Getting traffic for another site
-
Hi Everyone,
Our website url/brand is very close to another website url/brand. We are non-competing entities.
It appears as though this other company has begun a marketing program which has resulted in our traffic skyrocketing. However, it seems to have also resulted in our Pages/Visit and Visit Duration to decrease and our Bounce Rate to increase.
Can anyone suggest how to deal with this type of scenario?
Thanks,
Robert -
Thanks, EGOL -
Until we figure out a way to monetize this additional traffic, as you suggested, the traffic we're getting is an annoyance and a cost-center since our products are for different markets (automotive vs. home/residential). Traffic is not a bad thing necessarily, but it doesn't add value until it converts.
Best,
Robert -
You should be able to use analytics to determine the referers or search terms that are responsible for this new traffic. Once you have that you might be able to get an idea of how to monetize that traffic with relevant offers or merchandise or pay per impression ads or google adsense. If the amount of traffic is really high maybe consider selling your site to this competitor or maybe you should keep your mouth shut.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two long established sites with similar audiences, what do we do?
Hi guys, We operate two long established and reasonably well ranking sites — our company website which was built on a keyword domain: market-stalls.co.uk (approx 15 years online) and our online store which was established several years later on a different domain: tradersupplies.co.uk (approx 9 years online). (At the bottom of this post I've attached real world traffic and turnover figures that demonstrate the issue we're facing) The problem is... The above sites target very similar audiences and keywords and both rank fairly well but I know are likely competing against eachother We're a small company (8-10 employees) and we (or rather, I) don't have the time or resources to blog, build back links, manage opseo and all the social channels etc for both sites. I'm struggling to cope with one. The question is... Do we abandon the original company site (market-stalls.co.uk) in favour of pooling all our resource in to improving rankings for our online store (tradersupplies.co.uk). All our social media presence relates to tradersupplies.co.uk. We don't have any social channels for market-stalls.co.uk. Ironically, the only blog we have is established on market-stalls.co.uk — set up a couple of years ago in the hope to pull ourselves back up the rankings — but it hasn't been updated in over a year due to time restraints. Or do we attempt to keep both sites operational, despite a lack of resource? That would likely include a fairly sizeable overhaul of market-stalls.co.uk to bring it up to date with modern design standards, establishing social media channels for market-stalls.co.uk, creating a blog on tradersupplies.co.uk, and regularly updating two blogs and two sets of social media channels with unique content. Sounds like a pretty huge job right!? Obviously, had we been setting up our business in 2017 and having read the many community posts on the subject of multiple websites, we wouldn't be splitting our time between two websites and would be focussing solely on building one highly ranking site. But unfortunately we're not in this position and we're in a quandary because we don't know whether or not we should let our original, highly ranking company site drop off the radar in favour of focussing on building traffic to our online store. This situation arose out of a decision to establish our online store on a different domain to our company website. Back in 2007 I rebuilt market-stalls.co.uk and spent a lot of time optimising it. The site blew up and we were ranking very well for all kinds of keywords related to market stalls In 2009 we opened our online store tradersupplies.co.uk which sells all of the products advertised on market-stalls.co.uk and then some By using "buy now" buttons on market-stalls.co.uk which redirected to tradersupplies.co.uk, our original site was driving a large amount of traffic and sales to tradersupplies.co.uk. At it's peak it was driving almost £6,000 GBP a month in sales. This has since dropped to around a third/quarter of this total. As the business grew we began to run short of time to maintain market-stalls.co.uk and it has inevitably slipped down the rankings This has also had a direct impact on the referral traffic and resulting sales on tradersupplies.co.uk. I've attached below the analytics which show the drop in referral traffic to tradersupplies.co.uk and the drop off in sales. I have a feeling I know the answer to this debacle but I'm keen to hear the opinions of those that may have found themselves in this position before! UPDATE: I've just had a call with our Magento developer halfway through writing this post ... he has suggested we transfer all content from market-stalls.co.uk over to CMS pages on our Magento powered online store, and create 301 redirects. Apparently this will carry the weight of market-stalls.co.uk over to tradersupplies.co.uk. Does anyone have any thoughts on this? turnover.jpg
Reporting & Analytics | | tinselworm0 -
How to get multiple pages to appear under main url in search - photo attached
How do you get a site to have an organized site map under the main url when it is searched as in the example photo? SIte-map.png
Reporting & Analytics | | marketingmediamanagement0 -
Drop in direct traffic & spike in Adwords, any relation?
So I noticed a significant (around 50%) drop in Direct traffic in analytics to one of my websites (compared to last month). I've also noticed a spike in Adwords for around the same number of sessions. The drop in traffic is pretty much isolated to one specific page, and it is the same page involved in the spike in Adwords. Is it possible that Google was not recognizing a portion of the Adwords traffic? That's the only theory I have, but we haven't changed anything with their tracking or Adwords, so I'm a little hesitant to go with that theory.
Reporting & Analytics | | KiyoW0 -
No Query parameter for site search
Hi Guys, I have enable site search for analytics a number of times. But this time it's the first time I came across a search with no query parameters. example.com/search/item/searchterm What is the most simple way to approach this? thank you!
Reporting & Analytics | | GetApp0 -
Search Traffic Drops Before It Improves?
I'm working on a site with tons of great, useful content....the owners of the site implemented a new site layout and design (complete overhaul) and they were lacking basics such as meta descriptions, 301 redirects, and, shockingly, they had the same Title tag for every single page on a site with thousands of unique how-to articles. Unsurprisingly their traffic dropped by about 300%. They generate most of their traffic from people learning how to build stairs, how to install crown molding, and other related matters. Beginning last Thursday I've been performing basic on-site SEO, things like having unique titles for each page and similar tasks. The week from Thursday when I began until yesterday (Wednesday), Google traffic dropped -29.73% - 17,715 vs 25,210 I believe this is a normal part of the "Google Shuffle" -- does anyone have a Matt Cutts link or similar proof that this is a normal part of the process?
Reporting & Analytics | | wattssw0 -
Traffic Down for Most Referrers - not just Google
Our traffic has taken a severe hit, over the past 3 weeks - down about 60%, which I had assumed was caused by the Penguin update. However on closer inspection of our analytics, our traffic is is down by between 30 and 50% for nearly all our referrers - including Bing and other search engines, referring sites, and even direct traffic! Google provides the vast majority of our traffic, so in terms of the absolute visitor count, the drop in Google traffic has the biggest effect - by some distance. But the fact that traffic is down by similar percentages suggest that Penguin isn't the cause of our troubles at all. We sell garden products in the UK, and it's just coming into peak season. Last year, May was one of our top months, External conditions - such as the very wet weather over the past month, economic gloom and doom - don't begin to explain this sudden and dramatic drop in traffic. We are very perplexed. If anyone has any bright ideas, I'd be interested to hear them. Ben
Reporting & Analytics | | atticus70 -
Google is listing my site using IP also, is it normal?
https://www.google.com/search?sourceid=chrome&ie=UTF-8&q=site%3A50.97.XXX.XXX About 7,050 results (0.24 seconds) when we do list by domain we get : About 10,400,000 results (0.29 seconds) is it ok? would google smart enough to count IP address not as duplicate content?
Reporting & Analytics | | tpt.com0 -
301 redirects reduce traffic considerably
I recently identified an issue with our site whereby we had three different URL types for each article. As an example, we might have something like: /articles/my-article-name /articles/my-article-name.aspx /articles/My-Article-Name We've since taken action to address this by implement 301 redirects from the second and third formats to the first (so everything is without the .aspx extension and is in lower case). But the results have been disconcerting. Before the change, one of our articles receives 150 or so hits per day via the .aspx version. The other two existed but had very low traffic (1-3 per day). We decided the non .aspx and lowercase version was the version we wanted. Sure enough, when we introduced the 301 redirects on September 25th the traffic for the .aspx version just stopped (after a day) and the traffic for the non-.aspx version climbed. But not enough. After the change, the non-.aspx version is receiving about 60-70% of the traffic that we used to have on the .aspx version. So, instead of receiving 150 per day (to the .aspx version) we are receiving around 100 or so to the non-.aspx version. This pattern has occured across all our articles and, as a result, our site-wide traffic has dropped by about 40% or so. Since we are using 301 redirects I had assumed that the search engines would just update to reflect the non-.aspx version. I am sure I am missing something here. Any help would be most appreciated. Thanks. Mark
Reporting & Analytics | | MarkWill0