I did great keyword research but now what!?
-
I did some REALLY good keyword research for my specific industry and yes, it was VERY helpful and educational.
Now what...............
-
My site title has the keyword I want to rank for the MOST (highest amount of traffic) and my business name in it
-
Meta description also mentions it (I have read this doesnt matter for seo and also read its starting to matter again)
-
My main keyword is in the text of my site several times very well written and spread out.
-
Also in the meta keywords tag and in some of the anchor tags and alt tags.
My question is - What about the other - 6-8 keywords that arent #1 in traffic but still get a LOT.......How do I optimize for those as well besides mention them in the site content. Is that really the best place?
I don't want to water down my ability to for my #1 keyword I identified but I dont want to miss out on others.............Any advice would be greatly appreciated! Thank you in advance for your time and suggestions!
This is a GREAT group of people - Im anxious for when I can help others like I have received!
Matthew
-
-
Hi EGOL, great job... you have completed a very important step! Try the following process to move forward (I know this is an old post, but it may help if you have missed any steps).
- Prioritize a portion of your keywords based on high search volume, high relevance to your product/service, and low competition (pick out the best words from your list).
- Create Keyword groups from your priority list (you want to go after 10-15 keywords per landing page. This can be done through effective keyword grouping).
- Create a landing page / content strategy to accomodate your keyword groups.
- Build the pages (or modify existing pages) accordingly, ensuring that you take in to account all of the onsite optimization techniques (H!/H2 structure, URL structure, interlinking, content relevance, keyword frequency, etc).
- Once you have the pages up, perform some research to determine the best places to get inbound links (I use Open Site Explorer on competitor sites to see where they get links, to start, and PageRank (google chrome plugin) to find a nice list of viable inbound link opportunities.
- Work with the inbound link opportunities and use a SERP tracker to monitor your progress, making modifications to the landing pages or link building campaigns as you go.
- Don't forget conversion optimization! Test those landing pages out and make sure they are converting for you, if not then try things out like clearer messaging/calls to action, trust factors, etc.
Hope this helps!
Brice
-
EXCELLENT RESOURCES! thank you for the links!!!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
Some people are focused on the short tail. That's good!
-
I work in SEO for almost 5 years and just don't understand how is it possible to create one page for every single keyword.
It is possible if you have a blog though
If you are converting visitors into buyers, and working really hard on optimizing your landing pages, analyzing traffic/keywords and so on.. you will not have enough resources to deal with huge amount of keywords.
If you are on top what you do, you can aim for 1 high volume keyword and several low volume for 1 page. It is not about how many keywords you can find, it's about which converting keywords you can find.
Keyword in title and several times on the page it is NOT the only way to rank a page. Links play a big role too, build you link anchor list )
-
OK... you have some keywords picked out. Go to Google and search for them and decide if you can compete with the people who currently own that turf.
If your competitor is the two other plumbers who fix sinks in Bugtussle, WV and they don't even have a website then you have a fightin' chance....
...but if your competitors are New York City real estate agents then you really have to decide if you have the resources to compete. Resources include content, skills, domain, design, links, access to properties, ability to sell or get listings, its a pretty long and steep list.
I'd like to cheer everybody on here and tell them to go out and kicksomebigass... but reality check is something that should always be done. I don't want to cheer you into bankruptcy.
How does it look out there?
-
I definitely second what Peter says.
Create a page for each of your target keywords and then use something like this link finding tool to some quality link building for each of those pages/ target keywords
I'd recommend going a bit further, and running an advanced keyword difficulty report for each of your keywords, and the use the metrics as goals to beat when you do your linkbuilding.
Of course, you can get much, much more advanced with your linkbuilding, I'd recommend reading John Cooper's blog (and subscribing to his newsletter) if you want to start really moving the needle.
-
You can write a seperate page for each keyword, or if there is not too much competition in your niche and your keywords are related, you might be able to create two or three high quality articles that include your other keywords in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Do I understand it correctly ? Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ? Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How many keywords should each of my pages realistically be targeting?
Hi All, I run a small bank's website and we're currently in the process of organising a site rebuild. Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting. For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only. Can anybody point me in the right direction (or have some google confirmed resource they can quote me) Cheers as always 🙂 Dave
Intermediate & Advanced SEO | | CFCU0 -
Benefit of Targeting Low/No Volume Keyword Phrases
Hi Folks, I was having a discussion with a friend and colleague of mine yesterday about the pros and cons of targeting keyword phrases that have very little if any search volume. I was of the opinion that if the keyword phrases (whether they were local or not) did not have any search volume as indicated by Google's Keyword Planner tool, then they had little if any value. Would this be a correct assumption? Or is there merit to targeting these phrases in order to begin to build a picture of a sites overall subject matter and to help rank in local search? For example, say there is a phrase like 'second hand clothing slough' (just a random phrase) which has no search volume but 'second hand clothing' has 2400 visits a month, would it be worth targeting the search phrase with no volume to build a better local profile, so that if someone in Slough searches for 'second hand clothing' the site shows up for that keyword? Thanks in advance guys! Gareth
Intermediate & Advanced SEO | | PurpleGriffon0 -
Help Me find a Great Seo for my Budget!
I am looking for a Good SEO for my tech news site and would like your help in recommending a good SEO that will fit in my budget of 300-500 per month.I have contacted many firms in the Moz directory of recommended firms but found they are out of my monthly price range.Google search for a decent SEO can be scary with so many so called SEO companies.I would like to work with a experienced SEO individual who can come up with a great plan for our site and also implement them.We just had a SEO forensic audit done with Alan Blieweiss and implemented his suggestions and are now looking for someone to work with long term for the rest of our SEO needs.I understand that I cannot afford the top SEO firms or industry leaders but with your help and suggestions I am sure we can afford and find a great SEO. Please reply here or message me.
Intermediate & Advanced SEO | | chrisyak0 -
Google Semantic Search: Now I'm really confused
I'm struggling to understand why I rank for some terms and not for other closely related ones. For example: property in Toytown but NOT properties in toytown property for sale in Toytown but NOT property for sale Toytown NOR properties for sale Toytown. My gut instinct is that I don't have enough of the second phrasing as inbound link anchor text -- but didn't Penguin/Panda make all that obsolete?
Intermediate & Advanced SEO | | Jeepster0 -
Targeting Keywords at Home page or 301 URL?
Background info This is a new site and I am using Wordpress for a CMS not a blog and I have set a static page as the home page. The problem is when I configure the home page as a static page in wordpress it sets a 301 redirect to that page, which is this domain.com/software-consultancy (so the software-consultancy page is now domain.com). I thought about creating a separate Home page but I didn't see the point as the pages would be almost identical. **"Should I target keywords to the home page?" ** If I start link building using the phrase "software consultancy" to the home page should I link to domain.com or the 301 redirect URL domain.com/software-consultancy ? My thoughts are that if the URL has the keywords I am targeting in it will help with SEO. Or should I create a separate home page and just link the company name back to the home and have a separate page for "software consultancy" my thought is that having exactly what the company does on the home page would be better. But I don't want to lose out on search engine traffic by not having the keywords in the URL I am going to be link building for. I guess if I link build to the 301 redirect URL I can always revert back to this URL if I want to change? FYI here is my site structure: The site is for a small software consultancy and I have the following structure: domain.com/software-consultancy -- (Set as Wordpress static Page so essentially a 301 redirect to / ) domain.com/software-consultancy/areas domain.com/software-consultancy/areas/london domain.com/software-consultancy/areas/new-york I would really appreciate some feedback on this, even if it's experience / advice and there is no exact answer. Many Thanks, J
Intermediate & Advanced SEO | | SEOKeith0 -
Rankings for keyword variations dropped over weekend?
One of our clients has seen significant decreases over the weekend for a number of keyword variations. There have been no significant site changes, no crawl errors reported and our competitors don't seem to have been affected. The decrease has coincided with the launch of a display campaign, but surely this is just coincidental? Any thoughts would be appreciated...
Intermediate & Advanced SEO | | zealmedia0 -
Solving Keyword Cannibalisation WITHOUT exact match internal links
Hi guys, I have an ecommerce client I'm working with (they are a tour operator). The client has multiple variations of very very similar tours which has created a keyword cannibalisation issue. I've read this blog from Rand on the issue, and I understand that I need to use internal links to show the bots which page I want to rank for which term. Problem is, I cant use exact match anchor text as it wouldn't adequately describe the tour from a user's perspective. eg I want a single page to rank for 'Los Angeles Tour' however, because the tour also takes in san francisco, I cant use the exact match anchor text 'Los Angeles Tour' because it doesn't give users a realistic indication of the page that they are going to. My solution... Is to use the internal linking structure eg 'San Francisco & Los Angeles Tour', This has the keyword phrase I want to optimise for within the anchor text. Does this have the same effect as using the exact match anchor text? I cant really see any other solution, so I'm guessing that s the right course of action Your thoughts would be much appreciated
Intermediate & Advanced SEO | | jamesjackson0