What link building techniques do you teach to new hires with no SEO experience?
-
Right now I train my interns and new hires on 5 techniques:
1. Appropriate blog commenting the right way
2. Saving social bookmarks
3. Submitting a website to a directory
4. Publishing articles with links
5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO
Are there some other lower level link building tactics you have tried to teach interns or new hires?
-
- Understanding business they link build for (CRITICAL!)
- Search skills (advanced search operators, semantic flow)
- Use of our internal link management database (recording, categorising and tagging links)
- Content writing / ordering
- Establishment of a real internet persona
- Natural email writing
- Phone skills
-
I think that you will do better hiring English majors who can research and write best-on-the-web quality content then hiring employees who will try to get links into existing content. If you can get them creating content that attracts links automatically then all of the work that used to be spent on linkbuilding will go straight to content that pulls both links and traffic.
-
I guess it depends on your niche. I have three interns working on three separate topics on my site so I haven't been too worried about this. I guess you could keep a master spreadsheet for your interns to reference while their linking building?
-
Raven Tools are definitely worth checking out - http://raventools.com/
Edit - To elaborate you can have several link builders log in and 'claim' a site to work with. It also provides a bunch of useful stats about the value of a link etc and can also allow clients to specify costs for links etc. Try the demo, see what you think
-
Andrew, I haven't done this because I worry about having multiple employees and interns roaming around looking for good sites. They will undeoubtedly find the same websites and contact the same people and then we could look like spammers. Is there a safeguard against this so that they all avoid the same sites?
-
First thing that came to my mind was email writing but Andrew's covered that already.
That to me goes hand in hand with link evaluation, deciding what's a good link and why; number of outbound links on a page, using mozRank or Raven tools evaluator to give a quick evaluation as to a page's worth then look at what links are going into that page, context, link location, that kind of thing.
But I guess the stuff you're covering is the very basics and the evaluation a bit more advanced and then how to find those links in the first place to evaluate is the hard part
-
This would seem like a no-brainer, but it's not on your list so I would add effective email writing to your list. We all know a good personal email can go a long way toward building a relationship and ultimately, high quality links. If there is a website I am really aiming to earn a link from, I usually don't even ask until the second or third email, and by then I barely even have to ask.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to contact webmasters for link building
So I have my list of domains and contact information for link building. What is the best approach to contact webmasters to link build? Is there any standard way to ask them to add my link on their page? Does anyone have a generic boilerplate email?
Link Building | | BrandmanU1 -
Forum signature links and SEO
Regarding this article on forum signature links, is this good advice? http://searchtempo.com/forum-signature-links-and-seo/ Doesn't Google suggest a nofollow on these types of forum links? On a related matter, is it a good practice to add a Google Plus link in forum signatures? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Internal Link Building
For a large part of our SEO we have been focusing on inbound links (mainly from guest posts and blogger reviews). But our rankings have dropped (though I understand there is a natural fluctuation in rankings quite often) this week and it occurred to me that we should be focusing more on internal link building as well. We, of course, link often to our home page and have related products on every page but we lack a lot of direct key word links in in our description. Would it behoove us to be on a specific product page--take for example owls and friends wall decals--and somewhere in the description add something like "our nursery wall decals are safe for....and have "nursery wall decals" be the direct link since that is a key term for us? I just wanted to make sure that we are headed in the right direction before I spend a massive amount of time updating all these product pages. Any input would be really helpful. Thanks so much, Elizabeth
Link Building | | WNL0 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0 -
Outsourcing Link Building
I have searched through various freelance sites for link building services, and it looks like there are plenty of people who can get links on PR4+ sites at a pretty cheap rate. You know how they always say when it looks too good to be true, it probably is too good to be true? People are charging around $250 for 50 links on sites with good page rank, do follow, etc... Do you think it could help or hurt my SEO campaign, considering I have a good site with solid content and other good content posted on the web?
Link Building | | ianblair441 -
Press Releases for seo links?
With panda etc is publishing Press Releases with prweb etc a strong seo method of getting good links form strong domains?
Link Building | | DavidKonigsberg0 -
April Fool's for Link Building
Is there a better day for link baiting than April 1st? The time has come for everyone to share their April Fool's Day link building campaigns! This is our second attempt at capitalizing on April Fools with the first attempt (2010) falling flat. http://bigfi.sh/aFd2011
Link Building | | RyanOD0 -
Link building tools
hello all Please can you suggest the top 5 link building tools that an agency can use? Thank you 🙂
Link Building | | vijayvasu0