Conversion Software

[TSpike1]

Can someone please suggest a conversion software other than omniture that I can used to track the amount of revenue a specific keyword is bringing into my company?

Is there a way that I can do this using Google Analytics? I know in omniture there is a feature that shows you what the specific keyword is bringing in x amount of dollars. Can you guys recommend any other software that can do this?

[EppieVojt]

Yes, you can track revenue to a specific keyword using Google Analytics.  The most thorough way to do this is to implement e-commerce tracking.  Google's documentation for this process is here: http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html#Guidelines

That allows you to record both the transaction totals and the specific items included in the order.  If that's more info than you need, you can use event tracking to dynamically set a goal value.  To do that, you would just add this line of code on your checkout confirmation page:

_gaq.push([``'_trackEvent'``, 'Cart'``, 'Checkout'``, 'Success'``, 40]);

Just dynamically insert the cart value (as an integer) where 40 is in the code and that will record a new event in Google Analytics that includes the value of the order.

Then, within Google Analytics, set up goal tracking based on the occurrence of an event (Cart Checkout Success).  When you configure the goal, make sure you select "Use the actual Event Value" for the "Goal Value" option.

[mediabase]

Hi TSpike1, I am providing you tthe list of all the web analytics tools :

1.Google Analytics 

2. Piwik 

3. Clicky

4. Coremetrics 

5.Crazy Egg 

6.Omniture 

7.Webtrends 

8.Yahoo! Web Analytics

9.AWStats

10.eLogic

I hope that your query had been solved.

[ChaseFleming]

There are a lot of other conversion testing tools out there besides Omniture. Unfortunately, Analytics is not one of them. If you'd like to go the free route with Google then you can their Website Optimizer, but it's not very accurate and you can't do full scale testing with it. If you're willing to spend a little money, here are some other popular conversion testing tools:

Kiss Metrics
Visual Website Optimizer
Optimizely

I've also heard Optimizely isn't that accurate though. I'd stick to Kiss Metrics and Visual Website Optimizer. They both come highly recommended. I use Visual Website Optimizer.

[KTaylor]

Google Analytics may be able to do that for you depending on what type of site/conversion you have. Will you respond back and let me know if you are an ecommerce site, lead gen, or other type of site? I can point you in the right direction with that information. Thanks