Content Marketing: Should we build a separate website or built in site within the Website itself?
-
Hi Mozzers,
Client: Big carpet cleaner player in the carpet cleaning industry
Main Goal: Creating good content to Get more organic traffic to our main site
Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site.
SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site?
I personally think that it should be separated from the main site because of the main reasons:
- A followed link to the main site
- Anchor texts implementation linking back to our service pages
If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site.
Can someone tell me what would be the best in terms of SEO?
P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial?
Thank you Guys
-
Glad to hear it, Taysir, and good luck!
Miriam
-
Thanks a lot... Your answer was really helpful
-
Thank you guys for your answers
-
Hi Taysir,
My recommendation is to put the new content on the company's site. Here's why:
-
You will be developing a much richer, helpful site for the business
-
The value of repeatedly linking from site B to site A from the new content is going to get old and repetitious. You would be better off winning links from sites not owned by the business rather than counting on interlinking between two company sites in hopes of influencing rank.
-
Remember, every time someone finds one of the new articles you'll be writing in the SERPs, they will be entering the company site and being exposed to its brand and calls to action. The more doorways you have leading directly to the company site, the more chances you are creating for that phone to ring and new customers to be one.
Hope this helps!
Miriam
-
-
who ever put that he is disagree can please tell me why ??? this customer get so much work and all his sites are on top of Google maps and search before and after Google update so i wonder if that's not the idea what is .....
-
i am working now on a Carpet cleaning campaign for customer in North CA and what i did its ratter then heaving site that link to the main URL i just did a mini site for each area , this way you are relevant and Google will rank you higher.
the thing i also recommend its put them all in Google places and promote that as well
sure it's more work and you need to work on few now but trust me this company now get about 15-20 jobs daily....
see sample 2 of this area sites (there is about 7
you will see one all about maps and the other one up on organic search
hope that help
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
Site Migration of 4 sites into 1?
Hi Guys, I have a massive project involving a migration of 4 sites into 1. 4 sites include: **www.MainSite.com ** www.E-commerce.com www.Membership.com www.ResearchStudy.com Goal of this project is to have 1-4 regrouped into Main Site I will be following the best practice from this post https://moz.com/blog/web-site-migration-guide-tips-for-seos which has an awesome checklist. I am actually about to start Phase 3: URL redirect mapping. Because all of these sites have hundreds of duplicates, I figured I should first resolve the Main Site dup issues before creating the URL redirect mapping but what about the other domains (2,3,4) though? Should I first resolve the Dup issues on those ones as well or it is not necessary since they will be pointing into the Main Site new domain? I want to make sure I don't overwork the programming team and myself. Thanks For sharing your expertise and any tips on how should I move forward with this.
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Penguin recovery, no manual action. Are our EMD sites killing our brand site?
Hi guys, Our brand site (http://urban3d.net) has been seeing steady decline due to algorithm updates for the past two years. Our previous SEO company engaged in some black-hat link building which has hurt us very badly. We have recently re-launched the site, with better design, better content, and completed a disavow of hundreds of bad links. The site is technically indexed, but is still nowhere in the SERPs after months of work to recover it by our internal marketing team. The last SEO company also told us to build EMD sites for our core services, which we did: http://3dvisualisation.co.uk/ http://propertybrochure.com/ http://kitchencgi.com/ My question is - could these EMD sites now hurting us even further and stopping our main brand site from ranking? Our plan is to rescue our brand site, with a view to retiring these outlier sites. However, with no progress on the brand site, we can't afford to remove these site (which are ranking). It seems a bit chicken and egg. Any advice would be very much appreciated. Aidan, Urban 3D
Intermediate & Advanced SEO | | aidancass0 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
What to do when you buy a Website without it's content which has a few thousand pages indexed?
I am currently considering buying a Website because I would like to use the domain name to build my project on. Currently that domain is in use and that site has a few thousand pages indexed and around 30 Root domains linking to it (mostly to the home page). The topic of the site is not related to what I am planing to use it for. If there is no other way, I can live with losing the link juice that the site is getting at the moment, however, I want to prevent Google from thinking that I am trying to use the power for another, non related topic and therefore run the risk of getting penalized. Are there any Google guidelines or best practices for such a case?
Intermediate & Advanced SEO | | MikeAir0 -
Duplicate content: is it possible to write a page, delete it and use it for a different site?
Hi, I've a simple question. Some time ago I built a site and added pages to it. I have found out that the site was penalized by Google and I have neglected it. The problem is that I had written well-optimized pages on that site, which I would like to use on another website. Thus, my question is: if I delete a page I had written on site 1, can use it on page 2 without being penalized by Google due to duplicate content? Please note: site one would still be online. I will simply delete some pages and use them on site 2. Thank you.
Intermediate & Advanced SEO | | salvyy0