Linkbuilding Suggestions For Technical Site
-
Hi Mozzers,
I'm facing a tough link building challenge for a manufacturer's representative of technical controls and am struggling to find links beyond directories.
The site mainly consists of manufacturers products and creating original content is tough for me because of the technical nature of the business.
Any suggestions welcome.
-
Nice recommendations, Keri.
AND reduce some of the load on their sales and support personnel?...
It will also enable them to strut their expertise.
-
Can you talk to the client and tell them you have an idea to build their links AND reduce some of the load on their sales and support personnel? Get content by having someone (you, or someone technical that is on contract) talk with the sales and support people and get FAQs about the products. Put on the web what they normally have to answer individually on the phone. Make your site better than the manufacturer when it comes to being the place to go for regarding controls.
For a more specific link idea, does the company sell to universities at all? Could you promote any type of deal for professors to be able to order supplies for engineering classes? Offer educational material that a prof could use on their syllabus that has a link back to you?
-
Hmm....
How about a competition targeting product designers to design a new product for the company in question or put a spin on an existing product?
Or a competition challenging designers to produce an attention grabbing ad for what sounds like a not very exciting product.
I think there was a blog on seomoz about a lanyard company doing something similar and getting great results.
-
...creating original content is tough for me because of the technical nature of the business...
Find someone who can do this for you and pay them. Better would be go to the client and see if they can provide this.
If you have great content it is much easier to get the type of editorially given links that will survive a Penguin audit. That type of link is also much much more valuable that almost any directory.
-
though guest post, articles, PRs are the best way to develop natural/one way links. However as you're not technical enough to deal with this issue. So, you may want try with comments, social sharing (Google+, FB, Twitter, etc.).
Start tagging your pages with top bookmarking website (Do Not Spam) with relevant/informative description, which I guess, can be taken from website itself, but don't forget to rephrase or you'll be penalized for dup content issue.
Start participating on the blogs/forums of the same nature, this way you can also develop some technical knowledge and gradually can start writing your own articles, blogposts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My All Site Spam Score Increase 0 To 72
I am having 7-8 Sites there were no spam score on my sites before today, But Now When I Logged in today I got that there is lots of spam score on my all sites, and I did not do nothing like spammy content, or get spammy links. Why This Increased? Can anybody here Describe it.
Link Building | | Nishantkumarss0 -
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
Link Analysis shows no external sites linking to me?
Hi All, I hope you can help. Link Analysis shows no external sites linking to me? but I know for a fact there are. Why is this? I have submitted my site to a few local directories and can see my site is on their site but when I run a Link Analysis it shows that I have no links. Does anyone know why this is? Many thanks, Aidan My site is http://www.theethicalsilkco.com/
Link Building | | aidanlawlor0 -
How to Handle Press Releases for Multi National Sites
Hello Moz Community, We are currently in the process of launching new ccTLDs. We need to know how to handle this from a press release perspective. Scenario: If we have a global press release, should we release a version for each one of our TLD's within the wires? Or how should this be handled. Thank you, Valerie MacDonald
Link Building | | Adventures0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
What are the best article sites to submit to?
Can you submit to more than one? or do they detect that the article has already been posted on another site? Which sites do you usually use for posting articles? Thanks, Storwell
Link Building | | adriandg0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550
