How to Earn Links to Boring Pages on Your Site
-
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
-
Here is a blog post and a presentation I did on building links into product pages. Hopefully there will be enough tips between these two and Rand's Whiteboard Friday post (Devin linked to below) to move you forward:
SMX West 2012 Presentation:
http://www.seoverflow.com/link-building/seoverflow-er-everett-sizemore-speaks-at-search-marketing-expo-smx/SEOMoz Blog Post:
http://www.seomoz.org/blog/building-deep-links-into-ecommerce-pages -
What are the products your offering on the product pages? are they reviewable? could a blogger create a review for your product and link to the product page? Do you have any videos out on the internet anywhere about the products? are there any directories you could list the product page in?
-
There's a Whiteboard Friday from a few years ago in which Rand talks about a couple of different tactics for dealing with this problem.
Another tactic he doesn't mention would be to remove most of the links from your linkbait pages, leaving only links to your money pages. This way a higher proportion of the 'link juice' will be directed to your money pages, rather than spread all over your domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
How can create links of our website on . edu and .gov sites?
I want to create links on .edu & .gov sites for my website . So, what kind of activities we will do for this process and how? Can you also provide list of .edu and .gov sites for create backlinks?
Link Building | | surabhi60 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Does Google drop links from page rank N/A sources?
Hi Everyone,
Link Building | | AMA-DataSet
I've started doing some link analysis on one of my site that has over nearly 800 links in total (which I got from the webmaster tools downloading the latest links). When I go on to Google and use the "link:www.mysite.com" directive it will only display 12 links. Does this mean Google is only counting 12 links from the link profile? Iv checked the freshness of some the links it wasn't displaying within Google to check they hadn't all expired. Links from march 2013 still don't appear. This sites link profile has been untouched for at least a year now and is full of directories many of which have a page rank of N/A hence my question. (I'm surprised it hasn't been hit by penguin!) Thanks in advance.0 -
Where to put reciprocal links on my site?
I am starting a link bulding campaign and want to know where to put the reciprocal links on my site. Do i create a new specific Link Page? or do i place them on the pages that i want ranked higher? This is my first question on SEOMoz. Please be kind....:) Thanks
Link Building | | aidanlawlor1 -
Is there a tool to show you new links to your site?
Are there any tools that show you new backlinks that you have recently gained?
Link Building | | MarieHaynes0 -
New ways to get links (excluding on site link bait)?
Fellow SEOs, I’m looking for a new way to reach out to bloggers and site owners for links. There are quite a few link bait techniques to lure bloggers thanks to = amazing content, infographics,...but there are not so many articles on ways to contact bloggers/webmasters and ask for links... We all know that contacting site owners directly and politely asking then to place a link on their home page is as useful as a comb in Bruce willis’s hand. Link exchange is as dead as the Dodo and business partner links are usefull and easier to get but opportunities are often limited. I have been organizing contests for bloggers recently and it has been quite successful up to now, but I always like to have a spare trick up my sleeve. So if any of you have a decent method to reach out to bloggers/webmaster and get decent links please let me know, I will be forever thankful ; ) Cheers
Link Building | | ref.price0
