My own brand searches stopped appearing in google
-
Hi everyone,
I've never asked a question here before, so go easy on me
I've noticed recently that my site is not showing up for my own brand searches anymore, and that my organic google results are way down. For example, it used to be if you would search for "grouvee kings quest 6" you would either see http://www.grouvee.com/news/kings-quest-6-retro-rerun-playthrough-part-1/63/ or http://www.grouvee.com/games/kings-quest-vi-heir-today-gone-tomorrow/69/ show up first in google. Now they're nowhere to be found.
Here's another example. If you would search for "grouvee mass effect 3" you'd either see http://www.grouvee.com/games/mass-effect-3/75/ or http://www.grouvee.com/news/mass-effect-3-lets-take-the-earth-back/136/ show up first in google. Once again, nowhere to be found.
I could go on with several other examples, but I don't really know what I've done. I 301 redirected 2 pages a few weeks ago because I added a /reviews/ structure to my site and needed to move a couple of pages that used to be under /news/ over to the new section, but those shouldn't have had anything to do with the pages I referenced above. I haven't done any link building really. I submit some of my articles occasionally to places like reddit or n4g, but that's about it.
Anyone have any tips or things I should be looking at?
-
Peter, I think you are missing the point a bit and this is the perfect way to show you the importance of on page SEO: Your Q & A for this shows up on page one #8.
So, the SEO moz Q & A for today is more relevant to the search than your page because your on page is, well, not there. Here is the screen shot on a non personalized Google search.
Best
-
Hey Robert,
Thanks for the advice! I'll get to working on optimizing my pages better for my brand with the title tag. I just assumed the domain name would be enough, but I guess not. It seems pretty crazy that even though my pages aren't necessarily optimized for my brand name that my page doesn't show up anywhere in the search results. None of my pages show up in at least the first 15 results pages for the search "grouvee kings quest 6." Really frustrating.
As for the 301's, the URL changes were: /news/final-fantasy-xiii-2-a-review-for-the-ages/121/ to /reviews/final-fantasy-xiii-2-a-review-for-the-ages/1/ and
/news/review-dustforce-sweeping-the-nation-by-storm/79/ to /reviews/review-dustforce-sweeping-the-nation-by-storm/2/
I did the redirects in my VirtualHost config. file that's loaded in by my http.conf file.
Honestly, these pages have the same issue. If you search for "grouvee final fantasy xiii-2 review" or "grouvee dustforce review" you'd never find my URL. I assume these pages have similar issues, but I can't believe they'd just not show up anywhere.
Thanks again for your help!
-
Hello Peter,
First, what is happening is happening because you are using your brand name in the search and.....unlike your competitors, you have not optimized the brand name. They have Grouvee in the url, page title and H1 and content. They do this by reviewing your review.
So, you might want to rethink your title tags: Mass Effect 3 Playstation XBOX | Grouvee or Mass Effect 3 | Grouvee or Grouvee Gamer Reviews, etc. You also want to have an image with Mass Effect 3 and an alt tag that says Scene from Mass Effect three.Personally, most gamers will know what console is usable for each game. So having XBox or Playstation would be driven by how many searches are done for Mass Effect 3 with or without console mention.
As to the 301's you did, what were the original and the resolving urls? So from Grouvee/monkey-mantra to Grouvee/monkey-mantra-news as the format. Did you do the 301 in the .htaccess file?
Lastly, the main competitor who is stealing your thunder has a load of DA, but the PA is 1. If you clean up the on page, you should be able to slap him down a bit. Yes you need more links, but your biggest issue today is that you are using a search term that you have not optimized.....your brand. Time to get cracking.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Branded terms CTR drop
Moz Hivemind, I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months. Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected. They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year. I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue? As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here? Thanks so much.
Reporting & Analytics | | Algorhythm_jT1 -
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Google Analytics for User Experience
Hi In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
Reporting & Analytics | | TheZenAgency1 -
Google Tag Manager breaking integration
Using Live Chat's (www.livechatinc.com) Google Analytics integration was populating events and virtual pageviews into my analytics account. I've since added Tag Manager and moved my analytics tracking code into there, but since doing so, the integration no longer seems to work as there is no population of either events or pageviews anymore. Anyone else had any experience of something similar? Any other suggestions (beyond not using GTM for analytics code anymore)? I was considering setting up the event tracking code manually in GTM, but not really sure how to do so seeing as I'm not sure what to fire the different events on. This is the live chat JS code:
Reporting & Analytics | | AdrianCordiner0 -
Google Analytics complexe solution?
Hello, We have Google Analytics on our website and we have started to track the conversions.
Reporting & Analytics | | lunacloud
Basically we have a goal with 3 steps: Account Details (Personal Information) Confirmation (Mobile Confirmation Code) Email ( confirmation link) On the last step (Destination Goal) we send an email to the customer with the account confirmation link, the tracking works perfectly. Our problem is with the Goal Completions on "Traffic Sources" >> "AdWords" >> "Campaigns", Analytics doesn't add the conversions. This problem is related to the email confirmation? There is any solution to overcome this problem? Thank you! yzujFZU.png f4fay1G.png0 -
Google Analytics Showing Inflated Product Revenue
Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.
Reporting & Analytics | | K2_Sports0 -
View entrance keyworsd for a subpage in google analytics
I have an element from ringcentral that is tracked by google analytics, yet for the life of me I cannot figure out to how to view the entrance keywords to that element. I can view the search metric and see which keywords and how many visits from each keyword onto the site in general, but how do I see which keywords were actually responsible for this 'click to call' code which has GA? I can see the total number of clicks into that code, but not which keywords led to it.
Reporting & Analytics | | ilyaelbert0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0