If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
-
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
-
Hi Sara
Now a days google doesn't make any sense if thousands are links comes from single domain, it might be possible that google consider it as an unnatural links and you are doing over optmization of your keyword. so it is batter to use variant relevant pages of your domain. Target relevant inner pages with keyword variation it is best method for the keyword optimization.
-
I don't fear keyword cannibalization. I attack it.
If I want to rank for a difficult term - "widgets" for example, I prepare a comprehensive page (a few thousand words and lots of images and data) about that topic. Then, based upon keyword research of what people are looking for and my own knowledge of what they need to know, I prepare many detailed pages for the really important second and third level keywords.
Each of those topics are explained on the comprehensive page and presented as a subheading but much more detailed information as well as more images, data and graphs are on the second and third level pages.
After this is in place Google should see that my site has everything that anybody anywhere is asking for about widgets and the presentation is rich with data, photos, images and deep content.
So, which do you think will rank higher -- what I described above or your puny page?
For my labor I will also attract an enormous amount of long tail queries.
==========
If you prepare a few narrowly-focused pages about a topic you can run into cannibalization problems because these pages compete against yourself. However, if you plan a broad saturation of the topic region you can actually achieve double listings for lots of the secondary and tertiary keywords.
-
Yes, 100% agree with Thomas. Then spider will go to sub pages through the main optimized page and will not occur any keyword cannibalization. So after you have done sub pages and linked them to main page, you must check the main page using On Page Optimization tool using your keyword. So, it will show if there any keyword cannibalization.
-
One page.
But you could use multiple pages to keep it a consistent theme on the website. If you want to rank for Shoes, then you create one page for shoes. Then create other pages more specific to say running shoes, or dress shoes, but link them back to your shoes page.
In a perfect SEO world...
sub pages = Running Shoes | Dress Shoes | Snow Shoes
All linking back to the Shoes.com homepage, optimized for Shoes.
-
You must optimize only one page. Not multiple pages.
You will have a clear idea about that after you read this great blog post, posted by Rand
How to solve the keyword cannibalization
Regards
Prasad
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you find out all the keywords Google is ranking you for?
Hello, Is there anyway of finding out all the keywords that Google is currently ranking our website for so that we can then build on those keyword positions? Many thanks,
On-Page Optimization | | mblsolutions0 -
Help required to get the right landing page ranking
Hi, I've taken on a new ski client who wants to rank on page 1 on google.co.uk for [ski instructor courses]. When I first put that keyword into Moz rank tracker the landing page http://www.snowrehab.com/ski-instructor-courses/revelstoke-12-week-csia-level-1-&-2.html came up and it was ~ #30 Instead we wanted http://www.snowrehab.com/ski-instructor-courses to rank and I've optimised the copy (perhaps over optimised?) and have been redirecting & building links to that page. When I check in the SERPs (as unpersonalised as I can get) that new page appears to be ranking ~ 20 and the old page is nowhere to be seen. So far so good. However in the rank tracker Moz says the new page (exact URL) isn't ranking (not in top 50) and that when I put in 'entire subdomain' that the old page still comes up (and has improved to ~ 25). Any help / advice really appreciated! I want to prove to the client the rankings have improved / work I've been doing has helped!
On-Page Optimization | | richardpatey0 -
Why Is this Website Not Ranking?
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious? Or am I being too impatient?
On-Page Optimization | | AllieMc0 -
Schema: Multiple Locations on a Single Page
Can adding multiple locations on a single page be confusing to Google? Is using "LocalBusiness" with "branchof" the proper way of doing this? Does anyone know of any resources that go into this type of thing in more detail? I've read everything Google, Schema and SeoMoz seem to have on this topic. Thanks.
On-Page Optimization | | Kwilder0 -
Break-up content into individual pages or keep on one page
I am working on a dental website. Under menu item "services" lists everything he does like.. Athletic Sports Guards
On-Page Optimization | | Czubmeister
An athletic sports guard is a resilient plastic appliance that is worn to protect the teeth and gum tissues by absorbing the forces generated by traumatic blows during sports or other activities. Digital X-Rays We use state of the art digital x-rays and digital cameras to help with an accurate diagnosis of any concerns. Digital Imaging On initial visits, and recall visits, we take a series of digital photographs to aid us in diagnosis as well as to give you a close-up view of your mouth and any oral conditions. Smile Makeovers
We offer a number of different options including bleaching, bonding, porcelain veeners, and in some cases, implants and/or orthodontic care is utilized in our smile makeover planning. Nitrous oxide for your Comfort Would it be better to break these services up into individual pages? I was thinking I would because then I could add more pictures and expand on the topic and try to get an "A" grade on each page. I'm not sure how I could rank a page if I have 35 services listed on the page. That would be an awfully big H1! Suggestions?0 -
Is It better to have a blogroll style Homepage to your website? or one main post?
Does a site rank better or is it better to have a blogroll style homepage linking to all of your other post in your website. Or is it better to have one homepage post for the main keyword theme of the website, with the other post titles in a side column?
On-Page Optimization | | nyphenom0 -
Product Page Optimization
I work for an ecommerce site and we are currently in the process of redesigning our product page. Any useful, must-do tips for this? If it helps, our site has both hard goods and apparel that can be imprinted and customized to the buyers liking. Thanks for any help!
On-Page Optimization | | ClaytonKendall1 -
SEO for One Page Websites
Hi Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs. Many thanks in advance.
On-Page Optimization | | Partouter2