Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you use Google tag manager to manage rich snippets/schema mark up?
-
Hi,Does anyone know if you can use the new Google tag manager to manage rich snippets? I've seen that there is an HTML section where you can edit HTML that isn't shown on the site - do you think this field could be used to add schema data?Thanks,Karen
-
Hi there
A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:
Adding Schema Markup - The Non-Developer Guide (SERPWoo)
Hope this helps! Good luck!
-
We just tried doing exactly that in GTM with hidden style tags. Our customers tend to use weird CMS platforms so getting their devs to add something to the footer or header is tough.
Biz NameAlberta1234 Fake Street555 555 1234Unfortunately I just tested it and nothing is showing up in the structured testing tool: https://developers.google.com/structured-data/testing-tool/Would love if anyone could shine more light on this.
Trying to enter it as a custom HTML tag firing on all pages. -
Hey Karen,
As to getting back to you so quickly: I was in the neighborhood and happy to assist
I am assuming product schema, but LMK.
With some of our content, we actually are training copywriters to put the schema in. Now, I would not do this in ecommerce as it is a different dev cycle/approach. But, for review or person schema, etc. its not a bad thought.
Each of our copywriters have pay changes based on learning and achievement. (No, we are not making them devs and they are judged based on content quality as well.)
I believe that every kid should learn basic html, etc. and am even starting a program where we provide a dev to a school to teach coding to middle schoolers (We pay the dev and the school/kids pay nothing). If they can be taught with all they are going through, anyone can. We are approaching a place where most will need basic html, etc. and schema ain't that tough.
LMK how it goes. You can even PM me.
Best
-
Hi,
Thanks for getting back to me so quickly. It was a bit of a long-shot, we're just desperate to manage clients' schema without having to go through developers!
Thanks,
Karen
-
Digirank,
I do not see how you could use it for that, but admittedly have kicked your ball over to our head of dev just to be sure. Curious, how would you want to use it for schema given it is set to be more for tracking?
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Goals - Button Tracking
Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!
Reporting & Analytics | | Gavo0 -
Redirecting one domain to another using utm tags
I have two live websites, which have both been live for over 10 years, so we have plenty of backlinks to both...domain1.com & domain2.com. Domain 1 and all urls is being merged into domain2.com. So 301 redirects will be setup for every page of the site....domain1.com/abc-1234/ to > domain2.com/abc-1234/ In Google analytics for domain2.com we want to be able to see which visits we have received as a result of a redirect from domain1.com. It is possible to see these visits that come in via organic, referrals and social etc, as those will come to us with the referral as domain1.com. However, with direct traffic, i.e. if someone types domain1.com into their search bar, these visits will be assigned as direct and we are not able to tell in GA if those users have typed in domain2.com, or domain1.com to get to our webpage. There are some suggestions in forums of adding utm_source tracking to all redirects (and add canonicals to those urls pointing to the non utm_source version), but my concern is that Google is going to have to go through one extra step to reach the page on the redirected domain. So without the utm source code Google will follow this route
Reporting & Analytics | | Sayers
domain1.com/123/ to domain2.com/123/ With the utm source code Google will follow this route
domain.com/123/ to domain2.com/123/?utm_source... then see's canonical, so moves to domain2.com/123/ So essentially I am giving Google one extra step to follow before it gets to the equivalent page on the new site. Is this an issue, and/or are there any other ways to track this redirection without adding extra parameters to the url?0 -
Tasks for Google Analytics training
Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q0 -
Www.googleadservices.com/pagead/conversion_async.js what is this url doing on my site?
Hello Guys, I am using google tagmanager and i have configured adwords in tag manager now what i find is that this link - www.googleadservices.com/pagead/conversion_async.js showing on my homepage not in view source but when i do inspect element at that time it appears. So do you think after using google tag manager still i need to use the given link? Thanks, Raghu
Reporting & Analytics | | raghuvinder0 -
How does switching to HTTPS effect Google Analytics?
We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?
Reporting & Analytics | | EcommerceSite0 -
Whats 'Other' in Google Analytics (in Acquisition)
When i look in GA under Channels (under Acquisition) 'other' is listed What is 'other' ? I have been told its other unidentified channels as they did not allow 3rd party cookies or surfers were in anonymous/private mode. Other is usually organic traffic that couldn't be identified for the aformentioned reasons. This data is encrypted and available but it violates Google guidelines as they are not allowed to pass personal info//data to third parties so it is automatically filtered. But they are not 'Not Provided' (since that still shows under organic) but is usually/mainly some form of organic visits. Hence Seo can take credit for much of that traffic, is this correct ? Many Thanks
Reporting & Analytics | | Dan-Lawrence0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0