-websites-home-page-affect-SEO And for the record I tried the usability argument....
Intermediate & Advanced SEO | | JohnW-UK0 -
I am working SEO on a website that has 2 pages for different variations of a keyword.
I have run into a situation where a website has 2 pages for different variations of a keyword. I personally like to use 1 page and make it powerful for a variety of variations of that keyword. Unfortunately for the site I’m working on, using only one page is not an option. Here is an example: They have a page for “Alex Miley Cameras” and then they have a page for “Alex Miley Cell Phones”. On the first one they want to rank for Alex Miley & Alex Miley Cameras. For the 2<sup>nd</sup> they want to rank for “Alex Miley Cell Phones”. My concern is will Google be indecisive on which page to rank for the keyword “Alex Miley” since they both contain this word. Also, will it affect any of the other words and spread the juice making each page weaker. I would appreciate advice on how to rank these pages each separately for their keywords and not have to worry about any confusion from Google. I can’t change the structure of the site. I only have access to the Meta info and page content. Thank you for your help
Intermediate & Advanced SEO | | SEOPresident0