Help on Avoid Keyword Self-Cannibalization
-
i ran the on page test and i got the avoid keyword self-canabilzation alert
one example is for http://www.deporvillage.com/shimano
maybe is because a'm not a native speaking english person but i do not understand what it exactly means
the targeted keyword for this page is shimano and the alert i got for the links like the one below that i have in my page
http://www.deporvillage.com/ciclismo/zapatillas-shimano which has a anchor text like zapatillas ciclismo shimano
-
I think Sven's essentially correct, although I suspect the word "Shimano" is what we're flagging. You've got the main Shimano page that splits out into sub-pages, and every link for the sub-pages has "Shimano" in the anchor text. The problem is that it IS keyword cannibalization, in a sense, and yet it also makes perfect sense in this situation.
I think this is pretty common in search pages, and probably isn't a big issue. Honestly, internal search pages and Google don't always get along in general, so it can be tricky. You could draw "Shimano" out into a header and then not use it in every piece of anchor text (it could start to look excessive), but practically speaking, I doubt it's going to have much impact either way.
-
Indeed!
In case of problematic keyword selfcannibalization you can choose from two options:
- Combine two landing pages into one of the two, and deleting (or noindex) the other one.
- Avoid overlap as much as possible by making sure the exact query you want to rank for on page A does not appear on page B (and vice versa).
I think it depends on the situation whether you want to go for option 1 or 2. In your case it seems pretty much okay, but to be sure you could cut down on the word ciclismo on the general shimano page.
Best of luck!
Sven Witteveen
Expand Online
-
thanks sven. so do you recommend me to do any action like delete some ciclismo instances on the shimano pages?
x
-
I did a quick check on both pages:
http://www.deporvillage.com/ciclismo/zapatillas-shimano
and
http://www.deporvillage.com/shimanoBoth get an A for on-page optimization for the word: shimano. Also on the page /shimano there are 41 instances of the word ciclismo. You might want to avoid this word on the general /shimano page if you have a separate landing page for 'zapatillas ciclismo shimano'.
However, generally speaking there isn't much to worry about if you do not in fact rank with both pages for one keyword.
Sven Witteveen
Expand Online -
thanks expand online team, but i wonder why is considering it self canibalization if there are different keywords
shimano is pointing to http://www.deporvillage.com/shimano
and zapatillas ciclismo shimano (shimano cycling shoes) to http://www.deporvillage.com/ciclismo/zapatillas-shimano
there are different keywords so they might have different url's no?
-
Rand has said the following about it in his blog:
....Keyword self-cannibalization - the practice of heavily targeting the same keyword phrase on multiple pages of a site....
Having multiple pages for one keyword or phrase is not ideal since this means you are competing with yourself. All the backlinks, content, internal linkjuice etc. is devided over multiple pages instead of concentrating it on one page.
Ofcourse, if these pages are on position one and two in the SERP this situation is perfectly fine. However, if they hold position 11 and 15 the combined force of these two pages may be enough to rank 5th or 6th. That would generate a lot more traffic since results after postion 10 generate virtually no traffic.
I hope this helps!
Greets,
Sven Witteveen
Expand Online
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do subfolders for grouping common services pages help SEO?
Hello, fellow MOZers. Here is the question: Is there any benefits/disadvantages of having pages, grouped by common type of service, to be put into subfolder with keyphrase-friendly phrase? Example: We have website https://www.hyperlinksmedia.com/ and several services under "SEO" niche, such as: SEO (page name seo-houston.php) Social Media Marketing (page name social-media-marketing-houston.php) Email Marketing (page name email-marketing-houston.php) So, is it better to have these pages in root directory like this: https://www.hyperlinksmedia.com**/seo-houston.php** https://www.hyperlinksmedia.com**/houston-social-media-marketing.php** https://www.hyperlinksmedia.com**/email-marketing-houston.php** OR is it better to group them in subfolder "houston-seo-services" for "extra" keyword and convenience reasons like this: https://www.hyperlinksmedia.com/houston-seo-services/seo-houston.php https://www.hyperlinksmedia.com/houston-seo-services/social-media-marketing-houston.php https://www.hyperlinksmedia.com/houston-seo-services/email-marketing-houston.php Any thoughts will be appreciated. Thanks!
On-Page Optimization | | seomozinator0 -
Magento Duplicate Content Question - HELP!
In Magento, when entering product information, does the short description have to be different than the meta description? If they are both the same is this considered duplicate content? Thanks for the help!!!
On-Page Optimization | | LeapOfBelief0 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Rankings going down and down. Help!
I just joined a company as an in house seo. When I looked at their rankings I noticed a downward trend. How can I reverse that? I'm currently working on their onsite optimization, but is there anything more that I can do? edit
On-Page Optimization | | EcomLkwd0 -
Keyword Cannibalization/stuffing on an ecommerce category page
Hi, Whats the best way to tackle e-commerce category pages? If you have, say, a category showing 30 pairs of socks, and each of the sock products in the lists has a 'view more' link, a link from the product name and a link from the thumbnail. Naturally each of those links should be the product name - sprinkled with a slight variation, a preceding 'View more on [product name]' or superseded with the shop name, so you dont end up with complete duplicate link titles, you get the idea. But you suddenly end up with 90 instances of links with title tags containing 'socks', which ultimately lead to keyword stuffing/cannibalization - especially as you then move to another category with, say, sports socks showing 40 products and therefore 120 link titles also with the word 'socks' Thought on a postcard please? Thanks Tom
On-Page Optimization | | pretige120 -
Mentioning own site and keywords on here?
I have noticed that sometimes posters will talk about a site without mentioning what it is. I assume this is because it one of their clients so there is confidentiality, is there any other reason I should be aware of? its just that as I am new I am usually cautious and am considering posting my own site and mentioning all my keywords to ask for people’s verdict for my on-page SEO. Still working on it, will be ready soon, thought I would ask in advance. Regards,
On-Page Optimization | | Zoolander0 -
Can embedding videos from other sites help SEO?
I work for an eCommerce site and many of the vendors we get our products from have videos our their site that explain how the products work and the different features of them, ect. We really have done nothing with video marketing, and would like to create some of our own unique videos, but this will be impossible for the vast majority of the products on our site. We know from a content standpoint embedding videos from our vendors to our product pages will be beneficial, but at the same time it shows our competitors and other site visitors where we are getting our products from which we would rather not do. How will this effect us from an SEO standpoint though? Will it help us to have new content, even though it is embedded from another site? Or will it hurt us because it is not unique? Or will it have no effect at all? Thanks for you help!
On-Page Optimization | | ClaytonKendall0