Where to place your brandname in your URL?
-
Hello everybody! Quick and short question:
What is better when you want to rank for your your brandname?
www.jobsbrandname.com or www.brandnamejobs.com
I think for SEO it's better to use the last one but marketing has the wish to use the first one.
Thanks for your responce!
-
I don't think it matters much which order if you're talking about the SEO benefit of where the keyword is.
To me, it just makes more logical sense to choose www.companynamejobs.com from an English language standpoint. If my choice was between "SEOmozjobs.com" and "jobsSEOmoz.com" I would choose the first one (although they both look a little like spam to me, which is why I still think using a subfolder is better)
-
Im sorry that my question is not very clear! The situation at this moment is that we are the owner of www.companyname.com. The clean up the first ten results we want to start a job website.
What is better? www.jobscompanyname.com or www.companynamejobs.com if you want to score on the keyword (companyname)?
-
I don't think that I completely understand the question. Are there multiple existing websites? Can you give me a more specific example or description of what the question here is?
-
Hi Jeffrey,
Do you have a recommendation for this question? Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
Thanks!
-
Thank you for your responce! Goal is to "clean up" the first results with own websites. That's the reason to start it on a new domainname. The brandname is already our domain.
-
If you really own that brand shouldn't your URL be brandname.com?
-
I'm curious to know more about what the purpose of this domain is before making too many recommendations.
But are you trying to create a separate site for job listings for your brand? If that's the case, keep it on the same domain and use brandname.com/jobs or jobs.brandname.com
This will make the most sense if you already have a site for your domain name : i.e. brandname.com
-
The last one would be better with the keyword being in the beginning but either on should be fine if you follow up with a title format capitalizing on the brandname i.e. BRAND NAME | OTHER TARGETED KEYWORDS
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Indexed But Not Submitted to Sitemap
Hi guys, In Google's webmaster tool it says that the URL has been indexed but not submitted to the sitemap. Is it necessary that the URL be submitted to the sitemap if it has already been indexed? Appreciate your help with this. Mark
Technical SEO | | marktheshark100 -
Why xml generator is not detecting all my urls?
Hi Mozzers, After adding 3 new pages to example.com, when generating the xml sitemap, Iwasn't able to locate those 3 new url. This is the first time it is happening. I have checked the meta tags of these pages and they are fine. No meta robots setup! Any thoughts or idea why this is happening? how to fix this? Thanks!
Technical SEO | | Ideas-Money-Art0 -
Changing URL - Ranking Disappeared?
Hi All, I named a page URL /plectrums/ within the back end framework. But then decided to change it to /personalised-plectrums/ I resubmitted a GWT sitemap and 301 redirected plectrums -> personalised-plectrums My ranking for personalised plectrums has disappeared and has not come back does anyone know why this is? Or is there something I have missed? Lewis
Technical SEO | | SO_UK0 -
Making URLs automatically clickable
Hi all, I have a PHP function which i use to make all links clickable. Problem is, if some one writes a link in a a-tag, the URL inside the href value is made clickable. Not good. Can someone perhaps help me with the issue? Function: function makeClickableLinks($text)
Technical SEO | | rasmusbang
{
$text = preg_replace('/<//', ' $text = preg_replace('(
)', '
', $text);
$text = preg_replace('!((https?://www.|https?://|www.)(([a-z0-9-]+.)+[a-z]{2,6})(/\S+|/)*)!ie', '"[".shortenurl("\1")."]("".(strtolower('$2'))"', $text);
$text = str_replace('( <a href',="" '<a="" $text);<br="">$text = str_replace(')" target', '" target', $text);
$text = str_replace('):" target', '" target', $text);
$text = str_replace(')..." target', '" target', $text);
$text = str_replace(').." target', '" target', $text);
$text = str_replace(')." target', '" target', $text);
return $text;
}</a> <a href',="" '<a="" $text);<br="">Pleeeeease heeelp 🙂 Can't fix it on my own - been at it for ages. -Rasmus</a>0 -
OSE says URL redirects to URL with trailing slash but it doesn't.
Site is www.example.com/folder/us and OSE says this URL redirects to www.example.com/folder/us/, but it does not. When I look at the OSE report for the latter version with the "/" it says "No Data Available For This URL". Why would that be? The original URL is www.example.com and it redirects to www.example.com/folder/us. Is this anything I need to worry about? I thought that the trailing / doesn't really mean much anymore but nonetheless, why does it think it redirects there?
Technical SEO | | rock220 -
Exact URL Match For Ranking
Has anyone else run into this issue? I have a competitor that purchases domain names for popular inner pages we are trying to rank for. We are trying to build a brand, our competitors have a lower domain authority but rank higher for inner pages in the serps with VERY little content, backlinks/seo work, they host a single page and do a re-direct to their main site. Would this be a good long term strategy? EX. We sell golf clubs our brand name is golfcity (Ex only) and we carry callaway clubs, our competitor is also building a brand but they purchased callawayclubs.net and do a re-direct. They rank on page one for keywords callaway clubs. If I do try to do this does one have an advantage over another? .com. net .org. because Ive seem them all used and rank on page 1. Thank you!!!
Technical SEO | | TP_Marketing0 -
Best URL-structure for ecommerce store?
What structure will recommend to the product pages? Lets make an example with the keyword "Luxim FZ200" With category in url:
Technical SEO | | gojesper
www.myelectronicshop.com/digital-cameras/luxim-FZ200.html With /product prefix:
www.myelectronicshop.com/product/luxim-FZ200.html Without category in url:
www.myelectronicshop.com/luxim-FZ200.html I have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too. But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?0 -
URL rewriting causing problems
Hi I am having problems with my URL rewriting to create seo friendly / user friendly URL's. I hope you follow me as I try to explain what is happening... Since the creation of my rewrite rule I am getting lots of errors in my SEOMOZ report and Google WMT reports due to duplicate content, titles, description etc For example for a product detail, it takes the page and instead of a URL parameter it creates a user friendly url of mydomain.com/games-playstation-vita-psp/B0054QAS However in the google index there is also the following friendly URL which is the same page - which I would like to remove domain.com/games-playstation-vita/B0054QAS The key to the rewrite on the above URLs is the /B0054QAS appended at the end - this tells the script which product to load, the details preceeding this could be in effect rubbish i.e. domain.com/a-load-of-rubbish/B0054QAS and it would still bring back the same page as above. What is the best way of resolving the duplicate URLs that are currently in the google index which is causing problems The same issue is causing a quite serious a 5XX error on one of the generated URLs http://www.mydomain.com/retailersname/1 - , if I click on the link the link does work - it takes you to the retailers site, but again it is the number appended at the end that is the key - the retailersname is just there for user friendly search reasons How can I block this or remove it from the results? Hope you are still with me and can shed some light on these issues please. Many Thanks
Technical SEO | | ocelot0