Low Traffic, All Branded Keywords
-
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords.
The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her.
What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002.
I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall.
What say you all?
-
I don't necessarily have the answer for you but I can tell you that you ABSOLUTELY should NOT get into Site Optimization with MVT or A/B. You want to make sure that your tests reach statistical significance and to do this you need numbers. If her conversion rate is only 5-10% of all visitors then you can expect that only 10-20 people a month actually purchase a product. Even if she has 50% conversion rate you are only looking 100 conversions a month. That is fairly insubstantial ESPECIALLY when you are considering a MVT. At a very minimum when I am testing on a clients site I need to see 150+ conversions and even then I do not feel very comfortable in making a conclusion unless the lifts are enormous enough to extremely outweigh the interval/margin or error.
Links are going to help quite a bit as well as making sure that there are no big impediments to her site ranking well, hence a site audit. I would also strongly consider looking at some pretty interesting techniques in doing local to attract business. Does she have a B&M store as well? If so look at hosting a geocache. She might look at signing up with Help A Reporter Out (HARO) and trying to find some articles she could help out with. Try and think outside the box. Also just revisit a lot of the basics to validate that everything is done as well as it could be. But I highly recommend that until traffic picks up, you stay away from testing or at the very least MVT. You need confidence to choose a winner, statistical confidence.
-
Create link-baits on new web pages. Share/tweet/engage in Social Media. Search for ways to give her clients' additional value. Make new connections. Add her website to professional networks. Participate on gift basket forums. Participate on local forums. Announce new events there. Let her host a gift basket event. Start a YouTube channel and shoot 20 educational videos about gift baskets. Continue to create business listings. Use StumbleUpon. Check if her internal pages are optimized to A level. Cross-link the pages. Become the big fish in a small pond.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a Backlink Profile for a Brand New Domain
Hi there, Any advice on how best to build a backlink profile for a new website - I'm very keen to avoid penalisations or throttling from Google. Any advice on DA ratios to procure & frequency of procurement would be welcome. Please & thanks
Link Building | | jasongmcmahon0 -
Keywords with Low Search Volume under 100
Friends, Generally if you follow all the traditional White Hat SEO methods including Fresh Content how much time it should take for keywords with around search volume of 90 (per month) to show up in Page 1 in Google US. Thank you
Link Building | | INN0 -
Bulk keywords is useful for website?
currently i saw a lot of website using tag or related function to add in bulk keyword to their site with unrelated keyword? will it useful? why they do like this? there have tons of keywords if you click in for e.g http://www.aliexpress.com/product.html there have tons of keywords if you click in Please give some suggestion if this way useful?
Link Building | | willy660 -
Higher Traffic Numbers?
Recently we have been getting higher organic traffic number than usual? Some of them are keywords that I have not been working on? How is this possible? When Google gives you a bump is it gradually? Most of them long tail words. If our backlink/content building is slowly beginning to work would this explain it? I did submit my site to BOTW and Yahoo, not sure if this could also be why we are getting a boost? Thank You
Link Building | | TP_Marketing0 -
How to out rank well with category page for high competitive keyword?
This is really silly question to ask over here! But, I have to drop my mind bubble after long R & D and efforts! Right now, I am working on Patio Umbrellas keyword and want to out rank with following landing page. http://www.vistastores.com/patio-umbrellas I have implemented too many ways on this page since January 2012. Right now, my website is in top 20 position with this keyword. I want to achieve top 10 ranking with Patio Umbrellas keyword. Now, I have certain limitation to make changes on web page. This is client requirement. So, I have to drill down more with link building. I have started work on link building on since February 2012 and rank well with keyword. Now, I'm searching for link building way which help me to improve ranking in short time frame. I don't want to do any single activity on this page which is UN-productive for me. If you have any on page inputs so it may help me more. SEOmoz is really big source to search and justify answer but, I want to add expert advice in it. Thanks,
Link Building | | CommercePundit0 -
Advice for brand new site
Dear All I have been an SEO for several years now, and have just laucnhed a new site www.householdsaver.co.uk its in its early stages as I expect to add a community option where people post deals and offers they have found, share them with friends etc My question is really are all the old seo practices still worth doing? Things like directory sites, blog comments, articles sites, social bookmarking etc.... (I have already built up twitter users on the account before the site went live) With Moz's trust factor is it best to go for highrank trust sites first or... I guess you could say that I am suffering from what do I do first and is it all still worth doing and what are the early pit falls to think about..? ie too many links too soon and from to high or to low trusted sites? Any comments from anyone who have put a new site live in the past couple of years would be appricated. Thanks James
Link Building | | JamesT2 -
Natural Anchor Text distribution for brand = main keyword
Dear folks, I will start link building for my all new site www.buy-hosting.net and would greatly appreciate your opinion about some questions: 1.) How many links would you in my place seed per day? I plan to start with directory links and sincere, useful contributions in blogs and forums, with my URL in the signiture. 2.) Natural anchor text distribution:
Link Building | | ie4mac
My brand Buy-Hosting.net ist the same as my main targeted keywords "Buy Hosting". However, I also want to have a natural looking link profile, so I would seed links like "Click here" or "Windows Hosting" or "Webhosting" as well. How would you distribute die Anchor Text Precentage ?
E.g. (60% Buy Hosting - 10% Windows Hosting - 10% Click here - 10% Joomla Hosting - 10% Hosting Reviews)? Does that make sense or is that already spammy? 3.) How many No-Follow links would you seed (in %)?
4.) How many links (in %) would you seed to subpages, instead of the main page? Are there larger margins for Keywords, that eqal the Domain/Brand Name, without being conted as spam? Is there a good article about the natural distribution of anchor texts? Your input is greatly appreciated and thoroughly considered.
Thank you and kind regards0 -
High Mozplex strength metrics but Low TBR = Penalized site?
Suppose an old established site's root has High PA, High DA & High MR scores but the TBPR is significantly low. Can it be taken as a pointer that Google has algorithmically capped that site's ability to pass link equity when the home page metrics look suspect? Example case: pegasusdirectory*com PA = 88, DA = 86, MR = 6.61, but TBPR = 3 ( aged site ) (p.s: I'm aware that on inner pages of sites, it's quite normal to see high PA, Page level MR but no TBPR; my question is specically about guaging quality of the link for the DOMAIN in question Should I spend time on getting links from such domains ? ) TIA
Link Building | | seo-wanna-bs0