Building a Backlink Profile for a Brand New Domain
-
Hi there,
Any advice on how best to build a backlink profile for a new website - I'm very keen to avoid penalisations or throttling from Google.
Any advice on DA ratios to procure & frequency of procurement would be welcome.
Please & thanks
-
PBNs.. really that's your best advice? Please don't.
-
Social... use your brand name, make sure it gets in the URL and then when possible link 6-10 of those links inside each social account.
If you're local add your citation (NAP) inside the description
Then do your local citations, then you can work with PBNs and Guest Posts later on.
-
It's not uncommon to take more aggressive and less "natural" link building tactics for a site that is relying on self-funding or needs early growth. I've seen sites start out with unnatural links then safely transition to a "natural" link profile with high value links from key publications later to develop stability. This approach can work to drive short-term success with avoiding the potential long-term issues.
-
Don't worry too much about DA of the site's you're getting links from. A natural link profile is a mixture of volume and quality. A natural link profile for a new site should include directories, forum links, guest posts, social links. Although these types of links are not important for an established site, it's important for a new site. But online PR on hyper contextual content is the most important factor, even if the site has a low DA but it highly contextual, you should go after those links. Focus on contextual online PR.
-
First of all, I want to second the response from EGOL, don't do anything that you will regret later as at some point it'll likely hurt you more than it'll help you.
As a first tactic, I would start finding places that have unlinked mentions of your company that you can ask to be updated, or reach out to vendors, customers etc. to see if they're willing to refer back to your site via case studies etc. In a lot of cases, this will help you build the first couple dozen links and can help drive promotional efforts going forward.
-
Any advice on DA ratios to procure & frequency of procurement would be welcome.
This suggests that you are going after manipulative links.
The best way to gain links is to "earning" them with high quality content rather than building them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do the powerful links of an old domain help my new domain?
I recently purchased a domain with over twenty years age, a few .gov links and A LOT of .edu links. Of course, the domain is relevant to my site's content. I'm hosting the domain on my shared server and have setup 301 redirects for each page that had external links pointing to it via the htaccess file within the domain's root directory. These 301 redirects, of course, point to my new domain, which is on a dedicated server. Specifically, they point to a directory on my new domain. I've also verified the purchased domain and my new domain on Google Search Console/Webmaster Tools. Finally, I've completed a google site change request for the old site to point to my new site. My questions: Should I also list my old domain on the dedicated server over the shared server or does it matter? Will the backlinks of the old site show up in my new site's links via Google's search console, Open Site Explorer, etc.? Will the backlinks of the old site improve the authority of my domain? Also, keep in mind that I have the 301 redirects pointing to a directory on my new site, not the root page of the new domain. Will the backlinks of the old site help my new domain's authority? In the eyes of Moz I've read, NO. I understand it's just a MOZ metric but from what I understand it also correlates with Google's actual 'authority' metric/method of giving value to a particular domain over another based on the backlinks. How exactly do the backlinks of the old domain benefit my new domain and is there a way to measure this/see the relationship? Thank you for any help you're willing to give!
Link Building | | ninel_P0 -
Www to nonwww - domain authority drop build it back up plan
hi there, I recently changed my website over from a www. (or nothing selected so i assume www.). to a non-www. eg webmasters and my website are all on the same page. I contacted as many websites as i could that have my link in there website to update it to the http://websitedotcom the cblocks dropped by 50% (from 12 to 6).
Link Building | | finnmoto
domain authority dropped from 21 to 19. is there a way to see which c-blocks I lost? finnmoto.com.au thanks matt0 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
Homepage Vs. Inner Page Backlink Building?
If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?
Link Building | | JABacchetta0 -
A backlinks question
Hi all Could do with a second opinion on this one if anyone has a moment please. Recent Google updates have targeted overally optimised backlink profiles as they are clearly for seo purposes and not natural. The question I have is how does this relate to an ecommerce website? If I sell 'blue 1980 aged cheese' (I know nothing about cheese so perhaps not the best example!!) and I have a url on my shop domain.com/store/blue-1980-aged-cheese with the product name as the page title along with the domain name. If I were to get backlinks pointing to this page using the anchor of 'blue 1980 aged cheese' (and other variations of that, blue cheese, aged blue cheese etc) would this be considered to be too optimised? Given the page is about this item then surely it could be considered natural that people link using the product name, as well as using the site name and the domain url Any thoughts please Thanks, Carl
Link Building | | GrumpyCarl0 -
Inproving my Domain Authority
Hello everyone, Is there any other way to earn domain authority if not by link building ? Or just SEO OFF PAGE can make it happend? thanks fellows.
Link Building | | augustos0 -
Should I use a branded url or an exact match, and which branded url?
I'm thinking of changing my client's 37 character exact match url because it looks spammy to me and Google says it will be turning the dial down on exact match domains. I still see a lot of value in it however and it is helping this client, albeit very little since he is new in his arena. His goal is to rank for keywords in that url so I hate to lose the benefit of that url. As an example, let's say his url is floridahealthinsurance-quote.com I'm concerned now because I plan to do some reputable and highly relevant link building and I'm afraid bloggers might hesitate linking to a spammy sounding url. This client does have a branded url that is short and sweet, something like millerbenefits.net, and that redirects to the long url. Back linkers could link to the short url instead. However, it lands people on the site with the long spammy-sounding url and they may not want to be affiliated with it. Something like millerbenefitsinsurance.com is available and it does have 2 keywords in it. Should I get that instead? In short the question is this:
Link Building | | KatMouse
Should I change or keep floridahealthinsurance-quote.com If I should change it, should I change it to:
millerbenefits.net
millerbenefitsinsurance.com Thanks for your help!0 -
Directories and Link Building
I was reading a post by Eric Enge, http://www.seomoz.org/blog/role-of-directories-in-link-building and nobody talked about in the comments, so I want to see what you think: Considering that get some bad links from punished directories is bad for your site, it's worth to use site submissions softwares, like SubmitEaze, that promisses a 1,000 submits?
Link Building | | seomasterbrasil
Do you use it, what you think about it? [title edited by staff for clarity]0
