Link Building for Landing Page
-
Hey Guys,
I have a client that is launching a website in about 2-3 months time. They have had a flash site for the last 4 years and have had no SEO/Link Building to the site and are now going to undertake my services for Content Strategy, Social Strategy and Link Building.
In the interim (from now till the next 3 months) they will be launching a "coming soon" landing page.
What I want to know is when doing their initial link building do I just concentrate on brand related links through local directories with the aim of getting a few local keyterms?
Or should we be deploying a longer term strategy of going after the competitive keyterms now?
Thanks,
Michael -
I'd keep the old site live and build links to it.
This means you have an actual live and complete website that other sites are more likely to link to, as apposed to a coming soon page. It gives you the option to build deep links to pages on the site. You can 301 redirect if URLs change on the new site.
It also means you can start link building now, not have to wait 3 months for the new site to go live. As you know there is always a delay between the start of a link building campaign, and the results.
Hope this is more helpful.
-
I am not sure what your client industry is so I am pitching the idea in general and then you can change it as per your industry.
Why not you put something interesting and valuable to your audience instead of a coming soon page... like provide a FREE guide to something what most people in your niche are looking for!
This will help you get some natural links from different multiple domains and at the same time this will increase your email list that you can later use to increase your sales ratio and more...
#justathought
-
Hi David,
Thanks for the response. I merely wanted to start a discussion about the initial stages of building quality directory links for a landing page.
I know my question may have come across as broad and not specific but rather than insulting you could very easily asked for me to expand on my intentions to engage whether I did have any idea of what I was doing.
For your knowledge I never take what is written in the Q & A as gospel but I tend to have a huge amount of respect for the community and thought I would get an informative response.
For your interest we have a procedure for building link strategies for our clients, however we wanted to use the SEOMoz community to expand upon and take it to the next step.
My SEO strategy is usually based on a number of factors to gain link traction; combination of on-page strategy and promotional strategy which will be launched in 3 months. In the interim I was wondering whether anyone has had a similar experience pre-website launch.
Thank you for the link you shared. We are using many of these tactics already.
Just wanted to know your thoughts on this specific situation and what your approach would be.
Regards.
-
Hi Michael,
Question: Should you be selling services you don't know how to deliver?
Follow-up question: What if someone (unintentionally) gave you bad advice here and you acted on it?
Typically a business hires another business to provide a service they are experienced in delivering. I realise the only way to get experience is to do, but perhaps you should be learning on your own sites before moving on to clients.
To touch on your questions, local directories may be a very small part of a link building strategy, but they're definitely not the only part. Also, you are going to be extremely limited in the types of links you'll be able to achieve building to a 'coming soon' landing page. It also means you can't build deep links.
I would recommend reading, 'Starting A Link Building Campaign' here for starters: http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
If, after reading that you don't know if you can deliver a quality link building campaign, perhaps look at outsourcing the job to another SEO until you're up-to-speed yourself.
I don't mean to be come across as an ass, I'm honestly concerned for both you and your client. I hope this helps.
-
It would depend a lot on the niche .. if its uber tough then have a mix of hard and relatively easy ones . If the nich is not that hard to crack go after the hard ones from the get go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up a separate site for link building
We are jump starting a link building campaign for a personal injury law firm. We're planning on doing things right with earning links to content people will actually want to share, sponsoring local events, etc. We're a little worried that some good opportunities could be missed due to the fact some people have assumptions about personal injury lawyers and would be hesitant to link to us simply because of our injury, regardless of what we're trying to share/promote. One solution we're considering is creating a foundation associated with the firm that supports relevant causes and provides the public with educational resources. That might get over our branding hurdle a bit. We've also discussed setting up a separate site for the foundation and actually building links to it rather than our main site, then linking the foundation site to our main site. The hope would be that we could get more links to the foundation site and it would in turn pass on link juice to our main site. My concern is whether this strategy makes any sense. We'd be putting good content on this foundation site rather than our main site. How much link juice would actually be passed on to our main site in this case? Would so much be lost that it would negate the whole purpose?
Link Building | | LeeAbrahamson1 -
Link building during link removal
We were advised by out outsourced link removal vendor not to build any links while they are removing links pointing to our site. I am worried that our site will lose significant traffic if we dont build any new links while waiting for them to remove links that caused our site to be penalized. What are your thoughts?
Link Building | | WizardOfMoz0 -
I need help finding a link building professional
I understand that some may respond to this question advising that we should concentrate on building good quality content, and eventually the links will come. And I do agree. The problem is that while we are implementing a content strategy and we're absolutely focused on creating unique, quality content for our audience, we're also a brand new business with a current grand total of (wait for it...) - 4 back-links! So while we're devoting our efforts to create the most engaging content we can, we need to find someone that can help us build our back-link profile and help to promote our brand and content in the most legitimate way possible. Obviously typing "SEO" into Google is not necessarily the most effective way to find the right person for the job and I'm a bit apprehensive about posting ads on eLance, oDesk, etc Does anyone have any idea how we can find someone smart and highly experienced that understands the importance of doing this right? We are Australian based but they don't have to be local. Thanks in advance. Stu
Link Building | | stuart_h_19780 -
Link & Content Building
this is a tough one for me. Some of you know that the average SEO contract is fairly limited in budget.Clients in very competitive industries are fearing spending a lot on SEO. I do not think I should list the reasons for this.what do you do with limited budgets for SEO.The onsite-technical optimization is fairly easy and take much prsonal labor but it is manageable.The off-site optimization, links, content , and just getting you client out there is time and funds consuming over the scope of regular projects I know.My question is what do you do with onsite optimization really. I am sure some advice will include write great content, get it out there, guest blogging however those are not readily available and are not fitting the scope of any project.what do you think?
Link Building | | ciznerguy0 -
Selling link building - Show me the money !
Week after week we get enquiries for Link building services. Time and time again we are losing out on contracts and deals... My stance - We work on your site for a period of time doing link building so 2 days in the month a link building member will research competitors , yadi , yadi, ya 🙂 You get the picture right... But the customers are being told by less scrupulous companies the numbers of links they will receive. Impossible unless you are buying them right ? So it reaches that point when you start questioning being 100% honest... What advice would you give me on selling link building services...
Link Building | | onlinemediadirect0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0 -
Linking to Google Place page??
I'm wondering if anybody has tried and had success in improving search rankings by creating links to Google Place pages. What say you?
Link Building | | bdiddy0 -
Our link building strategy - affiliates and trophies
Hey guys, I just wanted to follow up on Rand's excellent whiteboard Friday: http://www.seomoz.org/blog/preventing-linkbased-penalties-whiteboard-friday It got me worried I think, but I'm not sure. We have a site where we are building up links in 2 ways: We have an affiliate set-up. A search widget in an i-frame, and below the i-frame a followed link pointing to the relevant page.
Link Building | | sichristie
The anchor text varies for each affiliate depending which region the affiliate comes from. We have awarded about 500 of our partners with trophies - i.e. - this partner has best reviews or most sales etc. Our partners are absolutely loving it.
The trophy is an image link which they can embed on their website, with alt text only mentioning our brand - that was an oversight ( I think). I wish the alt had been dynamically generated for each partner.
The trophies link to our partner pages.
So we are getting many links to our deeper pages, which is great.
The links I believe are relevant as they are coming from our partners websites and pointing to their relevant partner page on our website. So burning question is. Would you consider these links dodgy given Rands recent whiteboard friday post, and the recent farmer algorithm change? Many thanks, Croozie0