What keywords are called conversion keywords? how do you track them ?
-
I have tried more than 200 keywords to optimize Akshaya Patra website, but i am finding it difficult to analyzie the lead /convesrion keywords to rank our website at the top of search results.
How many keywords do you suggest for conversion , how do you utilize the keywords to ensure we are ahead of the competitors
We are a nonprofit organisation, HQ is in India, our main focus is to feed underprivieled children in India
website URL
-
Conversion keywords are defined by me as terms that lead to a person to a desired action. Be it sending an email, completing a form or calling. Once you have that defined, then you can work on improving the rankings for those terms.
Tracking them is simple if you have any kind of reporting tool - even Google analytics allows you to set some goals to watch to see how those terms perform.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Tracking in Analytics - Should I use a plugin or do it manually?
Hi, I have a WordPress site (woocommerce integrated). I would like to know should I use a plugin to enable e-commerce tracking in Google Analytics or I should do it manually with GTM. Which is a better way? Will using a plugin to enable e-commerce tracking slow down my site? Any thoughts? Thanks in advance.
Reporting & Analytics | | Mr.Suren0 -
Keyword Opportunities in Insights Area Suggest SPAM Keywords?
Happy Holidays Moz family, We were recently reviewing our insights on an account and the keywords suggested were: 1. malibog pinoy sex story 2. desi bhabhi ki chudai 3. cennai mamies pundai mulai Clearly these are SPAM or something. We have run malware scans of the site, used Google Webmaster tools to identify incoming and outgoing links and don't see anything. I have also exported the entire site to Notepad++ and searched for these terms. Nothing. Any ideas or suggestions? Thank you in advance for any suggestions! We're having some ranking issues with the same site so perhaps this is the root of the issue. The site has some great links.
Reporting & Analytics | | Tosten0 -
Domain redirect for direct mail (source) tracking in Analytics?
We have a client that would like to do some direct mail marketing and the plan is to use a short/simple domain in the marketing materials, which redirects to the main site domain. By default this would show as a referral traffic source in Analytics, right? So any traffic that came through that redirect would be attributed to "shortdomain.com / referral"? Meaning I wouldn't need to do any sort of customized, advanced tracking set up to track conversions that I've already set up (ecomm and goals) and attribute them to this new source? Just double checking that I'm not overlooking something. Thanks!
Reporting & Analytics | | VTDesignWorks0 -
Track social shares of my webpage
Hello ! I've just implemented new images on my website and I would like to know what is the best tool to track them on social media (how many are tweeted, shared on facebook, etc.). The best would be a tool telling me that this photo was shared X times on faebook, Y times on twitter, etc; What is the best tools for you ? Tks a lot !
Reporting & Analytics | | AymanH1 -
Google Analytics subdomain ecommerce tracking flatlines :-(
Buongiorno from 19 degrees C wetherby UK 🙂 This website http://www.philpotts.co.uk/ contains a shop sub domian @ http://shop.philpotts.co.uk/. I configured the site Ga analytics code to include the subdomain (see below code). I had to do this as i was getting refferal data from the actuall subdomain. But after following the instructions on p117 of cutroni's ga book things have gone wrong, mainly now eCommerce data has dissapeared 😞 So my question is please: "Why has installing the GA code above caused eCommerce tracking to suddenly go dead?" Grazie tanto,
Reporting & Analytics | | Nightwing
David0 -
Large content snippets showing up as keywords?
I've started to notice something very strange: the search keywords report in analytics show a bunch of instances where a person copied large snippets of our site content and then pasted it into the search box. Half these searches are coming from the US and half from...India. I'm worried that this may be the sign of a competitor attempting to perform negative SEO on our site (though admittedly I don't know how). Anyone seen anything like this? Advice? Thanks!!
Reporting & Analytics | | SarahLK0 -
Ga event tracking and GAC code placement
Just relaunched website and since then specific event tracking has zeroed. I copied event tracking directly from old site so it should work. Overall analytics are fine. Only variable I can think of is where google analytics code is placed. Does GAC code need to be on HTML header or at end of body specifically for event tracking to work? Example: Steripen.com/freedom/... When user clicks "REI" icon, this tracks an event that a user clicked on one of our"retailer links." Any feedback is greatly appreciated.
Reporting & Analytics | | Timmmmy0 -
Conversion tracking
Is there a way in GA to setup tracking of the clicking internal URL that 301's to an affiliate ID? Peter
Reporting & Analytics | | PeterM220