Targeting nearly identical keywords
-
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa.
I would really appreciate some advice on how best I can target both keywords.
Thanks in advance!
-
Hi shiftins & donford- thanks so much for your responses here, much appreciated and they certainly make sense!
Thanks
-
Hi uSwSEO,
shiftins is correct, synonyms are picked up by search engines to some degree.
Here is Matt Cutts (lots of good links here to) on how Google deals with Synonyms
You should pick one the keyword that sounds the most natural for the page / site and your dialect. To insure the search engines pick up on the fact you mean either or, I would try to fit both keywords into the Title, then try to use the secondary keyword 2 or 3 times on page or put it in the alt tag or image names.
The goal is should be to primary target one keyword but show a relationship between it and the second keyword, without going crazy on the second keyword.
Hope that makes sense, and helps.
-
I'm not an expert so forgive me if I'm wrong. I am doing the same thing with my search results car / auto. From what I know Google recognizes synonyms and acknowledges them. What I did is target car as the main keyword and in the first paragraph or somewhere close to the top I use the term auto. When you do a search in the SERPS I rank for both car and auto terms (not exactly the same position but not a big discrepancy). The only difference is what Google bolds in the SERPS description. If I search car it will bold my page title with the term car and when I search auto it bolds my description with the word auto in it.
Again I am no expert and there may be better or more SEO friendly ways but this is how I went about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
YouTube Keyword Research
MOZ has some really powerful tools available to us, but I was wondering if there are any tools for conducting keyword research for YouTube? Thanks!
Keyword Research | | Alaeddin1 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
How can I do to improve ranking for head keywords?
Hi guys, I'm currently working for an italian restautant finder web site http://www.cibando.com The site currently do not rank for any of the cityName pages eventhough all this pages received a B grade in the on-page report card by Seo Moz and have a great amount of internal links. This is an example of the pages I'm speaking about: http://www.cibando.com/ita/ristoranti/milano/milano As I can changeso little on this page, I'm thinking about creatinng a new cityName page having this URL http://www.cibando.com/ita/ristoranti-milano in which I add some text about the city and the restaurants people can have dinner at and add some link to the currently cityName page and categoryCuisine page. Is it a good idea? Do oyu have any suggestions? Any expert out there give an insight? Thanks in advance. Francesca
Keyword Research | | Francy0 -
Website no.1 on Google for keyword but why?
Hi Guys, I'm trying to figure out why a site is ranking for a keyword. Keyword is "guitar strings" They have only implemented the following techniques: -Chosen keyword is within Meta title -Chosen keyword is used 8 times within content What else would make them rank so highly? Thanks, Dan
Keyword Research | | Sparkstone0 -
Keyword tool
Does anyone know of any good keyword tools that will help me find and then maintain a list of keywords? I currently use Google adwords and now the keyword tool from Moz but I am looking for something that will help me find and generate keywords not just get statistics about them. Thank you.
Keyword Research | | shiftins1 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
Site Wide Keyword Extractor
I need a tool or a method that will let me know what a search engine thinks the overall theme of the site is about. Sort of like the keyword extractor, but on a site-wide basis. Does anyone have any sugestions?
Keyword Research | | waynekolenchuk0 -
Duplicated string in the google keyword tool
Is it possible that the google keyword tool is wrong? It's the first time I realize that for many keywords the google keyword tool reports a big volume of searchs for a keyword as if it were tiped two times. In some cases, as the attached image, it's the same volume, in other cases is even bigger the one with the duplicated string What should I think of that, that, "champagne champagne" has really 4 million searchs? if champagnechampagne.com were an available domain name, should it be a good idea for a microsite? Thank you! t9Jwn.png
Keyword Research | | gvnns0