Targeting nearly identical keywords
-
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa.
I would really appreciate some advice on how best I can target both keywords.
Thanks in advance!
-
Hi shiftins & donford- thanks so much for your responses here, much appreciated and they certainly make sense!
Thanks
-
Hi uSwSEO,
shiftins is correct, synonyms are picked up by search engines to some degree.
Here is Matt Cutts (lots of good links here to) on how Google deals with Synonyms
You should pick one the keyword that sounds the most natural for the page / site and your dialect. To insure the search engines pick up on the fact you mean either or, I would try to fit both keywords into the Title, then try to use the secondary keyword 2 or 3 times on page or put it in the alt tag or image names.
The goal is should be to primary target one keyword but show a relationship between it and the second keyword, without going crazy on the second keyword.
Hope that makes sense, and helps.
-
I'm not an expert so forgive me if I'm wrong. I am doing the same thing with my search results car / auto. From what I know Google recognizes synonyms and acknowledges them. What I did is target car as the main keyword and in the first paragraph or somewhere close to the top I use the term auto. When you do a search in the SERPS I rank for both car and auto terms (not exactly the same position but not a big discrepancy). The only difference is what Google bolds in the SERPS description. If I search car it will bold my page title with the term car and when I search auto it bolds my description with the word auto in it.
Again I am no expert and there may be better or more SEO friendly ways but this is how I went about it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Internal URLs competing for keyword
I have an affiliate site where we have reviews of bookmakers, which are optimized for the bookmakers name as a key word. We have seen a drop in rankings and at this point we are out ranked by a lot of pages including our own. We also have a community forum and write news and articles about the the bookmakers. The thing is, that these forum threads and articles often out rank our review pages, which are the pages we need people to land on in order to convert. This page: http://www.betxpert.com/bookmakere/bet365 is optimized for "bet365" and is at this point outranked by http://www.betxpert.com/artikel/ny-funktion-hos-bet365-afslut-vaeddemaal-foer-tid. This page actually links to the review. What should i do in order to increase ranks for my pages? Make the forum threads and articles crappy for the key word? Would it help to add a canonical link to the articles? Would it help to remove the meta tag for update time of the review, such that Google does not downrank for not being recent? -Rasmus
Keyword Research | | rasmusbang0 -
How many keywords is too many?
Hi there Moz'ers, I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books. So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level. Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path! For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin. Thanks for your time and all comments very much appreciated. FREE T-SHIRT to whoever has the best solution 🙂 cheers
Keyword Research | | theaffair
Zoltan0 -
SEO beginner- How to decide what keyword to go after?
I started a website called Think and Grow Entrepreneur. I'm not sure where to start with Keywords and which ones to go after. Should I input the same keywords over and over my blog to rank in those or should I look at every post as a single entity and try to rank different keywords in each blog. Ideally I would like to rank for the keyword Entrepreneur, but there are already very powerful companies with the same keyword. How should I go about this situation? I appreciate any feedback. Thanks!
Keyword Research | | johnmoon60 -
Keyword limit??
So is it right we are only allowed 300 keywords across all campaigns? if this is right how are we suppose to work with this? is there a way to make it higher?
Keyword Research | | OasisLandDevelopment0 -
Keyword competitiveness/research
I'm familiar with ranking factors and can get a pretty good idea of whether going for a keyword is realistic by looking at the seomoz keyword difficulty tool. As well as the % score it has a lot of useful information. There was an seomoz article a while ago that detailed how 100 or so experts determine a keyword's competitiveness. Does anybody have the link? Or just as good, any useful guides to interpreting the data to gauge how possible it is to compete? Thanks
Keyword Research | | PTMPercy0 -
Optimizing for two nearly identical keywords.
Hi Mozzers, So in one of my campaigns I'm trying to optimize for "Personal Trainer Minneapolis" and "Minneapolis Personal Trainer". Would the best tactic be: Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX). or Try to optimize a single page for both. Thanks for your thoughts!
Keyword Research | | JesseCWalker0 -
Is "in" a keyword differentiator?
Does google view phrases with "in" in then as different keywords than the same phrase without an "in"? For example: is "great restaurants in chicago" the same keyword as "great restaurants chicago"? Whenever I do research on two phrases like this, they always come up with the same search volume.
Keyword Research | | TheSquareFoot0