Getting a link from a blog on every page querying what OSE is suggesting
-
Hi Guys
My client has been offered a link from someone within their industry on their blog. The blog has 20 categories and multiple (hundreds if not more pages within each category). The owner of the website has said that would be happy to give my client a link on each of their pages (including their homepage).
They have done this for another couple of people who they like before, so I typed these domains into OSE and noticed that for each page it shows a link and also the page authority.
Domain Authority of this blog giving the link is 71
Home Page PA - 76
About us PA - 60
it goes on.........the least PA being shown is 52 so lets for arguements sake say the other 18 or say categories are PA of 52 too.
My question is surely the OSE is not accurate to imply that my client could be passed page authority from 18 categories at 52 each + home page of 76 + about me page of 60?
Hopefully you understand the point I'm trying to make
-
Thank you guys I think that gives me enough info to make an informed decision!
-
Hi Nicola,
Without getting into the "secret sauce" of Linkscape (which I don't even know) it's safe to say that sitewide links from the same domain don't pass the same page or domain authority to their target as an equal number of links from different domains.
That said, each sitewide link would, technically, pass a small amount of MozRank (similar to PageRank) to the target.
But Alan's most is most important. Sitewide links, although natural, can be dangerous. This is especially relevant since the recent Penguin update, which many believe targets over-optimized anchor text. I've personally seen sites drop in rankings after recieving a juicy, exact-match anchor text duplicated site-wide in the sidebar of a blog. And this was long before Penguin.
If you gave me the choice between 1000 sitewide links or just one contained somewhere in a paragraph of text, even on a low-authority page - I'd almost always choose the single link.
This WhiteBoard Friday may explain a little more: http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday
Hope this helps. Best of luck with your SEO!
-
More important than Moz data is what the impact would be of getting thousands of links from one domain from an SEO perspective.
When you get a link to a site, the "natural" type would be one link, or a couple, unless all the links are coming from a site where you are an author and those links are sometimes within content but always within author bio boxes. (and those are only links to an author's site, NOT using any type of SEO keywords not specific to the author, if even THEY are going to have real value).
Getting hundreds, or worse, thousands of links from one source is typically not otherwise "natural". It instantly gives the appearance of being bought/paid for.
While some sites can get away with that under some circumstances, if you look at it from an SEO best practices perspective, it's dangerous, now more than ever. So I would SERIOUSLY consider recommending that your client turn such an offer down. The risk is probably not worth the total value even if you did get such high weight based on Moz reports.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
Can i get a list of internal and external links from moz?
My issue is that i have 133k external links and 730k total links. And from what i've read on the forums this means that we have about 597k internal links (730k total links minus 133k external links). And this seems like HUGE number of internal links. I somehow think it might be affecting our seo rankings as it might look like some "fishy" practice to Google. So in the graphs i can see that this number of total links has actually risen from 400k to 700k in the past months.. And since our external link count hasn't changed that much it means the number of internal links has grown a lot. So my idea is to check what are these internal links so I can better understand where they come from. Can anyone explain how come we have such a HUGE number of internal links? And more importnantly how can we see a list of these internal links so we could possibly rectify this and check if all is in order? I am adding a screnshot to give better insight jiDONUw
Link Building | | urkeman0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
Back links from more then one page from one domain
howdy SEO peeps, quick question. If i get a back link from two different pages from one domain, and both pages have different PR values. does google take both into its value PR or does google only take one of the links as PR juice to your site. thanks guys
Link Building | | david3050 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030 -
Linking Value of a Page
Is it worth the effort trying to secure a link if the site has high domain authority but the page I want to link to me has page authority of 1?
Link Building | | waynekolenchuk0 -
PPC Landing pages and SEO landing pages query
We do a fair amount of work on PPC and because of this a lot of our PPC landing pages also do quite well in SEO. We are thinking that the landing pages do well because they get a lot of traffic from PPC and therefore, maybe google can index and take note of these pages quicker? The pages that usually shoot right up the rankings are new pages used for long tailed keywords. So I have a few questions: Does the traffic from PPC actually have any effect on SEO rankings? If we were to create a page that was to act solely as an SEO landing page, would google take note if there was no traffic? Would simply linking from our main site to the landing page be enough to give it a bit of authority, in which we can build upon? Thanks in advance.
Link Building | | esendex0 -
Which parameter does google value more: number of incoming links or on-page optimizations (meta data and keywords)?
I am just starting with the SEO and I have a client in the travel industry whose website is not ranked well on the search engines. After doing the seo audit we see that the website's on-page optimization (meta titles, meta description, meta keywords and h1, h2, etc tags) is bad. At the same time there are very few incoming links into the website. These are the key 2 issues we found. In order to proceed most effectively, what do you think would be more effective to focus on first? Doing the on-site optimization or focusing more on the link building? Do the search engines, in particular, google - weight more either of these parameters? thanks so much for all your advice! all the best egle
Link Building | | queenz0